Earned Income Streams Fundraising Success Magazine webinar slides

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What are some earned income streams for your nonprofit to consider? Are you considering starting a cafe? A thriftshop? Products? This presentation addresses all this and more.
Check out more at http://wildwomanfundraising.com

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Earned Income Streams Fundraising Success Magazine webinar slides

  1. 1. How To Create Earned Income Streams For Your Nonprofit Presenter: Mazarine Treyz Author, The Wild Woman's Guide to Fundraising
  2. 2. About the presenter Mazarine Treyz is the author of The Wild Woman's Guide to Fundraising, The Wild Woman's Guide to Social Media, and Get the Job! Your Fundraising Career Empowerment Guide. She started fundraising in 2001, and co-founded a nonprofit called the Moon Balloon Project in 2005.
  3. 3. About the presenter In addition to raising over $1M for nonprofits, Mazarine Treyz is an entrepreneur, and is a successful government contractor for the City of Austin, the national SBA, the IRS, the Oregon SBDC, and works with startups and small businesses.
  4. 4. POLL questions What are some of your issues with your earned income streams? a) What earned income? b) We are not competitive in the market c) Don't have a business plan d) Other
  5. 5. POLL questions What are you hoping to get out of the webinar? a) How much money can we make with earned income streams? b) Which earned income stream is right for us? c) Something else d) The magic treasure map that shows the way to riches!
  6. 6. What You'll Learn Today 1) What earned income streams are and which require the least investment and bring the most return 2) Brainstorming earned income streams with staff and board 3) Delegating your administrative tasks to have more time to go after your earned income
  7. 7. Joke break! Example of actual earned income stream for a UK nonprofit
  8. 8. What Kinds of Earned Income Streams Are There? 1. Open Market social profit business: Cafe/T-Shirts/ Beds/Thriftshop 2. Program based social profit business: Can be Thriftshop/Bakery/ Voluntourism
  9. 9. What Kinds of Earned Income Streams Are There? 3. Cooperative social profit business: Creating a worker-owned Co-op 4. Franchise social profit business: Ben and Jerry's Partnershops
  10. 10. Poll Which earned income streams are you considering? 1) Cafe/Bakery 2) Newspaper 3) Voluntourism 4) Curriculum/Training 5) Products related to mission 6) Cause Marketing 7) Other
  11. 11. Brainstorming Earned Income Streams Open Market Social Profit Business Voluntourism with the Global Autism Project (India program shown)
  12. 12. Brainstorming Earned Income Streams Open Market Social Profit Business Thriftshop: Goodwill Expenses $80M Revenue $107M
  13. 13. Brainstorming Earned Income Streams Program Based Social Profit Business Sisters of the Road Coffeeshop and Cafe in Portland, Oregon
  14. 14. Brainstorming Earned Income Streams Program Based Social Profit Business Expenses $567K Income $6K
  15. 15. How to decide which earned income stream is right for you Predicting Outcomes Costs Timelines
  16. 16. How to decide which earned income stream is right for you Do you have the time and money to start a business? Can 1 staff person focus solely on this? Can you: ● ● ● ● Establish a venture committee, Design a time frame, Agree on measurable goals, and Ascertain how to acquire the start-up capital?
  17. 17. How to decide which earned income stream is right for you Wrong Motivation: We're losing a federal grant, we'd better start a business! Right Motivation: This move makes sense from a mission perspective, and we have the capital to invest to see it succeed.
  18. 18. How to decide which earned income stream is right for you The RIGHT motivation: This fits in our program goals The WRONG motivation: “We have such a great cause, how could they NOT buy from us?”
  19. 19. How to decide which earned income stream is right for you Wrong motivation: Our board president wants us to open a cafe, so, now we should! Right motivation: Our homeless shelter needs a way to help people get job experience and transition into permanent housing
  20. 20. How to decide which earned income stream is right for you 1. Do what you know Global Autism Project knows how to train people to be Autism therapists. They decided to take what they knew to train people in other countries, They added a voluntourism component, taking Americans to train in these countries. These volunteers become major donors.
  21. 21. How to decide which earned income stream is right for you 2. Do you have the evidence that there is a market for your products and/or services? Q Cafe in Seattle, WA
  22. 22. How to decide which earned income stream is right for you 3. How will you measure impact? Lives touched? Recidivism? From Living Yoga Project in Portland, OR
  23. 23. How to decide which earned income stream is right for you 4. Business planning Have a lot of people look at your business plan. Look at business plans for other, similar businesses in your area for recent years. Are your projections accurate? Take your plan to a number of people for feedback.
