Measurement camp Mindshare

Making Sense Of Buzz Ciarán Norris, Head of Social Marketing

What I’ll cover today • Intro •Why? • How – Noise – Sentiment – Topics – Where – Who 7/21/2010

Intro Mindshare: making all media social by creating ideas people love to share 7/21/2010

Types Of Social Marketing TARGETS MINIMISES LEVERAGES PASSIONS PAIN PRAISE

Outputs Listening & Learning Connecting Inspiring 7/21/2010

Why? “Numbers mean nothing without context” 7/21/2010 Luis Argerich on flickr

How? i.e. NYT.com Interactive Results Dashboard TNS Cymfony Natural Language Processing Engine Grammatical Analysis Expert Human Analysis i.e. Facebook 7/21/2010

How? 1. Noise 3. Topics 5. Who 2. 4. Where Sentiment 7/21/2010

Noise Stuart Frisby on flickr

Noise Benchmark; assess media impact 7/21/2010

Sentiment 7/21/2010 Stuart Caie on flickr

Sentiment Brand health; early warning 7/21/2010

Topics Stewart Butterfield on flickr

Topics ATL effectiveness; search 7/21/2010

Where? Manitoba Historical Maps on flickr

Where? Sponsorship; creative 7/21/2010

Who? Jamiesrabbits on Flickr

Who? PR; media plan 7/21/2010

ciaran.norris@mindshareworld.com vistamommy on flickr

http://reactadapt.co.uk	267
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http://searchengineland.com	18
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Measurement camp Mindshare

by MeasurementCamp on Jul 22, 2010

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Measurement camp Mindshare — Presentation Transcript