McCrindle Research Generations Defined
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McCrindle Research Generations Defined

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McCrindle Research conducts world class research and communicates the insights in innovative ways. ...

McCrindle Research conducts world class research and communicates the insights in innovative ways.

This presentation will assist you in understanding the different generational segments and provide a demographic snapshot of Australia's population.

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McCrindle Research Generations Defined Presentation Transcript

  • 1. Generations Defined McCrindle Research 2012
  • 2. Changing Population
  • 3. Builders GenerationAged 66+Builders4% workforce0% in 2020
  • 4. Baby BoomersAged 47-65Boomers35% of workforce15% in 2020
  • 5. Generation XAged 32-46 Gen X 43% of workforce 36% in 2020
  • 6. Generation YAged 17-31 Gen Y 18% of workforce 35% in 2020
  • 7. Generation ZAged 16 & under Gen Z 0% of workforce 12% in 2020
  • 8. www.mccrindle.com.au | info@mccrindle.com.au FREECALL 1800 TRENDS (1800 873 637)