The Evolution of Social
Media Residency
Lee Aase (@LeeAase)
Origins of Social
Media Residency
• Goal: Create a hands-on social media crash
course emphasizing practical application in...
First-Year Feedback
• Favorable response and lots of learning
• Issues with Resident burn-out
• General punchiness after 5...
Social Media
Residency 2012
• Kept 1.5-day format, but ended at 5:30 vs. 7 p.m.
• Held 2x (Spring/Fall) in Rochester, Jack...
Social Media
Residency 2013
• Continued Spring/Fall in Rochester,
Jacksonville and Scottsdale/Phoenix
• Held course in NYC...
Prerequisites
Salt Lake City
• University of Utah Health Care was first SMHN
Member Host on April 15, 2014
• Promoted to employees and U...
Helpful Feedback:
Move Metrics to the
Morning
Monday in Rochester
Measuring the
Learning Impact of
Social Media
Residency
Before
After
Before
After
Before
After
Before
After
Before
After
Before
After
Before
After
0
1
2
3
4
Blogging Facebook Google+ LInkedIn Pinterest Twitter YouTube
Before After
SLC Average
Competency Scores
0
1
2
3
4
Blogging Facebook Google+ LInkedIn Pinterest Twitter YouTube
Before After
RST Average
Competency Scores
0
0.375
0.75
1.125
1.5
Blogging Facebook Google+ LInkedIn Pinterest Twitter YouTube
SLC RST
Post-Course
Competency Increase
0
1.1
2.2
3.3
4.4
Prereq EPL Twitter FB Blog Video Metrics
SLC RST
Usefulness of Program
Elements
Future Plans
• Continue to Refine Program based on feedback
• Upcoming sessions scheduled
• Sept. 15 in Arizona
• Oct. 20 ...
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The Evolution of Social Media Residency

  1. 1. The Evolution of Social Media Residency Lee Aase (@LeeAase)
  2. 2. Origins of Social Media Residency • Goal: Create a hands-on social media crash course emphasizing practical application in health care and development of strategic plans • 1.5-day intensive course with faculty/student ratio of 1:8 • First held Oct. 20-21, 2011 in Rochester, Minn. after #MayoRagan Social Media Summit • Residency metaphor but no overnight shifts
  3. 3. First-Year Feedback • Favorable response and lots of learning • Issues with Resident burn-out • General punchiness after 5 p.m. • At end of a long week, the overnight writing assignment was underappreciated • Residency metaphor didn’t break down, but participants did
  4. 4. Social Media Residency 2012 • Kept 1.5-day format, but ended at 5:30 vs. 7 p.m. • Held 2x (Spring/Fall) in Rochester, Jacksonville and Scottsdale/Phoenix • Moved Oct in RST to front of Social Media Week • Starting Fresher • Encouraging application during #MayoRagan
  5. 5. Social Media Residency 2013 • Continued Spring/Fall in Rochester, Jacksonville and Scottsdale/Phoenix • Held course in NYC, Dallas and Seattle • Discussed improvements for 2014 with EAB • Shorten to one day to reduce costs • Online “prerequisite” modules • SMHN members hosting opportunity
  6. 6. Prerequisites
  7. 7. Salt Lake City • University of Utah Health Care was first SMHN Member Host on April 15, 2014 • Promoted to employees and Utah Hospital Association • Sold Out with >90 registrants
  8. 8. Helpful Feedback: Move Metrics to the Morning
  9. 9. Monday in Rochester
  10. 10. Measuring the Learning Impact of Social Media Residency
  11. 11. Before
  12. 12. After
  13. 13. Before
  14. 14. After
  15. 15. Before
  16. 16. After
  17. 17. Before
  18. 18. After
  19. 19. Before
  20. 20. After
  21. 21. Before
  22. 22. After
  23. 23. Before
  24. 24. After
  25. 25. 0 1 2 3 4 Blogging Facebook Google+ LInkedIn Pinterest Twitter YouTube Before After SLC Average Competency Scores
  26. 26. 0 1 2 3 4 Blogging Facebook Google+ LInkedIn Pinterest Twitter YouTube Before After RST Average Competency Scores
  27. 27. 0 0.375 0.75 1.125 1.5 Blogging Facebook Google+ LInkedIn Pinterest Twitter YouTube SLC RST Post-Course Competency Increase
  28. 28. 0 1.1 2.2 3.3 4.4 Prereq EPL Twitter FB Blog Video Metrics SLC RST Usefulness of Program Elements
  29. 29. Future Plans • Continue to Refine Program based on feedback • Upcoming sessions scheduled • Sept. 15 in Arizona • Oct. 20 in Rochester • Nov. 10 in Jacksonville • Virtual Residency and Hosted Sessions TBD
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