Mbarc Corporate Presentation

mbarc mobile barcodes, more than paperless tickets Ron Verweij | New Business Development & Innovation | June 23 th 2008

Presentation:

mobile lifestyle

Mbarc

the mobile barcode

Case: air transport

the mobile boarding pass

mobile barcode services

something about people and their mobile phones

my phone is me

everywhere

very personal

anywhere

mbarc

about Mbarc™

only Auto-ID validation company for the mobile industry

R&D in Europe and China, manufacturing in China

focus on generic solutions

we offer validation solutions that reads/scans all existing and future identifiers:

1D & 2D Barcodes on LCD (phone) screen

1D & 2D Barcodes on paper

Embedded RFID tags [optional]

already have an installed base

barcode scan devices to read Aztec Datamatrix QR PDF417 and all other 2D standards Barcodes on paper Mobile barcodes EAN, UPC and all other 1D standards EAN, UPC and all other 1D standards

Validator Service Platform (VSP)

Co-creating solutions with

Partners:

mobile barcode platforms

ticketing platforms

marketing platforms

marketing agencies

others…

System Integrators:

acces control

mobile

internet

retail

loyalty

others...

Distributors

installation

operational support

distribution

End-users

telecom providers

brands

public transport

cinema’s

venue’s

etc

Ticketing & entrance solutions Mbarc M8

Loyalty & marketing solutions

Mbarc M4: thin client network terminal with GPRS or Ethernet, options:

Printer

RFID

Storage local database

Controlling acces gate

Also in sturdy and IP65 housing

Mbarc M1: fixed mount scanner connected to PC or POS

Target markets

Ticketing

Marketing

Loyalty

mobile barcode

the mobile barcode

paperless distribution

no access to printer needed

distribution options: Bluetooth, SMS, MMS, Wap, Mobile Internet and more ways

open system [no new phones needed]

secure and safe

last minute distribution of boarding pass

lower costprice then conventional ticket

low burden for users

existing standards

simple…

Ticket Patient file Coupon / voucher Pay invoices Loyalty card ? Other services Acces control Pick up goods

on the go mobile people need good services ® case

air transport is the on the go experience par excellence ® Goodbye Wait Laugh Hurry Sleep Frustration Heavy Fun Holiday Return Missed flight Confused Lost luggage Direction Contact

mobile ticketing in the air transport

October 2007 IATA announced a global standard for Mobile Ticketing

barcode standards: DataMatrix, QR & Aztec

eliminating paper ticket

by 2010 100% bar coded boarding passes

print at home and mobile boarding passes

combined with Self-Service save the Industry US$ 500 million annually

simplifying the business making travel more convenient

more than paperless tickets

creating an one-on-one mobile connection

everywhere, anytime and personalized

from preparation to arrival with essential travel information

enabling all sorts of mobile services

on the go future mobile barcode services ®

existing travel experience … ... Search ……………….. Check-in ………………... Wait ...….. ... Plan ……... Book ………… Pack …………….. Transport ...….

mobile barcode services are about “ who am I” “ where am I” “ why am I here” “ what am I doing” “ what time is it” … more…

future mobile barcode solutions

self-service check-in

self-service boarding

passenger SMS notifications

gate changes

urgent boarding calls

transferring information

entering the business lounge

track & trace your frequent flyer customer

personalized coupons

more

the mbarc air transport experience .. Search .. Selfservice Check-in .. Inform on airport .. Selfservice Boarding .. .... Plan ….. Book ….. M-ticket ….. Pack …… Transport ....

paperless distribution .. secretary books … busy executive ... ... receives ticket ... & ... checks-in ...

the mobile frequent flyer pass ... sign up … receive frequent flyer pass ... ... scan … welcome your customer personal ...

the mobile coupon ... walk in retail area … receive mobile coupon ... ... scan … enjoy a second cup of coffee for free ...

ponder on it !

please do remember this “ who am I” “ where am I” “ why am I here” “ what am I doing” “ what time is it” … more…

now I challenge you to create new mobile on the go services ®

Thank you Mbarc BV www.mbarc.nl Netherlands Ron Verweij New Business Development