• Save

CMO interview: Marketing's role today.

on

  • 2,915 views

Ian Ewart, Head of Products, Services & Marketing at Coutts, describes how marketing is a leader of change in the organization. "If marketing is not driving the change agenda then either the agenda is ...

Ian Ewart, Head of Products, Services & Marketing at Coutts, describes how marketing is a leader of change in the organization. "If marketing is not driving the change agenda then either the agenda is wrong or the marketing is not being effective."

For more on this topic, check out: http://mckinseyonmarketingandsales.com/topics/cmo

Statistics

Views

Total Views
2,915
Views on SlideShare
2,914
Embed Views
1

Actions

Likes
4
Downloads
0
Comments
1

1 Embed 1

http://www.slideee.com 1

Accessibility

Categories

Upload Details

Uploaded via

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Join probux now and earn every 60 seconds!
    NO INVESTMENTS!
    100% FREE!
    100% LEGIT!
    For a more detailed explanation about probux, visit my blog...
    http://earnmoneywithprobuxasbusiness.blogspot.com/
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment