Introduction Slides - Social Media Residency

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Slides from the beginning of Social Media Residency at Mayo Clinic

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Introduction Slides - Social Media Residency

  1. 1. Social Media Residency at MayoClinicMayo Clinic Center for Social MediaRochester, MinnesotaOctober 15-16, 2012
  2. 2. The MacGyver Mindset
  3. 3. Intro to Social Media Tools Blogs RSS Podcasts Social Networks Skype YouTube Wikis Twitter Slideshare uStream
  4. 4. Blogs• Just an easy-to-publish Web site that allows comments• Blogs in Plain English - Lee LeFever• You read them all the time without even knowing it
  5. 5. RSS = Really Simple Syndication• Lets you easily track dozens of blogs or other Web sites without surfing• Truly opt-in “email”• RSS “baked in” to IE 7, Safari• Google Reader a free Web option
  6. 6. Podcasts• TiVo for Audio (and now video)• Don’t need an iPod to use• Series of segments to which you can subscribe via RSS• iTunes free for PC or Mac
  7. 7. Social Networking Sites
  8. 8. Wikis• Collaborative editing tools• Wikipedia the most famous• 4 million articles in English• Definitive stories quickly on • 35W Bridge Collapse • Virginia Tech shooting
  9. 9. A museum display...
  10. 10. YouTube• World’s second largest search engine• Google bought for $1.65 Billion• “The world has voted, and we want to watch videos on YouTube.” - Andy Sernovitz, SocialMedia.org
  11. 11. A Story from Twitter
  12. 12. Ensuing Conversation
  13. 13. Other Important Platforms• Slideshare.net: YouTube for PowerPoint• uStream.tv: Your own global TV channel• Pinterest.com• Mix, Match and Link
  14. 14. Tools Unfamiliar, Not Unfathomablehttp://leeaase.me/WhatIsTheInternetAnyway
  15. 15. Ground Rules and Expectations • Pre-requisites completed • Learning the tools by using the tools • Twitter - #SMinMN • Social Networking • YouTube • Blog • Strategic framework
  16. 16. http://someresidency.wordpress.com/
  17. 17. http://www.youtube.com/user/SoMeResidency/
  18. 18. http://smw.socialmedia.mayoclinic.org/ orhttp://mayocl.in/SVFGgm
  19. 19. Mayo Clinic CEO Dr. John Noseworthy atMayo Clinic Social Media Summit - Oct. 2011
  20. 20. Mayo Clinic CEO Dr. John Noseworthy atMayo Clinic Social Media Summit - Oct. 2011

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