  24. 24. Earned Income Streams: Service fees Charge for services: more program income Does your nonprofit provide counseling services? Could the people receiving services give $1-$5 at the time of service?
  25. 25. Earned Income Streams: Training Least investment: Selling training Do you have an evidence-based model? ● ● ● Selling training materials Provide training License others to train with your materials
  26. 26. Earned Income Streams: Renting your space Least investment: Renting your space Could your nonprofit rent out space to other community organizations? Are there smaller nonprofits that could rent out your conference room? Costs: Marketing this resource
  27. 27. Earned Income Streams: Retail Least investment: Selling items related to your mission via Cafepress Cat Adoption Team sells Cat Toys and Clothing through CafePress
  28. 28. Earned Income Streams: Retail Mid-level investment: Selling items related to your mission, made by someone else, on your website Family Planning Association sells training materials and sex toys Also, Monogamy, the board game. http://www.fpa.org.uk/
  29. 29. Earned Income Streams: Cause Marketing Products Mid-level investment: Cause Marketing Can include partnering with forprofits and getting a percentage of sales from co-branded products like yogurt, gum, shoes, soup, and more. Must invest time in building relationship For more examples check out http://pinterest.com/joewaters
  30. 30. Earned Income Streams: Cause Marketing Transactions Mid-level investment: Transactions/Commissions Could you get a percentage of each sale of a certain product? Could customers round up their bill at the cash register to give to your nonprofit? (Example from Panera Bread giving to local hospices)
  31. 31. Earned Income Streams: Voluntourism Mid-level investment: International trips for volunteers to feel more connected to your cause. Need travel deals, logistics, insurance, curriculum, marketing, gifts for volunteers
  32. 32. Earned Income Streams: Retail Higher investment: Selling items related to your mission to the general public, or to other nonprofits Central City Concern, a homelessness services nonprofit in Portland, OR, sells bed bug proof beds to other homeless shelters.
  33. 33. Earned Income Streams: Sponsorship Higher investment: Sponsorship for event that fulfills program mission: Career Fair from Urban League shown
  34. 34. Earned Income Streams: Thrift shop Open Market Social Profit Business Thriftshop: Cat Adoption Team ThriftShop in Sherwood, OR
  35. 35. Earned Income Streams: Newspaper Higher investment: Newspaper: Usually for a homeless services nonprofit Could your clients help sell a newspaper, like Street Roots in Portland, OR?
  36. 36. Earned Income Streams: Bakery Higher investment: Bakery, can get larger returns with big corporate contracts, like Ben & Jerry's, otherwise low returns. On the Rise Bakery from Capuchin Soup Kitchen, Detroit, MI
  37. 37. Earned Income Streams: Farm & Farmers Market Higher investment & less return: Urban farm Urban Farm, Farmers Markets from Capuchin Soup Kitchen, Detroit, MI
  38. 38. Earned Income Streams: Farm & Farmers Market Higher investment & less return: Nonprofit coffeehouse Taborspace Nonprofit CoffeeHouse, Portland, OR
  39. 39. Getting the help you need In the US: Do market and pricing research with SCORE's help. They can also help you make a business plan. Your local SBA and SBDC should be there for you too.
  40. 40. Getting the help you need Getting virtual help: In Canada: http://Koodonation.com In the US: http://skillsforchange.com http://globalgiving.org Everywhere: Fancy Hands http://Fancyhands.com
  41. 41. Resources Video interview: How to Start a Nonprofit Cafe https://vimeo.com/5923365 Starting Up A Social Enterprise Podcast: http://socialenterprise.guardian.co.uk/en/articles/socialenterprise-network/audio/2013/may/17/podcaststarting-up-social-enterprise The Guardian: http://socialenterprise.guardian.co.uk/social-enterprisenetwork/2013/apr/11/charities-become-entrepreneurial
  42. 42. Resources Books: New Social Entrepreneurs: The Success, Challenge and Lessons of Nonprofit Enterprise Creation, by The Roberts Foundation Cause Marketing for Dummies by Joe Waters & Joanne McDonald Fundraising with Businesses by Joe Waters
  43. 43. Resources Books and my reviews: Instructions to the Cook by Bernard Glassman http://www.wildwomanfundraising.com/zenfundraisinghybrid-nonprofits/ The Non-Nonprofit by Steve Rothschild http://www.wildwomanfundraising.com/boo k-review-nonnonprofit/
  44. 44. Putting it into practice NOW 1. What are you interested in trying? 2. What can you commit to researching by the end of this week? 3. Do you know any non-profit or for-profit in town right now who is doing what you are thinking of doing?
  45. 45. Putting it into practice NOW Who Local entrepreneurs Board members who are business owners SCORE SBDC Nonprofit Lawyer Board & Advisory A name occurs... When will I contact?
  46. 46. Q&A Thank you for coming today! I love to help you with discussing your social enterprise! Let me know what you're working on: 512-763-5161 info@wildwomanfundraising.com Get your worksheets, interviews, links, resources, diagrams, slides and MORE: Go to http://www.wildwomanfundraising.com/store/bonus-412089

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