Your working hard with your marketing program to get more traffic to your website and other online products. But you don't see an significant improvement in conversion and/or brand loyalty. The trouble nowadays with these consumers is they are no longer to be considered as 'page views', 'bouncers' or 'returning visitors'. They are individuals and want to be treated as such. When they do visit your online service, a good experience will be key to convert visitors into buyers.
Adapting to these changes and delivering the right end user experience will become the challenge for the coming years. This presentation covers 5 simple questions to challenging your development team to build a great user experience.