McCrindle Research 5 Social and Demographic Trends Redefining Australia
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McCrindle Research 5 Social and Demographic Trends Redefining Australia

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McCrindle Research exists to conduct world class research and communicate the insights in innovative ways....

McCrindle Research exists to conduct world class research and communicate the insights in innovative ways.

McCrindle Research track the trends and know the times. Here are 5 social and demographic trends redefining Australia today.

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McCrindle Research 5 Social and Demographic Trends Redefining Australia McCrindle Research 5 Social and Demographic Trends Redefining Australia Presentation Transcript

  • Changing Times, Changing Trends:5 Social & Demographic Trends Redefining Australia Today. Mark McCrindle Social Analyst www.mccrindle.com.au
  • Trend #1Changing Population
  • 1972
  • 2012
  • 2052
  • Redefined Households20112014FastestGrowing
  • Trend #2Transitioning Generations
  • Builders GenerationAged 67+Builders4% workforce0% in 2020
  • Baby BoomersAged 48-66Boomers2 in 5 of workforce1 in 5 in 2020
  • Generation XAged 33-47 Gen X 2 in 5 of workforce 2 in 5 in 2020
  • Generation YAged 18-32 Gen Y 1 in 5 workforce 2 in 5 in 2020
  • Generation ZAged 17 & under Gen Z 0% of workforce 1 in 10 in 2020
  • Trend #3New Consumer Influences
  • TraditionReputationSit & ListenLong-term needsContentAuthority
  • Tradition InnovationReputationSit & ListenLong-term needsContentAuthority
  • iPhone iPad GPS
  • Tradition InnovationReputation RecommendationSit & ListenLong-term needsContentAuthority
  • Tradition InnovationReputation RecommendationSit & Listen Try & SeeLong-term needsContentAuthority
  • Tradition InnovationReputation RecommendationSit & Listen Try & SeeLong-term needs Short-term wantsContentAuthority
  • Tradition InnovationReputation RecommendationSit & Listen Try & SeeLong-term needs Short-term wantsContent ProcessAuthority
  • Tradition InnovationReputation RecommendationSit & Listen Try & SeeLong-term needs Short-term wantsContent ProcessAuthority Authenticity
  • Trend #4New Team Expectations
  • Changing workforceToday: 1 retiree : 5 workers2050: 1 retiree : 2.7 workers2010: Total population increase: 370,000 Working age population increase: 170,000
  • Maslow’s hierarchy today: SELF ACTUALISATION SELF ESTEEM SOCIAL SECURITY SURVIVAL
  • Effective Influence – getting the mix rightPositional Relational Transformational
  • Top 5 (Gen Y) Attraction/Retention factors:1. Work/Life Balance (Flexibility)2. Workplace Culture (Community)3. Management Style (Accessibility)4. Job Content (Variety)5. Training (Employability)
  • Trend #5Effective Engagement
  • www.mccrindle.com.au Cognitive-emotive engagement + SEEKERS EMBRACERS EMOTIVE HECKLERS AGREE-ERS - - COGNITIVE +
  • www.mccrindle.com.au | info@mccrindle.com.au FREECALL 1800 TRENDS (1800 873 637) Mark McCrindle: mark@mccrindle.com.au