• Save

The New Economics of Advertising: It's All About the Journey

on

  • 3,765 views

The influence of digital channels on the consumer decision journey is deeper than most mix models or attribution data reflect. This has significant implications for the economics of advertising, the ...

The influence of digital channels on the consumer decision journey is deeper than most mix models or attribution data reflect. This has significant implications for the economics of advertising, the nature of marketing strategy, and the processes by which agencies will operate. In this Association of National Advertisers (ANA) webinar, David Edelman, Global Co-Leader, Digital Marketing Strategy Practice, McKinsey & Company, shares McKinsey’s latest research on how consumer behavior is reshaping the purchase process. He also provides examples of companies who are winning the consumer decision journey by taking this new perspective.

Statistics

Views

Total Views
3,765
Views on SlideShare
3,720
Embed Views
45

Actions

Likes
11
Downloads
0
Comments
1

3 Embeds 45

http://bwaygal.blogspot.com 28
http://www.bwaygal.blogspot.com 16
https://www.facebook.com 1

Accessibility

Categories

Upload Details

Uploaded via

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Join probux now and earn every 60 seconds!
    NO INVESTMENTS!
    100% FREE!
    100% LEGIT!
    For a more detailed explanation about probux, visit my blog...
    http://earnmoneywithprobuxasbusiness.blogspot.com/
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment