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Big Data and Big Profits
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Big Data and Big Profits

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Why marketers should stop worrying and learn to love the data. With companies spending $1 trillion on marketing every year globally, marketers are in a position to unlock as much as $200 billion of ...

Why marketers should stop worrying and learn to love the data. With companies spending $1 trillion on marketing every year globally, marketers are in a position to unlock as much as $200 billion of that. How? More effective use of analytics and systematic use of marketing return on investment programs.

For more McKinsey knowledge on Big Data: http://mckinseyonmarketingandsales.com/topics/big-data

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15 of 36 Post a comment

  • Full Name Full Name Comment goes here.
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  • Portanto deixei um pouco este trabalho devido não dominar a Língua Inglesa. A equipe deveria pensar numa versão em nossa Língua materna o Português
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  • Gostaria muito de compartilhar com vcs as experiências de trabalho com slideshare nas formações dos professores
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  • Marketing is in transformation. If 'marketing' is a company, guess it has been disrupted for the past 10 years.

    Typical 'new' big data marketing team? Yes, data scientist, statistician, data architect, UI designer, and go-to-market consultant. On top of that, those people are making data product, so each of them wears additional hat of 'product manager', 'product marketing manager' and 'product development'. New world.
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  • It would be great to learn what is the typical 'new' big-data marketing teams look like. Data Scientist, Statistician, Copywriter, Designer, Contact-Mechanic?
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  • @May ?? ... hmmm. Would like to figure out what you mean ... as words like 'marketers'; 'marketing', 'CMO' etc. are used all over the presentation ... and it hasn't anything to do with change management. Do you have an angle that I don't see?
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