Challenges and Goals There is a "Marriott Way." Its about serving the associates, the customer, and the community. Marriotts fundamental beliefs are enduring and the keys to its continued success. This is their main goal, to achieve a “Marriott Way” and to improve it.
Challenges and Goals Large global market, experiencing problems in Egypt, Bahrain, and Libya Mark Satterfield lead an evacuation in Tripoli Much turmoil in these regions
Over-arching theme Include aspects of Public Relations, Social Media, and promotions to persuade consumer that it is safe with Marriott Hotels.
Public Relations Get word of mouth recommendations from satisfied clients in the situation from Tripoli, that prove that Marriott is safe to stay with
Social Media and Promotions Give extra Marriott award points to the customers that participate in contests. Such as, “Describe your best Marriott experience.”
Promotions Offer rewards to customers who were afflicted by the issues that occurred in the troublesome nations
Metrics of Success Monitor success through sales in theses nations. Have sales increased or have they remained stagnant?
Marriott’s Peak Season Offers a peak season for golfers from May 16th to October 16th Offers special benefits such as two free rounds of golf and free use of driving range