Career Mgt & Marketing CSCM 2011

Start Marketing Your Career NOW !!! 2

Ideas Personal BrandTransition to Web 2.0 plusThe Big 4.5 Tools/Platforms Career Tools/Platforms C T l /Pl tf Personal Website Old School 3

Brand•Brand i not a l B d is t logo•Brand is not an identity•Brand i not a product B d is t d t A brand i a person’s gut f li about b d is ’ t feeling b t a product, service, or organization 5

Your Personal Branding g Worksheet

Your Personal Branding g Worksheet1. What is Your Vision?2. What is Your Purpose?3. What A Y3 Wh t Are Your Values and P V l d Passions? i ?4. What Are Your Goals?5. What Are Your Brand Attributes?

Your Personal Branding g Worksheet6. What are your are Strengths?7. How Do Other People Describe You?8.8 What are your Weaknesses?9. Who Is Your Target Audience?10.What Differentiates You From Your Competition?

10 Questions to Develop Your Brand1. Can you explain in less than 15 seconds what value your brand provides the world?2. Can you explain in less than a minute y y p your vision for your brand?3. What are your 3 biggest challenges and what are you doing about them? g4. What are the 3 biggest opportunities and how are you planning to exploit them? ?5. Do you spend time each week on your own

10 Questions to Develop Y B Your Brandd6. Would o follow o r6 Wo ld you follo your blog?7. Would you follow your tweets?8. Are they representative of the brand personality you are trying to portray?9. What makes you indispensable?10.What ways do you provide value?

What is your brand? 11

Why shouldyour brand be a part of our brand? 12

What is yourbrand saying? 13

Five Free Tools for Personal R t ti M Reputation Management t Reputation management means tracking yourpersonal brand both online and offline and reacting when necessary.While a lot of people think that personal branding issynonymous with reputation management, it is more like routine maintenance after you’ve already maintenance, you ve established yourself.

Five Free Tools for Personal Reputation Management • Google - Google.com/alerts • Blog posts – Technorati.com • Blog comments – backtype.com • Discussion boards - boardtracker.com • Twitter – search.twitter.com

How do you get the message out? 16

Resume Components• Profile • Achievements• Objectives • Miscellaneous• Experience • Community Service• Qualifications • Honors• Education • Awards• Skill Skills •AAssociations i i

Key Elements Header Profile P fil Accomplishments Interests 19

S ituation orT askA ctionR esult 20

Pet Peeves“ I “ – Not strong enough“ Responsible “ – Who cares?“ Only Words “ – Numbers SELL? y“ Templates“ – No Microsoft Templates Resumes 21

• Static• Centrally Managed• Slow to Change Web 1.0 W b10• Unidirectional• Tech Heavy 23

Web 2.0 ListenParticipateUnderstand Engage 25

Job “Board” Transition 26

Get InvolvedWeb 2.0" strategies, likens it to the JFK saying about duty - only in this context its, it "Ask not what your Ask social network can do for you, but what you can do for it " it. 28

Social Media Platforms 29

The BIG 4.5 Platforms 30

Adoption 640 million active users 175 million active users 120 million membersIf Facebook were a country, it would be the 3th largest. 31

LinkedIn Statistics• 2 million join every month, about 1 new j y , sign up per second• Average age – 41• Average Household income $110,000 $110 000• 64% Male• 95% college educated 32

LinkedIn Online CV

LinkedIn - ProfileComplete your entire profile!(including previous jobs)

LinkedIn – Profile Photo Upload U l d a good photo! d h t !

LinkedIn – Public URLUse a public URL...your name!

LinkedIn – Status Updates Status updates!

LinkedIn - ApplicationsUseU applications! li ti !

LinkedIn – Q&A Are you an Expert!Q&A

LinkedInWho’s Viewed My Profile?

LinkedIn – What else?RecommendationsR d tiWebsitesConnectionsAdditional InformationAdditi lI f ti ( (at the bottom of y your p profile) )Formatting

Facebook Statistics• 57% Household Income above 60K• 54% have a college degree or more• Over 65 billion page views per month• 1 in 2 visit Canadian are on Facebook• Average user visits 4 – 6 times/day 42

You Tube Statistics• Every Minute 10 hours of video is uploaded to You Tube• Half of all You Tube users go to You Tube at least weekly l t kl• Half of You Tube Users will share video videos with friends and colleagues• More content is uploaded to YouTube in 2 months than have been aired on ABC, NBC, and CBS since 1948 43

Twitter• ¼ of internet user update share their status online• Over 140m tweets per month• 460k accounts created per day• 51% of active Twitter users follow companies, brands or products on social networks 44

Additional Platforms for Careers f C 45

Visual CV• Easily built• Control C t l access• Do keep it short• Many versions 46

Skype•Manage the view•Dress appropriately•Practise...Practise...Practise•Test the technology 47

Slideshare• Worlds largest community g y for sharing presentations• Worlds Top 10 tools for World s education & elearning• Upload presentations publicly or privately 48

About.me• Personal information• Simple url ... your handle• Keep it short & concise• Use a good photo• Socially linked 49

Tumblr•Share anything•Customize everything Customize•Creates 14 original posts each month, and reblogs 3 month 50

Regardless of whether you want to t participate, you are b i ti i t being Googled…may as well be in control of what people see 51 Photo credit: _pixelmaniac_

Own it! Your name is your brand 52

What doWh t d people see l when they Google “Your Name”? Your Name ? 53

Strategies for owning it• Determine your keyword your name, nick name, short name, married name, which do you need to own?• Buy your domain and a build simple website or blog• Create social media profiles using your keyword name• Blog positioning your credibility, personality or expertise/thought leadership• T itt Twitter• Comments, ratings, review (using your keyword name, no alias) li ) 54

Integrating social to your brandInclude in your contact info: – You.com website url – Blog url – LinkedIn url – Attach a copy LinkedIn of your recommendations – Any other social profiles used for business (Twitter) And be prepared to be Googled… 55

Personal Website 56

On-Demand Personal EngagingNetworked 57

Own your presence online 58

Credible WebPresence 59

What is relevant? Resume Contact Information Social Links Professional Bio Case Studies (STAR) Publications 60

Social Media Funnel Linked to Traditional Methods www.johntheclubmanager.com www.johnsmith.com 61

Swim Where the Fish Are ! 62

Business Cards • Name • Website • Who are you? • LinkedIn • Numbers •Tag Line • Email • Social Media Vistaprint.ca Vistaprint caSuperherocards.com 63

Email• Get a personal email – NOT you spouses email – (i e – Gmail not hotmail) (i.e. Gmail, – Remember you online brand• Develop a professional email signature – Use the similar content to you business card – Make it interactive 64

What is your Superpower !Step 1 - STOP being Canadian &TELL the world your superpower! th ld !Step 2 – Used the power of social media to get you message out! 66

Talent Competes on a Global Scale p While Labor Competes on a Local Scale… Scale Think About It 1. Renew Your Passion 2. Refresh Your Skills 3. Re-Invent Your Purpose 4. Re-Imagine Your World g“If you don’t like change, you’re going to like irrelevance even less.” General Eric Shinseki, Chief of Staff. U. S. Army

Mark R. Thompson w: www.mckinleysolutions.com e: mark@mckinleysolutions.com mark@mckinleysolutions com t: 888-769-1577 X222 www.linkedin.com/in/markrthompson www.twitter.com/markrthompson www.delicious.com/mckinleysolutions www.slideshare.net/mckinleysolutions www slideshare net/mckinleysolutionswww.flickr.com/photos/mckinleysolutions 70

Career Mgt & Marketing CSCM 2011

by McKinley Solutions

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