www.mccrindle.com.au                                            Bridging the Gap:                       An Employers’ Guid...
1. Changing Demographics
Changing population
www.mccrindle.com.au                 Changing demographics: 5 key impacts                 1. Population growth            ...
Changing Workforce – 7 enduring issues1.   Ageing workforce:           mid 40’s2.   Peak labour:                20113.   L...
Builders Generation - aged 65+:                          Builders                          4% workforce                   ...
Baby Boomers - aged 46-64:                  Boomers                  35% of workforce                  15% in 2020
Generation X - aged 31 to 45                        Gen X                        43% of workforce                        3...
Generation Y - aged 30 and under                       Gen Y                       18% of workforce                       ...
2. Generations Defined
A Snapshot of the New Generations:•   Global, multicultural, entrepreneurial•   The most educated, endowed generation ever...
childhood             adulthood                      adulthood              teens   adulthood                      adultho...
19th Century   childhood             adulthood                                     adulthood                             t...
19th Century   childhood             adulthood                                     adulthood20th Century   childhood     t...
19th Century   childhood                adulthood                                        adulthood20th Century   childhood...
TraditionReputationSit & ListenLong-term needsContentAuthority
Tradition         InnovationReputationSit & ListenLong-term needsContentAuthority
Tradition         InnovationReputation        RecommendationSit & ListenLong-term needsContentAuthority
Tradition         InnovationReputation        RecommendationSit & Listen      Try & SeeLong-term needsContentAuthority
Tradition         InnovationReputation        RecommendationSit & Listen      Try & SeeLong-term needs   Short-term wantsC...
Tradition         InnovationReputation        RecommendationSit & Listen      Try & SeeLong-term needs   Short-term wantsC...
Tradition         InnovationReputation        RecommendationSit & Listen      Try & SeeLong-term needs   Short-term wantsC...
3. Attracting & Retaining Staff
Top 5 (Gen Y) Attraction/Retention factors:Work/Life Balance       (Flexibility)Workplace Culture       (Community)Managem...
Funnel
Fluid
Command & Control - 20th Century                                       L           FINANCE                 OPERATIONS   MA...
Collaboration & Cooperation - 21st Century          L                                  L   L                              ...
4. Leading & Training Staff
Effective Leadership – getting the mix rightPositional                     Relational                     Transformational
20th Century       Today        (Boomers & Xers)   (Generations Y & Z)WhoHowWhatWhere
20th Century       Today        (Boomers & Xers)   (Generations Y & Z)Who     Trainer            Facilitator        Learne...
20th Century       Today        (Boomers & Xers)   (Generations Y & Z)Who     Trainer            Facilitator        Learne...
20th Century       Today        (Boomers & Xers)   (Generations Y & Z)Who     Trainer            Facilitator        Learne...
20th Century       Today        (Boomers & Xers)   (Generations Y & Z)Who     Trainer            Facilitator        Learne...
www.mccrindle.com.au communication: cognitive-emotive engagement               +                               SEEKERS    ...
www.mccrindle.com.au             Session summary: the 4 Rs:                       • Real                       • Relevant ...
www.mccrindle.com.au                             McCrindle Research                       Freecall: 1800 TRENDS (1800 873 ...
Bridging the gap - Engaging with the new generations at work
Bridging the gap - Engaging with the new generations at work
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Bridging the gap - Engaging with the new generations at work

  1. 1. www.mccrindle.com.au Bridging the Gap: An Employers’ Guide to Engaging with the New Generations at Work Presented by Mark McCrindle www.markmccrindle.com
  2. 2. 1. Changing Demographics
  3. 3. Changing population
  4. 4. www.mccrindle.com.au Changing demographics: 5 key impacts 1. Population growth 2. Population spread 3. Increasing geographical mobility 4. Increasing vocational mobility 5. Work-life shifts
  5. 5. Changing Workforce – 7 enduring issues1. Ageing workforce: mid 40’s2. Peak labour: 20113. Leadership succession 1 in 3 by 20204. Declining average tenure: 12 yrs to 4 yrs5. Portfolio careers: 5 careers, 20 emp.6. Entrepreneurial: 1 in 47. Increased mobility: Local & global
  6. 6. Builders Generation - aged 65+: Builders 4% workforce 0% in 2020
  7. 7. Baby Boomers - aged 46-64: Boomers 35% of workforce 15% in 2020
  8. 8. Generation X - aged 31 to 45 Gen X 43% of workforce 36% in 2020
  9. 9. Generation Y - aged 30 and under Gen Y 18% of workforce 35% in 2020
  10. 10. 2. Generations Defined
  11. 11. A Snapshot of the New Generations:• Global, multicultural, entrepreneurial• The most educated, endowed generation ever.• Early adopters in a tech-saturated world.• Employment options in an ageing era.• Geographical mobility & portfolio careers• Upagers, living beyond their years.
