Emerging markets: healthcare need & commercial opportunity

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    Emerging markets: healthcare need & commercial opportunity - Presentation Transcript

    1. Healthcare Need & Commercial Opportunity Emerging Markets
    2. Need
        • State of the art care for the few?
        • Basic care for everyone?
        • Quality essential care for everyone?
    3.  
    4. Needs
      • BRICs
        • Diabetes, cardiovascualar, anti infectives, vaccines
      • Developing World
        • Vitamin A, parasite control, malaria, insecticides, reproductive health
    5. The Objective
      • Equitable access
        • Social cohesion
      • Affordable care
        • Appropriate price and cost
      • Sustainability
        • Balance between best care for all and efficient optimisation of care
    6. Healthcare System Design
      • Complex systems in government hands
        • Efficient?
        • Cost effective?
      • Role of the Private Sector
        • Cost efficiency
        • Allocation of resources
        • Insurance model
    7. Commercial Opportunity
      • IMS Health Emerging Markets Forecast
        • 12% growth
        • By 2020 30% of Global Pharma Sales
        • 50% of Global Pharma Sales Growth
        • China drug spend $15 per person per year, US $950
    8. Global Pharma Sales Growth Forecasts
    9.  
    10. Recent Developments
      • Big Pharma looking for growth
        • GSK new senior Executive
        • Pfizer major part of new strategy
        • Sanofi new markets for ex branded drugs
      • J&J referenced need for
        • Emerging markets appropriate products
    11. Issues
      • Access
      • Reimbursement
      • IP respect
      • Corruption
    12. Access
      • Marginal price should equal Margin willingness to pay, but
        • In different countries willingness to pay is dramatically different
        • Universal Global Pricing denies access to enormous numbers of patients
      • Should there be Tiered Pricing?
    13. Producer Revenue Price Quantity Demand Curve Efficiency Loss
    14. Price Quantity Demand Curve Efficiency Loss Producer Revenue
    15. Current drug access No/limited access People Price Access?
    16. Reimbursement
      • Reimbursement system will determine access and cost parameters
      • Fundamental problem with buyer knowledge in healthcare markets
      • Managed Care as the informed pricing agent
      • Government buyers e.g. UK’s not so nice NICE
    17. IP
      • Lack of IP enforcement
        • IP underpins the innovation model
        • Investment is unattractive
        • Multinationals may not participate
        • R&D cross fertilisation is inhibited
    18. Corruption
      • Negative relationship between economic development and corruption
      • Positive relationship between multinational penetration and lower corruption
      • High human cost of fake drugs
        • 30% of drugs in government hospitals in India are counterfeit, 60% of which have no active ingredient
    19. Other Opportunties
      • Outsourcing R&D and Manufacturing
        • well underway
      • Services Offshoring
      • R&D internalisation
        • The long game
      • Medical Tourism
        • $160bn market by 2012 per The Economist

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