MeasureWorks - 7 web performance concerns for marketeers

……Customers expect more and want it faster !

Evolving Customer Experience! 1999 8 sec 2006 4 sec. 2009 2 sec. 2012 ? 2 4 6 8 Source: Forrester Consulting, 2009

Page abandonment per second delay! 40% 38% 33% 30% 25% Page Abandonment % Increase in 20% 10% 8% 0% 2 to 4 2 to 6 2 to 8 2 to 10 seconds seconds seconds seconds Change in Page Response Time Source: Gomez, Aberdeen Group 2009

Tying performance to conversion:! Web Performance Analytics !

Online Success requires a complete picture! IT Opera)ons: ? Web Analy)cs:   System Management   Conversion   CPU, Memory   Pageviews   Quality of Service   Visitors

Online Success requires a complete picture! IT Opera)ons: Web Analy)cs:   System Management   Conversion   CPU, Memory   Pageviews   Quality of Service   Visitors Web Performance Analy)cs:   Assess impact of performance on user behaviour   Tie customer sa@sfac@on to quality of delivery   Quan@fy revenue risked

7 performance questions for Marketeers!

How fast is fast enough?"

ABN Amro 1.81 sec Bijenkorf 0.76 sec D-reizen 1.79 sec Alex 3.43 sec Bol.com 1.20 sec Neckermann 0.61 sec ING 0.86 sec Hema 1.19 sec NS 0.86 sec Rabobank 1.42 sec Mediamarkt 2.39 sec Sunweb 0.39 sec SNS Reaal 1.64 sec TomTom 1.46 sec Vliegwinkel 5.04 sec

Retail 2.31 sec Average speed per sector, Finance 3.30 sec Gomez Benchmark 2009 Travel 3.55 sec ABN Amro 1.81 sec Bijenkorf 0.76 sec D-reizen 1.79 sec Alex 3.43 sec Bol.com 1.20 sec Neckermann 0.61 sec ING 0.86 sec Hema 1.19 sec NS 0.86 sec Rabobank 1.42 sec Mediamarkt 2.39 sec Sunweb 0.39 sec SNS Reaal 1.64 sec TomTom 1.46 sec Vliegwinkel 5.04 sec

Performance by region"

The userʼs distance from the content matters!

6.54 sec 4.89 sec 4.07 sec 5.49 sec 6.09 sec 7.19 sec

Forrester research shows that over 40% of consumers will wait no more than 3 seconds for a Web page to load before clicking away to a compe@tor 6.54 sec 4.89 sec 4.07 sec 5.49 sec 6.09 sec 7.19 sec

Weʼre getting mobile!

58% of mobile phone users expect websites to load as quickly, almost as quickly or faster on their mobile phone, compared to the computer they use at home Among adults who accessed the internet with a mobile phone in the past 12 months, Gomez Mobile Web Experience Survey

desktop 1.94 sec Iphone

desktop 1.94 sec 15.60 sec Iphone

desktop 1.17 sec 20.19 sec http://m.nu.nl 4.64 sec

Performance differs per browser !

Raw page load time!

0.95 sec 1.82 sec 1.00 sec 1.19 sec 2.637 sec 2.59 sec

Availability & performance issues can also be browser specific

Assembly within the browser: it all has to work "

Congestion"

Watch out for Peak Trafﬁc!!

Real User Experience "

Conclusion: Bottlenecks are everywhere"

7 performance questions for Marketeers! How fast is fast enough? How is my performance by region Impact of Mobile Performance The Browser Experience 3d Party Performance Are we ready for peak traﬃc? Real User Experience

Thanks! More questions? M: jtjepkema@measureworks.nl T: @jeroentjepkema W: www.measureworks.nl

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MeasureWorks - 7 web performance concerns for marketeers

by MeasureWorks on Jun 02, 2010

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MeasureWorks - 7 web performance concerns for marketeers — Presentation Transcript