  12. 12. childhood adulthood adulthood teens adulthood adulthood teens adulthood
  13. 13. 19th Century childhood adulthood adulthood teens teens adulthood
  14. 14. 19th Century childhood adulthood adulthood20th Century childhood teens adulthood adulthood teens adulthood
  15. 15. 19th Century childhood adulthood adulthood20th Century childhood teens adulthood adulthood21st Century childhood tweens teens kippers adulthood
  16. 16. TraditionReputationSit & ListenLong-term needsContentAuthority
  17. 17. Tradition InnovationReputationSit & ListenLong-term needsContentAuthority
  18. 18. Tradition InnovationReputation RecommendationSit & ListenLong-term needsContentAuthority
  19. 19. Tradition InnovationReputation RecommendationSit & Listen Try & SeeLong-term needsContentAuthority
  20. 20. Tradition InnovationReputation RecommendationSit & Listen Try & SeeLong-term needs Short-term wantsContentAuthority
  21. 21. Tradition InnovationReputation RecommendationSit & Listen Try & SeeLong-term needs Short-term wantsContent ProcessAuthority
  22. 22. Tradition InnovationReputation RecommendationSit & Listen Try & SeeLong-term needs Short-term wantsContent ProcessAuthority Authenticity
  23. 23. 3. Attracting & Retaining Staff
  24. 24. Top 5 (Gen Y) Attraction/Retention factors:Work/Life Balance (Flexibility)Workplace Culture (Community)Management Style (Accessibility)Job Content (Variety)Training (Employability) Source: McCrindle Research: New Generations at Work
  25. 25. Funnel
  26. 26. Fluid
  27. 27. Command & Control - 20th Century L FINANCE OPERATIONS MARKETING
  28. 28. Collaboration & Cooperation - 21st Century L L L L L L L L
  29. 29. 4. Leading & Training Staff
  30. 30. Effective Leadership – getting the mix rightPositional Relational Transformational
  31. 31. 20th Century Today (Boomers & Xers) (Generations Y & Z)WhoHowWhatWhere
  32. 32. 20th Century Today (Boomers & Xers) (Generations Y & Z)Who Trainer Facilitator Learned LearnerHowWhatWhere
  33. 33. 20th Century Today (Boomers & Xers) (Generations Y & Z)Who Trainer Facilitator Learned LearnerHow Provable Observable Verbal VisualWhatWhere
  34. 34. 20th Century Today (Boomers & Xers) (Generations Y & Z)Who Trainer Facilitator Learned LearnerHow Provable Observable Verbal VisualWhat Passive Participative Long term needs Short term demandsWhere
  35. 35. 20th Century Today (Boomers & Xers) (Generations Y & Z)Who Trainer Facilitator Learned LearnerHow Provable Observable Verbal VisualWhat Passive Participative Long term needs Short term demandsWhere Structured Spontaneous Classroom style Café style
  36. 36. www.mccrindle.com.au communication: cognitive-emotive engagement + SEEKERS EMBRACERS EMOTIVE HECKLERS AGREE-ERS - - COGNITIVE +
  37. 37. www.mccrindle.com.au Session summary: the 4 Rs: • Real • Relevant • Responsive • Relational
  38. 38. www.mccrindle.com.au McCrindle Research Freecall: 1800 TRENDS (1800 873 637) www.mccrindle.com.au info@mccrindle.com.au
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