Social Media 101
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Social Media 101

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Social media overview - presented 11/19/2013 for the Alaska Association of Municipal Clerks

Social media overview - presented 11/19/2013 for the Alaska Association of Municipal Clerks

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  • 1. SOCIAL MEDIA: MAKING FRIENDS IN A BRAVE NEW WORLD Meadow Bailey / meadowbailey@me.com Twitter: @meadowbailey / LinkedIn: meadowbailey
  • 2. Overview    What and Why? So many options… Four strategic steps:  Listen  Guide  Content  Manage  Questions?
  • 3. What is social media? It’s about connections. Social media is a term used to collectively describe a set of tools that foster interaction, discussion and community, allowing people to build relationships and share information.  - Tufts University
  • 4. Why do we use social media?    It’s where the people are! Easy to share messages. Key for crisis communication.
  • 5. Why do we use social media?  It’s where the people are!
  • 6. Why do we use social media?  Easy to share messages.  Smart phones  Fast  Search by hashtags
  • 7. Why do we use social media?  Key for crisis communication.
  • 8. Why do we use social media?  Key for crisis communication.
  • 9. So many options…
  • 10. So many options…  Facebook   67%  LinkedIn   20% Twitter  16% Pinterest  15%  Instagram  13%
  • 11. Facebook
  • 12. Facebook
  • 13. Facebook
  • 14. LinkedIn – Personal Profile
  • 15. LinkedIn – Company Profile
  • 16. LinkedIn – Groups
  • 17. Twitter
  • 18. Twitter
  • 19. Twitter
  • 20. Twitter
  • 21. Pinterest
  • 22. Pinterest
  • 23. Pinterest
  • 24. Pinterest
  • 25. Pinterest
  • 26. Instagram
  • 27. Instagram
  • 28. Instagram
  • 29. Strategic steps     Listen Guide Content Manage
  • 30. First…Listen     Follow similar organizations. Consider who your target audience is. What do they want to hear from you? Meet them at their medium.
  • 31. First…Listen
  • 32. First…Listen
  • 33. Second…Guide Don’t Lie, Don’t Pry, Don’t Cheat, Can’t Delete, Don’t Steal, Don’t Reveal - Mayo Clinic’s 12 word social media policy
  • 34. Second…Guide
  • 35. Second…Guide
  • 36. Second…Guide (Employees) 1. 2. 3. 4. 5. 6. 7. 8. Introduce the purpose of social media Be responsible for what you write Be authentic Consider your audience Exercise good judgment Understand the concept of community Respect copyrights and fair use Remember to protect confidential information - Mashable.com “Social Media Policy Musts”
  • 37. Second…Guide (Consider) 1. 2. 3. 4. 5. 6. 7. 8. Do we need to archive? Where is our policy posted? Can employees access from work? Mobile devices? How fast will we respond? Do we have hours of operation? Who will post? Who will be admins on the account? What will we do if…
  • 38. Third…Content
  • 39. Third…Content
  • 40. Third…Content
  • 41. Third…Content
  • 42. Third…Content
  • 43. Third…Content (Promote yourself!)
  • 44. Third…Content - Use Facebook questions to answer multiple choices Ask people to fill in the blank “I love Haines because…” Create short videos (Instagram) Share a news article and ask opinions Interview/profile employees Recent research? Share results! Create an infographic Use an app like PicStitch Host a contest Share info from other users Post historic photos Turn over to an employee
  • 45. Fourth…Manage
  • 46. Fourth…Manage   Consider: HootSuite, Sendible, Sprout Social Be sure to include:  Schedule posts  Connect multiple social media accounts  Shorten URLs  Provide analytics
  • 47. Fourth…Manage (Schedule)    Come up with a plan. Schedule it out. Create themes.  #Travel Tuesday  #ThrowbackThursday  #FollowFriday
  • 48. Fourth…Manage (Schedule)
  • 49. Fourth…Manage (Schedule)
  • 50. Fourth…Manage (Schedule)
  • 51. Fourth…Manage (Schedule) Remember: If you have a crisis…stop your scheduled posts.
  • 52. Fourth…Manage (Connect Multiple Accounts)
  • 53. Fourth…Manage (Connect Multiple Accounts) Word of caution: Don’t mix personal and professional accounts.
  • 54. Fourth…Manage (Connect Multiple Accounts)
  • 55. Fourth…Manage (Shorten URLs)
  • 56. Fourth…Manage (Shorten URLs)
  • 57. Fourth…Analytics   Set regular reporting dates Evaluate what is working best
  • 58. Fourth…Analytics
  • 59. Fourth…Analytics
  • 60. Fourth…Analytics
  • 61. Resources - GovGirl Mashable.com HowTo.Gov GovDelivery SocialMediaExaminer.com Ragan Communications WylieComm.com
  • 62. Questions?   Meadow Bailey / meadowbailey@me.com Twitter: @meadowbailey / LinkedIn: meadowbailey