McCrindle Research Snapshot of Australia's Changing Consumer Landscape
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McCrindle Research Snapshot of Australia's Changing Consumer Landscape

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McCrindle Research exists to conduct world class research and communicate the insights in innovative ways. ...

McCrindle Research exists to conduct world class research and communicate the insights in innovative ways.

Here's a snapshot of Australia's changing consumer landscape.

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  • 1. Social Analysismccrindle.com.au Changing Times, Emerging Trends: A Snapshot of Today’s Consumer Landscape. Mark McCrindle
  • 2. Technology Timeline 1956 1991 TV in Australia WWW launched 13 years to reach 4 years to reach 50 million 50 million 2006 2011 Facebook opens Rebecca Black “Friday” video12 months to reach 12 days to reach 50 million 50 million
  • 3. Technology Timeline 1982 2010Commodore 64 launched iPad launched 1 million sold 1million sold in 4 years In 4 weeks 1980 2010 Pacman launched Pacman anniversary Google logo: Game sells 126 million play in 7 million one day
  • 4. Population Growth: Today 7 billion 23 million
  • 5. Population Growth: 19663.5 billion 11.5 million
  • 6. Household Shifts 2012 2014Fastest Growing
  • 7. Disposable household income Highest 20%: $88,608 (40%) 5x Lowest 20%: $16,328 (7%)
  • 8. Household net worth Highest 20%: $2,223,013 (62%) 70x Lowest 20%: $31,829 (1%)
  • 9. Generational Wealth
  • 10. 1972
  • 11. 2012
  • 12. 2052
  • 13. www.mccrindle.com.au | info@mccrindle.com.au FREECALL 1800 TRENDS (1800 873 637) Mark McCrindle: mark@mccrindle.com.au