McCrindle Research 5 Social and Demographic Trends Redefining Australia

1,263 views
1,191 views

Published on

McCrindle Research exists to conduct world class research and communicate the insights in innovative ways.

McCrindle Research track the trends and know the times. Here are 5 social and demographic trends redefining Australia today.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,263
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
21
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

McCrindle Research 5 Social and Demographic Trends Redefining Australia

  1. 1. Changing Times, Changing Trends:5 Social & Demographic Trends Redefining Australia Today. Mark McCrindle Social Analyst www.mccrindle.com.au
  2. 2. Trend #1Changing Population
  3. 3. 1972
  4. 4. 2012
  5. 5. 2052
  6. 6. Redefined Households20112014FastestGrowing
  7. 7. Trend #2Transitioning Generations
  8. 8. Builders GenerationAged 67+Builders4% workforce0% in 2020
  9. 9. Baby BoomersAged 48-66Boomers2 in 5 of workforce1 in 5 in 2020
  10. 10. Generation XAged 33-47 Gen X 2 in 5 of workforce 2 in 5 in 2020
  11. 11. Generation YAged 18-32 Gen Y 1 in 5 workforce 2 in 5 in 2020
  12. 12. Generation ZAged 17 & under Gen Z 0% of workforce 1 in 10 in 2020
  13. 13. Trend #3New Consumer Influences
  14. 14. TraditionReputationSit & ListenLong-term needsContentAuthority
  15. 15. Tradition InnovationReputationSit & ListenLong-term needsContentAuthority
  16. 16. iPhone iPad GPS
  17. 17. Tradition InnovationReputation RecommendationSit & ListenLong-term needsContentAuthority
  18. 18. Tradition InnovationReputation RecommendationSit & Listen Try & SeeLong-term needsContentAuthority
  19. 19. Tradition InnovationReputation RecommendationSit & Listen Try & SeeLong-term needs Short-term wantsContentAuthority
  20. 20. Tradition InnovationReputation RecommendationSit & Listen Try & SeeLong-term needs Short-term wantsContent ProcessAuthority
  21. 21. Tradition InnovationReputation RecommendationSit & Listen Try & SeeLong-term needs Short-term wantsContent ProcessAuthority Authenticity
  22. 22. Trend #4New Team Expectations
  23. 23. Changing workforceToday: 1 retiree : 5 workers2050: 1 retiree : 2.7 workers2010: Total population increase: 370,000 Working age population increase: 170,000
  24. 24. Maslow’s hierarchy today: SELF ACTUALISATION SELF ESTEEM SOCIAL SECURITY SURVIVAL
  25. 25. Effective Influence – getting the mix rightPositional Relational Transformational
  26. 26. Top 5 (Gen Y) Attraction/Retention factors:1. Work/Life Balance (Flexibility)2. Workplace Culture (Community)3. Management Style (Accessibility)4. Job Content (Variety)5. Training (Employability)
  27. 27. Trend #5Effective Engagement
  28. 28. www.mccrindle.com.au Cognitive-emotive engagement + SEEKERS EMBRACERS EMOTIVE HECKLERS AGREE-ERS - - COGNITIVE +
  29. 29. www.mccrindle.com.au | info@mccrindle.com.au FREECALL 1800 TRENDS (1800 873 637) Mark McCrindle: mark@mccrindle.com.au

×