Are stores out of fashion?
by McKinsey on Marketing & Sales on Nov 19, 2013
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The digital tide is hitting all of us, profoundly transforming our ...
The digital tide is hitting all of us, profoundly transforming our
everyday lives, and dramatically transforming the way
consumers behave and think about brands. Far from being the harbinger of the end of retail, digital is a big competitive advantage for stores that know how to use it. This presentation was shared by McKinsey partner Nathalie Remy (Paris) at the Women's Wear Daily Apparel and Retail CEO Summit.
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