MeasureWorks - 7 web performance concerns for marketeers

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Performance matters! 7 practical performance items every marketeer should care about and can measure, analyse and improve....Stay in control!

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MeasureWorks - 7 web performance concerns for marketeers

  1. 1. 1 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  2. 2. ……Customers expect more and want it faster !
  3. 3. Evolving Customer Experience! 1999 8 sec 2006 4 sec. 2009 2 sec. 2012 ? 2 4 6 8 Source: Forrester Consulting, 2009
  4. 4. Page abandonment per second delay! 40% 38% 33% 30% 25% Page Abandonment % Increase in 20% 10% 8% 0% 2 to 4 2 to 6 2 to 8 2 to 10 seconds seconds seconds seconds Change in Page Response Time Source: Gomez, Aberdeen Group 2009
  5. 5. Tying performance to conversion:! Web Performance Analytics !
  6. 6. Online Success requires a complete picture! IT  Opera)ons:   ? Web  Analy)cs:      System  Management      Conversion      CPU,  Memory      Pageviews      Quality  of  Service      Visitors  
  7. 7. Online Success requires a complete picture! IT  Opera)ons:   Web  Analy)cs:      System  Management      Conversion      CPU,  Memory      Pageviews      Quality  of  Service      Visitors   Web  Performance  Analy)cs:      Assess  impact  of  performance  on  user  behaviour      Tie  customer  sa@sfac@on  to  quality  of  delivery      Quan@fy  revenue  risked  
  8. 8. 7 performance questions for Marketeers!
  9. 9. How fast is fast enough?"
  10. 10. ABN Amro 1.81  sec   Bijenkorf 0.76  sec   D-reizen 1.79  sec   Alex 3.43  sec   Bol.com 1.20  sec   Neckermann 0.61  sec   ING 0.86  sec   Hema 1.19  sec   NS 0.86  sec   Rabobank 1.42  sec   Mediamarkt 2.39  sec   Sunweb 0.39  sec   SNS Reaal 1.64  sec   TomTom 1.46  sec   Vliegwinkel 5.04  sec  
  11. 11. ABN Amro 1.81  sec   Bijenkorf 0.76  sec   D-reizen 1.79  sec   Alex 3.43  sec   Bol.com 1.20  sec   Neckermann 0.61  sec   ING 0.86  sec   Hema 1.19  sec   NS 0.86  sec   Rabobank 1.42  sec   Mediamarkt 2.39  sec   Sunweb 0.39  sec   SNS Reaal 1.64  sec   TomTom 1.46  sec   Vliegwinkel 5.04  sec  
  12. 12. Retail 2.31  sec   Average speed per sector, Finance 3.30  sec   Gomez Benchmark 2009 Travel 3.55  sec   ABN Amro 1.81  sec   Bijenkorf 0.76  sec   D-reizen 1.79  sec   Alex 3.43  sec   Bol.com 1.20  sec   Neckermann 0.61  sec   ING 0.86  sec   Hema 1.19  sec   NS 0.86  sec   Rabobank 1.42  sec   Mediamarkt 2.39  sec   Sunweb 0.39  sec   SNS Reaal 1.64  sec   TomTom 1.46  sec   Vliegwinkel 5.04  sec  
  13. 13. Retail 2.31  sec   Average speed per sector, Finance 3.30  sec   Gomez Benchmark 2009 Travel 3.55  sec   ABN Amro 1.81  sec   Bijenkorf 0.76  sec   D-reizen 1.79  sec   Alex 3.43  sec   Bol.com 1.20  sec   Neckermann 0.61  sec   ING 0.86  sec   Hema 1.19  sec   NS 0.86  sec   Rabobank 1.42  sec   Mediamarkt 2.39  sec   Sunweb 0.39  sec   SNS Reaal 1.64  sec   TomTom 1.46  sec   Vliegwinkel 5.04  sec  
  14. 14. Performance by region"
  15. 15. The userʼs distance from the content matters!
  16. 16.      6.54  sec        4.89  sec        4.07  sec        5.49  sec        6.09  sec        7.19  sec  
  17. 17. Forrester  research  shows  that  over     40%  of  consumers  will  wait  no  more  than     3  seconds  for  a  Web  page  to  load  before   clicking  away  to  a  compe@tor        6.54  sec        4.89  sec        4.07  sec        5.49  sec        6.09  sec        7.19  sec  
  18. 18. Weʼre getting mobile!
  19. 19. 58%  of  mobile  phone  users  expect  websites  to  load  as   quickly,  almost  as  quickly  or  faster  on  their  mobile   phone,  compared  to  the  computer  they  use  at  home   Among adults who accessed the internet with a mobile phone in the past 12 months, Gomez Mobile Web Experience Survey
  20. 20. desktop 1.94  sec   Iphone
  21. 21. desktop 1.94  sec   15.60  sec   Iphone
  22. 22. desktop 1.17  sec   20.19  sec   http://m.nu.nl 4.64  sec  
  23. 23. Performance differs per browser !
  24. 24. Raw page load time!
  25. 25. 0.95  sec   1.82  sec   1.00  sec   1.19  sec   2.637  sec   2.59  sec  
  26. 26. Availability & performance issues can also be browser specific  
  27. 27. Assembly within the browser: it all has to work "
  28. 28. ?  
  29. 29. ?  
  30. 30. Congestion"
  31. 31. Watch out for Peak Traffic!!
  32. 32. Watch out for Peak Traffic!!
  33. 33. Real User Experience "
  34. 34. Conclusion: Bottlenecks are everywhere"
  35. 35. 7 performance questions for Marketeers! How  fast  is  fast  enough?   How  is  my  performance  by  region   Impact  of  Mobile  Performance   The  Browser  Experience   3d  Party  Performance   Are  we  ready  for  peak  traffic?   Real  User  Experience  
  36. 36. Thanks! More questions? M: jtjepkema@measureworks.nl T: @jeroentjepkema W: www.measureworks.nl

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