2010 ALLIES Learning Exchange: Racquel Sevilla - Employer Engagement


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2010 ALLIES Learning Exchange: Racquel Sevilla - Employer Engagement

  1. 1. From the Frontlines of Employer Engagement 2010 ALLIES Learning Exchange Putting Ideas into Action May 7, 2010 Racquel Sevilla, TRIEC New Realities. New Opportunities.
  2. 2. Toronto Region Immigrant Employment Council (TRIEC) Convene, catalyze, collaborate Three Objectives: 1. To convene and collaborate with partners, creating opportunities for skilled immigrants to connect to the local labour market. 2. To work with key stakeholders, particularly employers, building their awareness and capacity to better integrate skilled immigrants into the workforce. 3. To work with all levels of government, enhancing coordination and effecting more responsive policy and programs for skilled immigrant employment. New Realities. New Opportunities.
  3. 3. Outline • TRIEC story • Employer engagement model • Employer stories • Challenges, key learnings & tips New Realities. New Opportunities.
  4. 4. TRIEC Story Early days The need Present New Realities. New Opportunities.
  5. 5. Employer Engagement Internal Coordination • Established CSRMs as point of contact to employers • Implemented mechanisms to enhance internal coordination: – Bi-weekly employer-facing team meetings – Email communication – Internal team meetings – Customer Relationship Management (CRM) system New Realities. New Opportunities.
  6. 6. Employer Engagement Effective employer engagement New Realities. New Opportunities.
  7. 7. Awareness TRIEC: • Public awareness (print, TV ads, media / public relations, IS Awards) CSRM Role: • Speaking opportunities • Strategy development: Increasing employer identification of partnership awareness of the value of opportunities, target groups, immigrant skills, education setting priorities and experience • Employer outreach New Realities. New Opportunities.
  8. 8. Acceptance Employer: • Internal buy-in CSRM Role: • Relationship development and management • Tailoring solutions to meet employer needs Increasing employer • Coordination with TRIEC acceptance of the need to explore solutions and and partner teams opportunities New Realities. New Opportunities.
  9. 9. Action Employers: • Participation in programs • Spokespersons • Champions • Informing solutions CSRM Role: • Hand-off to programs Enabling employers to take • Feedback action & engage in • Convening solutions to recruit & • Identifying opportunities to integrate skilled immigrants re-engage New Realities. New Opportunities.
  10. 10. Pitney Bowes Example Works with TRIEC Wins HRPA award Wins IS Award on immigrant- for diversity focused marketing committees Joins TRIEC council Posts jobs through TRIEC partner agencies Works with ALLIES Launches Expands to expand Mentoring pilot Mentoring Program mentoring outside of the GTA 2007 2008 2009 2010 New Realities. New Opportunities.
  11. 11. American Express Example HR intro to TRIEC Holds onsite partner agency recruitment event w/ TRIEC partners Hosts BUILD IT launch, Amex Director of IT joins President speaks BUILD IT advisory Joins TRIEC committee & Continues to Individual council commits her participate in mentors sign- division as pilot BUILD IT initiatives Joins TRIEC’s up York advisory VP Legal committee Mentoring Program mentor wins Mentoring Program expands to other Mentor of the expands to peer divisions as part of Year group diversity initiatives 2005/6 2008 2009 2010 New Realities. New Opportunities.
  12. 12. Steam Whistle Brewing Example Media Media Media coverage: CBC coverage: coverage: Globe Radio, TV and Financial Post & Mail Workopolis TV, Workplace News Wins IS Award Sponsor of IS Sponsor of IS Awards Selection Awards Selection Committee Committee Joins TRIEC council Posts jobs through Participates in HR TRIEC partner consultant project agencies 2007 2008 2009 2010 New Realities. New Opportunities.
  13. 13. Key Learnings Challenges Learnings & Tips initial contact • network • create opportunities for follow-up contact • employers opening doors to opportunities accelerates success turnover of • get your contact to introduce/endorse you to their employer replacement; bring the replacement up-to-speed contacts • stay in touch and engage your contact’s new organization • TRIEC council membership transition from individual to institutional; more embedded within the organization New Realities. New Opportunities.
  14. 14. Key Learnings Challenges Learnings & Tips sales cycle is • establish a means of staying in contact long • success is also a factor of need, timing and capacity many employer • be prepared to connect the dots – you may be more contacts, not aware of their immigrant activities coordinated external factors • do your research about the industry and the (e.g. recession) particular employer • know where the job opportunities are • messaging may need to change New Realities. New Opportunities.
  15. 15. Key Learnings Challenges Learnings & Tips employer • the risk is higher if you have a small stable of fatigue employers • one person manages the employer relationship • CRM software is a good tool appropriate • find other opportunities to engage (e.g. involve in and effective partner programs, as spokespersons, seek input on opportunities program development) for action New Realities. New Opportunities.
  16. 16. Key Learnings Challenges Learnings & Tips employers do not have • understand their needs; help them navigate time to learn about & through the options engage in programs employers say they • coordinate requests / opportunities with receive too many calls partners / internal team from various programs employers have • support your champion challenges getting • pilot, demonstrate success internal buy-in • find ways to get the hiring managers in front of skilled immigrants (mentoring, job fairs, info sessions) New Realities. New Opportunities.
  17. 17. Conclusion Effective employer engagement: • Employer-focused • On-going • Managed New Realities. New Opportunities.
  18. 18. Thank you! Racquel Sevilla Toronto Region Immigrant Employment Council (TRIEC) Manager, Corporate & Stakeholder Relations (Toronto) www.triec.ca New Realities. New Opportunities. New Realities. New Opportunities.