“Not implementing a Marketing Automationsolution may be the ultimate career limitingmove for today’s marketers. If you hav...
“   Marketing Automation replaces separate systems for    email, web visitor tracking, lead scoring, nurture    campaigns,...
“The reality is the best marketers are using bothinbound marketing and marketing automationtogether, and they are getting ...
“   By increasing efficiencies through better qualifying    leads and increasing effectiveness by ensuring sales    effort...
“Business marketing has exploded in scope andcomplexity making it practically impossible formarketers to efficiently and e...
“    I can’t imagine my life without marketing automation.    It’s a no brainer. To me, the fact that so many    companies...
“Marketers know their ultimate job is to increaserevenue. Marketing automation can help bygenerating more and higher quali...
“   Marketing Automation is an essential component of    every front office strategy and a critical part of    enabling co...
“The things Pardot is enabling people to do todayare the things that we dreamed about 20 or 30years ago as marketers – we ...
We are Scotland’s marketing automation specialists. If you are interested in discovering more about the ways inwhich the t...
Marketing automation quotes and testimonials
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Marketing automation quotes and testimonials

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Industry experts give their views on the best reasons to install a marketing automation platform.

Published in: Business, News & Politics
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Marketing automation quotes and testimonials

  1. 1. “Not implementing a Marketing Automationsolution may be the ultimate career limitingmove for today’s marketers. If you haven’tgotten started you’re already behind the 8 ball.” IDC Group, November 2011.
  2. 2. “ Marketing Automation replaces separate systems for email, web visitor tracking, lead scoring, nurture campaigns, campaign management and reporting with one solution that streamlines marketing processes and shares data with sales. David Raab, Raab Guide.
  3. 3. “The reality is the best marketers are using bothinbound marketing and marketing automationtogether, and they are getting great returns.” Greg Head, CMO of InfusionSoft.
  4. 4. “ By increasing efficiencies through better qualifying leads and increasing effectiveness by ensuring sales efforts are more personalised and relevant, marketing automation enables sales teams to do what they do best – SELL.” Kristen Hambelton, VP of Marketing Neolane Inc.
  5. 5. “Business marketing has exploded in scope andcomplexity making it practically impossible formarketers to efficiently and effectively reachtarget customers without a fully implementedmarketing automation system.” IDC Group.
  6. 6. “ I can’t imagine my life without marketing automation. It’s a no brainer. To me, the fact that so many companies don’t have it is amazing.” Holly Condon, VP Business Development, Papersave.
  7. 7. “Marketers know their ultimate job is to increaserevenue. Marketing automation can help bygenerating more and higher quality leads, whichwill eventually turn into new customers.” Glenster Report.
  8. 8. “ Marketing Automation is an essential component of every front office strategy and a critical part of enabling cost-effective customer interactiont hrough the internet.” Pete Tierney, MarketFirst president
  9. 9. “The things Pardot is enabling people to do todayare the things that we dreamed about 20 or 30years ago as marketers – we always wanted tosegment better, produce better content, closedeals faster, all those things that Pardot enablesus to do.” Micky Long, Vice President, Arketi Group.
  10. 10. We are Scotland’s marketing automation specialists. If you are interested in discovering more about the ways inwhich the technology can help drive business growth for your SME, please visit our marketing automationwebsite or get in touch. 4 Lynedoch Crescent Glasgow G3 6EQ Tel: 0141 332 0126 Email: contact@mcraeandcompany.co.uk
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