The Evolution of Social Media Residency
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The Evolution of Social Media Residency

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The Evolution of Social Media Residency The Evolution of Social Media Residency Presentation Transcript

  • The Evolution of Social Media Residency Lee Aase (@LeeAase)
  • Origins of Social Media Residency • Goal: Create a hands-on social media crash course emphasizing practical application in health care and development of strategic plans • 1.5-day intensive course with faculty/student ratio of 1:8 • First held Oct. 20-21, 2011 in Rochester, Minn. after #MayoRagan Social Media Summit • Residency metaphor but no overnight shifts
  • First-Year Feedback • Favorable response and lots of learning • Issues with Resident burn-out • General punchiness after 5 p.m. • At end of a long week, the overnight writing assignment was underappreciated • Residency metaphor didn’t break down, but participants did
  • Social Media Residency 2012 • Kept 1.5-day format, but ended at 5:30 vs. 7 p.m. • Held 2x (Spring/Fall) in Rochester, Jacksonville and Scottsdale/Phoenix • Moved Oct in RST to front of Social Media Week • Starting Fresher • Encouraging application during #MayoRagan
  • Social Media Residency 2013 • Continued Spring/Fall in Rochester, Jacksonville and Scottsdale/Phoenix • Held course in NYC, Dallas and Seattle • Discussed improvements for 2014 with EAB • Shorten to one day to reduce costs • Online “prerequisite” modules • SMHN members hosting opportunity
  • Prerequisites
  • Salt Lake City • University of Utah Health Care was first SMHN Member Host on April 15, 2014 • Promoted to employees and Utah Hospital Association • Sold Out with >90 registrants
  • Helpful Feedback: Move Metrics to the Morning
  • Monday in Rochester
  • Measuring the Learning Impact of Social Media Residency
  • Before
  • After
  • Before
  • After
  • Before
  • After
  • Before
  • After
  • Before
  • After
  • Before
  • After
  • Before
  • After
  • 0 1 2 3 4 Blogging Facebook Google+ LInkedIn Pinterest Twitter YouTube Before After SLC Average Competency Scores
  • 0 1 2 3 4 Blogging Facebook Google+ LInkedIn Pinterest Twitter YouTube Before After RST Average Competency Scores
  • 0 0.375 0.75 1.125 1.5 Blogging Facebook Google+ LInkedIn Pinterest Twitter YouTube SLC RST Post-Course Competency Increase
  • 0 1.1 2.2 3.3 4.4 Prereq EPL Twitter FB Blog Video Metrics SLC RST Usefulness of Program Elements
  • Future Plans • Continue to Refine Program based on feedback • Upcoming sessions scheduled • Sept. 15 in Arizona • Oct. 20 in Rochester • Nov. 10 in Jacksonville • Virtual Residency and Hosted Sessions TBD