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E communication



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  • 1. BUSINESS COMMUNICATION & ORGANIZATIONAL BEHAVIOR BY KHAWAJA MAZHAR IFTIKHARINFORMATION TECHNOLOGYToday the world turns on communication and information technology has changed the way business istransacted. Each day more than $ 1 trillion is transferred electronically. For managers to survive in anenvironment of ever increasing competition, the need to use information technology for effectivemanagement of business and people is greater. Business managers who enter the global market competition with knowledge of informationtechnology and an understanding to manage change will certainly be successful and also have a strategicedge over their competitors. This new technology has brought with it challenges which management haveto tackle in order to stay in the run for larger profits: The following are few of such challenges:E-mail E-mail has gained unprecedented importance in the business organisations. These not only havereduced paper work but also have made communication easily and quickly accessible. E-mails refer tomessages sent over computer and includes everything from casual notes to spiced up businesspresentations. With this technology organisation and managers can reach individuals, groups, companies,or other computers anywhere on the globe to share information that can be stored on a computer. It is thecheapest source of communicating a message to a person or a company. Written communication patterns ine-mails are more informal, even then managers have to draft their messages carefully.The Internet The Internet is a large network of computers that connect many different organisations with oneanother across the globe. It can be accessed from any part of the world provided there aretelecommunication or satellalite facilities. Initially used by academics, researchers and engineers, theInternet is being used by more & more business organisations. With this facility manager no longer have toworry about the distant location of their ancillary wings. A CEO using a laptop in his office can easilysummarize business transactions of his company around the world.Voice Mail With time constraints in global management of business, voice mail can help managers receiveand give messages to the associated group of people. This technology enables a caller to leave his messagerecorded. On the other end the receiver can retrieve the information from the answering machine and getback to the caller.Groupware Groupware facilitates managers and supervisors in managing activities of their departments andsubordinates. A supervisor with the help of a computer program can get facts and figures from hisoperatives. He does not have to physically move around. Groupware has brought about great change in theculture of organisations. Privacy, hierarchy, face-to-face meetings, reports & memos have been threatenedby groupware technology to a great extent.CD-Rom Data bases CD-Rom has been a powerful information tool over the years and will be in the years ahead. A CDdisk can store more than 100,000 pages of text and can also serve an excellent back up source for the harddisk.Teleconferences Telecommunications refer to electronic exchange of information. In much of today’s worldtelephone, telexes, faxes and video images generated on computer screen can connect managers sitting indifferent parts of the world. This method will reduce time and traveling costs of business executives in thedays to come.