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McCrindle Research Snapshot of Australia's Changing Consumer Landscape
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McCrindle Research Snapshot of Australia's Changing Consumer Landscape

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McCrindle Research exists to conduct world class research and communicate the insights in innovative ways. …

McCrindle Research exists to conduct world class research and communicate the insights in innovative ways.

Here's a snapshot of Australia's changing consumer landscape.

Published in: Technology, Self Improvement

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  • 1. Social Analysismccrindle.com.au Changing Times, Emerging Trends: A Snapshot of Today’s Consumer Landscape. Mark McCrindle
  • 2. Technology Timeline 1956 1991 TV in Australia WWW launched 13 years to reach 4 years to reach 50 million 50 million 2006 2011 Facebook opens Rebecca Black “Friday” video12 months to reach 12 days to reach 50 million 50 million
  • 3. Technology Timeline 1982 2010Commodore 64 launched iPad launched 1 million sold 1million sold in 4 years In 4 weeks 1980 2010 Pacman launched Pacman anniversary Google logo: Game sells 126 million play in 7 million one day
  • 4. Population Growth: Today 7 billion 23 million
  • 5. Population Growth: 19663.5 billion 11.5 million
  • 6. Household Shifts 2012 2014Fastest Growing
  • 7. Disposable household income Highest 20%: $88,608 (40%) 5x Lowest 20%: $16,328 (7%)
  • 8. Household net worth Highest 20%: $2,223,013 (62%) 70x Lowest 20%: $31,829 (1%)
  • 9. Generational Wealth
  • 10. 1972
  • 11. 2012
  • 12. 2052
  • 13. www.mccrindle.com.au | info@mccrindle.com.au FREECALL 1800 TRENDS (1800 873 637) Mark McCrindle: mark@mccrindle.com.au