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Optimize Your Referral Program
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Optimize Your Referral Program

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Current employees hold the key to the perfect candidate. …

Current employees hold the key to the perfect candidate.

Your Challenge
The war for talent is accelerating and as recruiters continue to reach out to passive candidates, a good referral program is necessary to help get the right candidates to your organization.
Many organizations currently have a referral program but are dissatisfied with the results. McLean & Company finds that 63% of respondents have plans to optimize their referral programs in the coming year.
With limited time and an increase in open positions, many recruiters and talent acquisition specialists do not have the time to optimize their current program or don’t know where to start to fix the pain points.

Our Advice

Critical Insight
Not knowing where to start for referral program optimization is common and is preventing companies from tapping into the potential an optimized referral program can offer.
Taking the time to set goals and track metrics can help to determine where the pain points are and narrow down the scope of projects to increase the effectiveness of your referral program.

Impact and Result
In order to determine pain points, the current referral program needs to be benchmarked against standards and areas for improvement identified.
A thorough understanding of the program goals and benchmarks will help determine prioritized projects to increase the success of the referral program.

Published in: Recruiting & HR, Business

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  • 1. This research is designed for: Talent acquisition specialists and hiring managers looking to increase the effectiveness of their referral program. Recruiters who are tasked with optimizing the organization’s current referral program. This research will help: Make the case for optimizing your referral program. Guide a go/no-go decision on whether optimization is necessary. Perform benchmarking and gap analysis of your current referral program. Not knowing where to start for referral program optimization is common and is preventing companies from tapping into the potential that an optimized referral program can offer. Taking the time to set goals and track metrics can help to determine where the pain points are and narrow down the scope of projects to increase the effectiveness of your referral program. Make the case: Many organizations have referral programs – however, 63% of them are looking to optimize or improve that program. 71% of respondents are unsatisfied with their current referral program. Benchmark for a go/no-go decision on optimization: Benchmarking your current program will uncover potential areas for optimization. However, these benchmarks need to be compared to referral program goals to prioritize optimization effectively. Perform a gap analysis based on program goals and benchmarks to identify pain points: Keep the referral program simple and as easy for the employee as possible, otherwise it will go unused. Make sure referrals are time stamped to avoid arguments of who referred whom. Communicate, communicate, communicate! To be successful, referral programs need constant communication, marketing, and tailoring to those employees that you want referring candidates. Make sure to communicate the program at every opportunity: monthly emails, hot job emails, and company meetings, to ensure it is top of mind. • Many organizations have referral programs – however, 63% of them are looking to optimize or improve that program. • 71% of respondents are unsatisfied with their current referral program. • Benchmarking your current program will uncover potential areas for optimization. • However, these benchmarks need to be compared to referral program goals to prioritize optimization effectively. • Keep the referral program simple and as easy for the employee as possible, otherwise it will go unused. • Make sure referrals are time stamped to avoid arguments of who referred whom. • To be successful, referral programs need constant communication, marketing, and tailoring to those employees that you want referring candidates. • Make sure to communicate the program at every opportunity: monthly emails, hot job emails, and company meetings, to ensure it is top of mind.