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Measurement camp   Mindshare
 

Measurement camp Mindshare

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    Measurement camp   Mindshare Measurement camp Mindshare Presentation Transcript

    • Making Sense Of Buzz Ciarán Norris, Head of Social Marketing
    • What I’ll cover today • Intro •Why? • How – Noise – Sentiment – Topics – Where – Who 7/21/2010
    • Intro Mindshare: making all media social by creating ideas people love to share 7/21/2010
    • Types Of Social Marketing TARGETS MINIMISES LEVERAGES PASSIONS PAIN PRAISE
    • Outputs Listening & Learning Connecting Inspiring 7/21/2010
    • Why? “Numbers mean nothing without context” 7/21/2010 Luis Argerich on flickr
    • How? i.e. NYT.com Interactive Results Dashboard TNS Cymfony Natural Language Processing Engine Grammatical Analysis Expert Human Analysis i.e. Facebook 7/21/2010
    • How? 1. Noise 3. Topics 5. Who 2. 4. Where Sentiment 7/21/2010
    • Noise Stuart Frisby on flickr
    • Noise Benchmark; assess media impact 7/21/2010
    • Sentiment 7/21/2010 Stuart Caie on flickr
    • Sentiment Brand health; early warning 7/21/2010
    • Topics Stewart Butterfield on flickr
    • Topics ATL effectiveness; search 7/21/2010
    • Where? Manitoba Historical Maps on flickr
    • Where? Sponsorship; creative 7/21/2010
    • Who? Jamiesrabbits on Flickr
    • Who? PR; media plan 7/21/2010
    • ciaran.norris@mindshareworld.com vistamommy on flickr