This talk is an overview of the concepts of marketing and sales. This is important to our discussion of marketing budgets because you’ll want to think about these two function with eyes wide open when considering your budget for marketing. Budgeting for marketing (& sales) starts with understanding the varied roles, goals, and budget authority of each have to influence the eventual goal of closing sales.
Presented on behalf of Aerial Services, Inc. (ASI) at MAPPS Winter Conference 2014.
Learn more about Joshua McNary, Marketing Technologist, at http://mcnary.me.