McMatt’s Adventures at Bite PR Stockholm<br />A “Choose Your Own Adventure Presentation”<br />June 8 – 12, 2009<br />
Choose the Adventure<br />In and around Bite PR Stockholm<br />Media and Marketing in Stockholm (and UK)<br />Comparison o...
Home Base: Hotel Birger Jarl<br />2<br />Hotel Birger Jarl<br />(It was really nice, honest)<br />In case I got out of han...
In and around Bite PR Stockholm<br />3<br />
Media and Marketing in Sweden<br />4<br />
Comparison of Bite.ny vs. Bite.se<br />Commonalities<br />&lt;20 people, family culture<br />Located centrally in city<br ...
High School Graduation Ceremonies<br />6<br />
Stockholm’s Social Responsibility<br />7<br />
McMatt + Peace Sign + ___________<br />8<br />
Best of the Rest<br />9<br />
THANK YOU…<br />…Now go plan your trip to Bite Sweden.<br />10<br />
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McMatts Adventures In Bite PR Stockholm

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A quick photo-based summary of my trip to the Bite PR Stockholm office.

Published in: Travel, Entertainment & Humor
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  • You can’t see it here, but Bamboo palace also has all you can eat sushi and Karaoke. While I thought that was the coolest thing ever, the Biters didn’t even know they had karaoke. (-2 points)
  • McMatts Adventures In Bite PR Stockholm

    1. 1. McMatt’s Adventures at Bite PR Stockholm<br />A “Choose Your Own Adventure Presentation”<br />June 8 – 12, 2009<br />
    2. 2. Choose the Adventure<br />In and around Bite PR Stockholm<br />Media and Marketing in Stockholm (and UK)<br />Comparison of Bite.ny and Bite.se<br />High School Graduation Ceremonies<br />Stockholm’s Social Responsibility<br />McMatt + Peace Sign + ______<br />Best of the Rest<br />1<br />
    3. 3. Home Base: Hotel Birger Jarl<br />2<br />Hotel Birger Jarl<br />(It was really nice, honest)<br />In case I got out of hand…<br />
    4. 4. In and around Bite PR Stockholm<br />3<br />
    5. 5. Media and Marketing in Sweden<br />4<br />
    6. 6. Comparison of Bite.ny vs. Bite.se<br />Commonalities<br />&lt;20 people, family culture<br />Located centrally in city<br />Experienced some client attrition<br />Experienced some trade media shuttering<br />Unsure of exact positioning in its market<br />Moving from traditional to more online media<br />Differences<br />Focuses primarily on trade/local media (SE)<br />Not yet seeing financial crisis with daily newspapers (SE)<br />No concept of lunchtime (NY)<br />Larger portion of work in consumer goods (SE)<br />No use of IM, more general conversations (NY)<br />5<br />
    7. 7. High School Graduation Ceremonies<br />6<br />
    8. 8. Stockholm’s Social Responsibility<br />7<br />
    9. 9. McMatt + Peace Sign + ___________<br />8<br />
    10. 10. Best of the Rest<br />9<br />
    11. 11. THANK YOU…<br />…Now go plan your trip to Bite Sweden.<br />10<br />

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