Engaging with the global consumers - Future Forum Breakfast #2 [Mark McCrindle - McCrindle Research]
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Engaging with the global consumers - Future Forum Breakfast #2 [Mark McCrindle - McCrindle Research]

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From Boomers & Xers to Generations Y & Z ...

From Boomers & Xers to Generations Y & Z
Consumerography: A snapshot of today's key consumers
Macro customer segments
The power of brand in a fragmented market
Understanding Niche: An analysis of micro segments
Emerging drivers of consumer behaviour
Innovative research methods for the new generations
Global generations, world consumers

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Engaging with the global consumers - Future Forum Breakfast #2 [Mark McCrindle - McCrindle Research] Presentation Transcript

  • 1. May 2011 Theplanking memebegins
  • 2. Its origins areuncertain- perhapsan accident?
  • 3. By June 2011 it hitsAustralia (Canberracan have this effecton people).
  • 4. After quickly fading,it goes mainstream inJuly (and gets evensillier).
  • 5. But by August itfades again with nofurther mainstreamresurgences.
  • 6. Memology: Photobombing- started by a squirrel?
  • 7. Within weeks: thousands of photos, millions of hits.
  • 8. Dogs wholook like theirowners memegoes global
  • 9. 5 AugustMcKaylaMaroneywins silverat LondonOlympics
  • 10. Within 2 days“McKayla is notimpressed”meme goesglobal
  • 11. Meme key elements are:Creativity: contentCommunity: sharingCurrency: now issuesComedy: fun driven
  • 12. Big data Game playing research In-situ research Online focus groups Online surveys App-based research Mystery shopping Observational studies Geo-tag links Focus groups Observational research Social research Tablet interviews Phone interviews Taste testing Ethnography Co-creation groups Mall intercept Customer satisfaction Online forum/ Community forumsData analysis Polling surveys discussion boards Audience responsePen & paper surveys Audience ratings CATI Generational research Video diaries