McCrindle Research 5 Social and Demographic Trends Redefining Australia

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McCrindle Research exists to conduct world class research and communicate the insights in innovative ways. …

McCrindle Research exists to conduct world class research and communicate the insights in innovative ways.

McCrindle Research track the trends and know the times. Here are 5 social and demographic trends redefining Australia today.

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  • 1. Changing Times, Changing Trends:5 Social & Demographic Trends Redefining Australia Today. Mark McCrindle Social Analyst www.mccrindle.com.au
  • 2. Trend #1Changing Population
  • 3. 1972
  • 4. 2012
  • 5. 2052
  • 6. Redefined Households20112014FastestGrowing
  • 7. Trend #2Transitioning Generations
  • 8. Builders GenerationAged 67+Builders4% workforce0% in 2020
  • 9. Baby BoomersAged 48-66Boomers2 in 5 of workforce1 in 5 in 2020
  • 10. Generation XAged 33-47 Gen X 2 in 5 of workforce 2 in 5 in 2020
  • 11. Generation YAged 18-32 Gen Y 1 in 5 workforce 2 in 5 in 2020
  • 12. Generation ZAged 17 & under Gen Z 0% of workforce 1 in 10 in 2020
  • 13. Trend #3New Consumer Influences
  • 14. TraditionReputationSit & ListenLong-term needsContentAuthority
  • 15. Tradition InnovationReputationSit & ListenLong-term needsContentAuthority
  • 16. iPhone iPad GPS
  • 17. Tradition InnovationReputation RecommendationSit & ListenLong-term needsContentAuthority
  • 18. Tradition InnovationReputation RecommendationSit & Listen Try & SeeLong-term needsContentAuthority
  • 19. Tradition InnovationReputation RecommendationSit & Listen Try & SeeLong-term needs Short-term wantsContentAuthority
  • 20. Tradition InnovationReputation RecommendationSit & Listen Try & SeeLong-term needs Short-term wantsContent ProcessAuthority
  • 21. Tradition InnovationReputation RecommendationSit & Listen Try & SeeLong-term needs Short-term wantsContent ProcessAuthority Authenticity
  • 22. Trend #4New Team Expectations
  • 23. Changing workforceToday: 1 retiree : 5 workers2050: 1 retiree : 2.7 workers2010: Total population increase: 370,000 Working age population increase: 170,000
  • 24. Maslow’s hierarchy today: SELF ACTUALISATION SELF ESTEEM SOCIAL SECURITY SURVIVAL
  • 25. Effective Influence – getting the mix rightPositional Relational Transformational
  • 26. Top 5 (Gen Y) Attraction/Retention factors:1. Work/Life Balance (Flexibility)2. Workplace Culture (Community)3. Management Style (Accessibility)4. Job Content (Variety)5. Training (Employability)
  • 27. Trend #5Effective Engagement
  • 28. www.mccrindle.com.au Cognitive-emotive engagement + SEEKERS EMBRACERS EMOTIVE HECKLERS AGREE-ERS - - COGNITIVE +
  • 29. www.mccrindle.com.au | info@mccrindle.com.au FREECALL 1800 TRENDS (1800 873 637) Mark McCrindle: mark@mccrindle.com.au