• Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,094
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
45
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Sample Letters Contributed by Khawaja Mazhar Iftikhar, MBAForm letter from Steve Jobs, Apple’s CEO to iPhone Customers (sourceapple’s official website)To all iPhone customers:I have received hundreds of emails from iPhone customers who are upset aboutApple dropping the price of iPhone by $200 two months after it went on sale.After reading every one of these emails, I have some observations andconclusions.First, I am sure that we are making the correct decision to lower the price of the8GB iPhone from $599 to $399, and that now is the right time to do it. iPhone isa breakthrough product, and we have the chance to go for it this holidayseason. iPhone is so far ahead of the competition, and now it will be affordableby even more customers. It benefits both Apple and every iPhone user to get asmany new customers as possible in the iPhone tent. We strongly believe the$399 price will help us do just that this holiday season.Second, being in technology for 30+ years I can attest to the fact that thetechnology road is bumpy. There is always change and improvement, and thereis always someone who bought a product before a particular cutoff date andmisses the new price or the new operating system or the new whatever. This islife in the technology lane. If you always wait for the next price cut or to buy thenew improved model, youll never buy any technology product because there isalways something better and less expensive on the horizon. The good news isthat if you buy products from companies that support them well, like Apple triesto do, you will receive years of useful and satisfying service from them even asnewer models are introduced.Third, even though we are making the right decision to lower the price of iPhone,and even though the technology road is bumpy, we need to do a better jobtaking care of our early iPhone customers as we aggressively go after new oneswith a lower price. Our early customers trusted us, and we must live up to thattrust with our actions in moments like these.Therefore, we have decided to offer every iPhone customer who purchased aniPhone from either Apple or AT&T, and who is not receiving a rebate or any otherconsideration, a $100 store credit towards the purchase of any product at anApple Retail Store or the Apple Online Store. Details are still being worked outand will be posted on Apples website next week. Stay tuned.
  • 2. We want to do the right thing for our valued iPhone customers. We apologize fordisappointing some of you, and we are doing our best to live up to your highexpectations of Apple.Steve JobsApple CEO …………………………………………………………………………..Adjustment/Replacement LetterDear Mrs. Gillani, You will receive a brand new DX-9 juicer blender later this week. We arehappy to be of service to you. Thank you for returning the other juicer blender. Our technicians areanalyzing its performance in order to improve our inspection procedures. Bycalling this problem to our attention, you are helping us to serve you better. You should receive our summer catalog next week. It is full of high qualityproducts that we are pleased to stand behind. ………………………………………………………………………….Addressing a ComplaintDear Ms. Momina Khan,Thank you for your letter of 16 May, regarding our water bottles delivery service. I amsorry that you are experiencing some problems, and have looked into the details of youraccount. I realize that you rely on our service for prompt delivery and am sorry that wehave not been supplying a 100 % service.In April I set up a new delivery team, and until they had settled in, there were someteething problems. However, the new staff are fully trained, and I can assure you thatthere will be no repetition of the kind of problems you describe.I apologize for the inconvenience to you, and assure you of our best attention at all times. ……………………………………………………..
  • 3. Credit Acceptance LetterDear Mr. Arif:We are pleased to send you a Benson & Jones credit card. Thank you for thinking of uswhen you decided to open a charge account. It is through your intelligent use of credit inthe past that you have earned this account.Bills are mailed on the 20th of each month and are payable by the 15th of the next month.There is a finance charge of 1.5% on the unpaid balance each month.The enclosed brochure describes many of the special services we offer our chargecustomers. As a charge customer you may easily shop by telephone, and you will receiveadvance notification of sales.We appreciate the opportunity to serve you, and we hope to merit your patronage for along time.Yours sincerely, …………………………………………………………….Tendering an apologyDear Sir:It was distressing to learn that the chocolate we shipped to your firmlast week arrived in bits and pieces. Per your request, a new shipmentfor 30 lbs. left our dock this morning and is scheduled for afternoondelivery to you on Nov 11th. Please turn over the damaged goods to thedriver at the time of delivery.I am sorry that this unfortunate incident occurred and sincerelyappreciate your continued patronage. ……………………………………………………………..