SOCIAL MEDIA:
MAKING FRIENDS IN A BRAVE NEW
WORLD
Meadow Bailey / meadowbailey@me.com
Twitter: @meadowbailey / LinkedIn: m...
Overview




What and Why?
So many options…
Four strategic steps:
 Listen
 Guide
 Content
 Manage



Questions?
What is social media?
It’s about connections.
Social media is a term used to collectively describe a
set of tools that fos...
Why do we use social media?




It’s where the people are!
Easy to share messages.
Key for crisis communication.
Why do we use social media?


It’s where the people are!
Why do we use social media?


Easy to share messages.
 Smart

phones

 Fast
 Search

by hashtags
Why do we use social media?


Key for crisis communication.
Why do we use social media?


Key for crisis communication.
So many options…
So many options…



Facebook



 67%


LinkedIn




20%

Twitter


16%

Pinterest
 15%



Instagram
 13%
Facebook
Facebook
Facebook
LinkedIn – Personal Profile
LinkedIn – Company Profile
LinkedIn – Groups
Twitter
Twitter
Twitter
Twitter
Pinterest
Pinterest
Pinterest
Pinterest
Pinterest
Instagram
Instagram
Instagram
Strategic steps





Listen
Guide
Content
Manage
First…Listen





Follow similar organizations.
Consider who your target audience is.
What do they want to hear from y...
First…Listen
First…Listen
Second…Guide
Don’t Lie, Don’t Pry, Don’t Cheat,
Can’t Delete, Don’t Steal, Don’t Reveal
- Mayo Clinic’s 12 word social med...
Second…Guide
Second…Guide
Second…Guide (Employees)
1.
2.
3.
4.
5.
6.
7.
8.

Introduce the purpose of social media
Be responsible for what you write
...
Second…Guide (Consider)
1.
2.
3.
4.
5.
6.

7.
8.

Do we need to archive?
Where is our policy posted?
Can employees access ...
Third…Content
Third…Content
Third…Content
Third…Content
Third…Content
Third…Content (Promote yourself!)
Third…Content
-

Use Facebook questions to answer multiple choices
Ask people to fill in the blank “I love Haines because…...
Fourth…Manage
Fourth…Manage



Consider: HootSuite, Sendible, Sprout Social
Be sure to include:
 Schedule

posts
 Connect multiple s...
Fourth…Manage (Schedule)




Come up with a plan.
Schedule it out.
Create themes.
 #Travel

Tuesday
 #ThrowbackThursd...
Fourth…Manage (Schedule)
Fourth…Manage (Schedule)
Fourth…Manage (Schedule)
Fourth…Manage (Schedule)
Remember: If you have a crisis…stop
your scheduled posts.
Fourth…Manage
(Connect Multiple Accounts)
Fourth…Manage
(Connect Multiple Accounts)
Word of caution:
Don’t mix personal and professional accounts.
Fourth…Manage
(Connect Multiple Accounts)
Fourth…Manage (Shorten URLs)
Fourth…Manage (Shorten URLs)
Fourth…Analytics



Set regular reporting dates
Evaluate what is working best
Fourth…Analytics
Fourth…Analytics
Fourth…Analytics
Resources
-

GovGirl
Mashable.com
HowTo.Gov
GovDelivery
SocialMediaExaminer.com
Ragan Communications
WylieComm.com
Questions?




Meadow Bailey / meadowbailey@me.com
Twitter: @meadowbailey / LinkedIn: meadowbailey
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Social Media 101

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Social media overview - presented 11/19/2013 for the Alaska Association of Municipal Clerks

Published in: Social Media, Technology
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Social Media 101

