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Big Data and Big Profits

by on Nov 26, 2013

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Why marketers should stop worrying and learn to love the data. With companies spending $1 trillion on marketing every year globally, marketers are in a position to unlock as much as $200 billion of ...

Why marketers should stop worrying and learn to love the data. With companies spending $1 trillion on marketing every year globally, marketers are in a position to unlock as much as $200 billion of that. How? More effective use of analytics and systematic use of marketing return on investment programs.

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110 of 36 previous next Post a comment

  • MercesAires Merc es Aires at Merc es Aires Portanto deixei um pouco este trabalho devido não dominar a Língua Inglesa. A equipe deveria pensar numa versão em nossa Língua materna o Português 4 months ago
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  • MercesAires Merc es Aires at Merc es Aires Gostaria muito de compartilhar com vcs as experiências de trabalho com slideshare nas formações dos professores 4 months ago
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  • MayXu1 May Xu Marketing is in transformation. If 'marketing' is a company, guess it has been disrupted for the past 10 years.

    Typical 'new' big data marketing team? Yes, data scientist, statistician, data architect, UI designer, and go-to-market consultant. On top of that, those people are making data product, so each of them wears additional hat of 'product manager', 'product marketing manager' and 'product development'. New world.
    4 months ago
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  • AlEisaian Al Eisaian It would be great to learn what is the typical 'new' big-data marketing teams look like. Data Scientist, Statistician, Copywriter, Designer, Contact-Mechanic? 4 months ago
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  • NEANCO NEANCO @May ?? ... hmmm. Would like to figure out what you mean ... as words like 'marketers'; 'marketing', 'CMO' etc. are used all over the presentation ... and it hasn't anything to do with change management. Do you have an angle that I don't see? 4 months ago
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  • MayXu1 May Xu CMO also means 'Change Management Officer'. Marketing world is under transformation. 4 months ago
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  • AlexAkotuah Alex Akotuah very informative 4 months ago
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  • corneliatahapary Cornelia Tahapary, katu at Yayasan pendidikan Kartika jaya wow..... very nice 4 months ago
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  • NEANCO NEANCO Analytics are not just analytics ... there are grades of analytics and solutions that is capable of performing automated actions based on the analytics that is being performed. The point I'm trying to get across is that you should be sceptical about the solutions that are being presented to you ... and take a solid 360-degree view of the market. It is not the large vendors listed in Gartner Groups MQ's that are the optimal and great solutions ... go for the vendors that spreads all over many MQs with their technology. 4 months ago
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  • SimonIpe Simon Ipe This is revealing - Technical Advisor, Bank of Botswana 4 months ago
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Big Data and Big Profits Big Data and Big Profits Infographic Transcript