Transparency is Sustainability Bülent Becan Consultant to AIFD Turkey (Researched Based Pharmaceutical Companies, Turkey) FIB, MeTA Workshop, 5th Sept 2009, Istanbul

Communication and Transparency Healthcare and particularly pharmaceutical treatment are losing their traditional glitter and magical power. In this age of over- and mis-communication, gaining back the power, requires courage of ethical conduct and transparency.

Healthcare and particularly pharmaceutical treatment are losing their traditional glitter and magical power.

In this age of over- and mis-communication, gaining back the power, requires

courage of ethical conduct and

transparency.

Pharmacists as community leader Good news is that ethics and transparency have a good ROI (return on investment) in the middle and long term. Open communication with all stakeholders will improve pharmacist self-esteem and image. Pharmacists were and shall become again the "nearest consultant on health related issues" to the public, to the man-woman on the street.

Good news is that ethics and transparency have a good ROI (return on investment) in the middle and long term.

Open communication with all stakeholders will improve pharmacist self-esteem and image.

Pharmacists were and shall become again the "nearest consultant on health related issues" to the public, to the man-woman on the street.

Pharmacists will determine their own future Failing to gain the trust of the public may and probably will, lead to the elimination of the public pharmacist as we know it today. Pharmacists can and need to play a very important public healthcare consultancy role, from rural areas where physicians are not always available to the congested cities where they should be the outpost vigils of the 21st century.

Failing to gain the trust of the public may and probably will, lead to the elimination of the public pharmacist as we know it today.

Pharmacists can and need to play a very important public healthcare consultancy role, from rural areas where physicians are not always available to the congested cities where they should be the outpost vigils of the 21st century.