  1. 1. SOCIAL MEDIA: MAKING FRIENDS IN A BRAVE NEW WORLD Meadow Bailey / meadowbailey@me.com Twitter: @meadowbailey / LinkedIn: meadowbailey
  2. 2. Overview    What and Why? So many options… Four strategic steps:  Listen  Guide  Content  Manage  Questions?
  3. 3. What is social media? It’s about connections. Social media is a term used to collectively describe a set of tools that foster interaction, discussion and community, allowing people to build relationships and share information.  - Tufts University
  4. 4. Why do we use social media?    It’s where the people are! Easy to share messages. Key for crisis communication.
  5. 5. Why do we use social media?  It’s where the people are!
  6. 6. Why do we use social media?  Easy to share messages.  Smart phones  Fast  Search by hashtags
  7. 7. Why do we use social media?  Key for crisis communication.
  8. 8. Why do we use social media?  Key for crisis communication.
  9. 9. So many options…
  10. 10. So many options…  Facebook   67%  LinkedIn   20% Twitter  16% Pinterest  15%  Instagram  13%
  11. 11. Facebook
  12. 12. Facebook
  13. 13. Facebook
  14. 14. LinkedIn – Personal Profile
  15. 15. LinkedIn – Company Profile
  16. 16. LinkedIn – Groups
  17. 17. Twitter
  18. 18. Twitter
  19. 19. Twitter
  20. 20. Twitter
  21. 21. Pinterest
  22. 22. Pinterest
  23. 23. Pinterest
  24. 24. Pinterest
  25. 25. Pinterest
  26. 26. Instagram
  27. 27. Instagram
  28. 28. Instagram
  29. 29. Strategic steps     Listen Guide Content Manage
  30. 30. First…Listen     Follow similar organizations. Consider who your target audience is. What do they want to hear from you? Meet them at their medium.
  31. 31. First…Listen
  32. 32. First…Listen
  33. 33. Second…Guide Don’t Lie, Don’t Pry, Don’t Cheat, Can’t Delete, Don’t Steal, Don’t Reveal - Mayo Clinic’s 12 word social media policy
  34. 34. Second…Guide
  35. 35. Second…Guide
  36. 36. Second…Guide (Employees) 1. 2. 3. 4. 5. 6. 7. 8. Introduce the purpose of social media Be responsible for what you write Be authentic Consider your audience Exercise good judgment Understand the concept of community Respect copyrights and fair use Remember to protect confidential information - Mashable.com “Social Media Policy Musts”
  37. 37. Second…Guide (Consider) 1. 2. 3. 4. 5. 6. 7. 8. Do we need to archive? Where is our policy posted? Can employees access from work? Mobile devices? How fast will we respond? Do we have hours of operation? Who will post? Who will be admins on the account? What will we do if…
  38. 38. Third…Content
  39. 39. Third…Content
  40. 40. Third…Content
  41. 41. Third…Content
  42. 42. Third…Content
  43. 43. Third…Content (Promote yourself!)
  44. 44. Third…Content - Use Facebook questions to answer multiple choices Ask people to fill in the blank “I love Haines because…” Create short videos (Instagram) Share a news article and ask opinions Interview/profile employees Recent research? Share results! Create an infographic Use an app like PicStitch Host a contest Share info from other users Post historic photos Turn over to an employee
  45. 45. Fourth…Manage
  46. 46. Fourth…Manage   Consider: HootSuite, Sendible, Sprout Social Be sure to include:  Schedule posts  Connect multiple social media accounts  Shorten URLs  Provide analytics
  47. 47. Fourth…Manage (Schedule)    Come up with a plan. Schedule it out. Create themes.  #Travel Tuesday  #ThrowbackThursday  #FollowFriday
  48. 48. Fourth…Manage (Schedule)
  49. 49. Fourth…Manage (Schedule)
  50. 50. Fourth…Manage (Schedule)
  51. 51. Fourth…Manage (Schedule) Remember: If you have a crisis…stop your scheduled posts.
  52. 52. Fourth…Manage (Connect Multiple Accounts)
  53. 53. Fourth…Manage (Connect Multiple Accounts) Word of caution: Don’t mix personal and professional accounts.
  54. 54. Fourth…Manage (Connect Multiple Accounts)
  55. 55. Fourth…Manage (Shorten URLs)
  56. 56. Fourth…Manage (Shorten URLs)
  57. 57. Fourth…Analytics   Set regular reporting dates Evaluate what is working best
  58. 58. Fourth…Analytics
  59. 59. Fourth…Analytics
  60. 60. Fourth…Analytics
  61. 61. Resources - GovGirl Mashable.com HowTo.Gov GovDelivery SocialMediaExaminer.com Ragan Communications WylieComm.com
  62. 62. Questions?   Meadow Bailey / meadowbailey@me.com Twitter: @meadowbailey / LinkedIn: meadowbailey
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