Important KPI for websites is converting visitors to buyers. For maximizing every online visit a clear Web Monitoring strategy is essential. Most used is Web Analytics, for measuring the visitors journey through your sales funnel.
However, Web Analytics only tells you how many customers went from A to B. The context why they dropped of during a visit is missing. This presentation will provide insight
in how to measure website traffic and understand customer behaviour. From a complete overview of the online analytics world, how to identify and measure conversion goals, how web performance relates to revenue risked and finally how to link these metrics to business goals.