ABOUT BSNL• On October 1, 2000 the DOT Operations, GOI formed a corporation and was christened Bharat Sanchar Nigam Limited (BSNL).• BSNL is the No. 1 Telecommunications Company• Network of over 45 million lines covering 5000 towns with over 35 million telephone connections.• The telephone infrastructure alone is worth about Rs. 1,00,000 crore• Turnover of Rs. 31,400 crore
OBJECTIVES OF BSNL• Provide telephones on demand• Provide telephones in all villages in India• Raise telephone density to 15% by the year 2013.• Provide bandwidth on demand• Build Customers confidence through quality and reliable service.• Provide world class telecommunication structure
BSNL VALUES• CUSTOMER DELIGHT• ACCOUNTABILITY AND TRANSPARENCY• COMMITMENT• TEAM WORK• PURSUIT OF EXCELLENCE
HR PACKAGEIn-house package developed by the employees of BSNL for usage by BSNL.Cover all other areas of HR, like transfers, promotions, training, quarterallotment, leaves, attendance, medical schemes, nominations and Pay Roll. HR Package Features•Web based on-line application.•Complete and comprehensive solution for Human Resource management ofBSNL•User-friendly design .•Integrated with Payroll .•Caters to the complete employee lifecycle, from recruitment to retirement .•Centralized, secured database .•Access to every employee in BSNL.
SANCHARSOFT• SIM Inventory Management Application is jointly designed and maintained by IT Cell Chennai Telephones and ITPC Hyderabad.• SIM Inventory Management is a web based application for integrated management of O&M and Sales & Distribution Channels.• Software is designed and based on actual work flow for O&M and SIM/RC sales network. FEATURES• Handling of Damaged/Lost RC and SIM inventory. Blocking of Damaged to RC/SIM to issue replacements and their accounting• Stock Reports to ensure availability of stores at POS• Performance report of CSR/CSC/SSA/franchises/DSA• Performance of various marketing schemes and live reports on day-to-day basis.• System is configured to send this sale info to activation server, and CAF info to Billing server.
ERP• Enterprise -Is an entity where Business Activities are conducted profitably• Resource-Various Resources available within an enterprise such as, Finance, Materials, Manpower, Equipment, Facilities and infrastructure etc .• Planning-Activity to optimize the utilization of resources FEATURES• ERP stands for Enterprise Resource Planning.• It is packaged software designed for client/server architecture.• It integrates the majority of business process and transactions.• It is based on a single, enterprise-wide database allowing access to data on a real-time basis.
Contd…• It allows integration between process and planning and supports multiple currencies, languages, etc.• It can be customized without programming.• It ensures discipline in working of entire organization by ensuring no data gets posted without fulfilling all laid down business rules.• ERP attempts to integrate all departments and functions of a company into a single system that can serve all departments needs.• An extensive change management concept ensures the acceptance and motivation of the end users.
INVENTORY MANAGEMENT• Telecom Sector is highly capital intensive and requires a high initial investment.• 45 to 50 percent cash outflow of BSNL is on material like maintenance stores, consumables, loose tools and assets of petty value charged to revenue.• Every year BSNL procures and consumes Engineering materials worth 12,000 Cr.• The BSNL was having inventories of the worth 31,703,150 thousands of rupees as on 31.3.2003.
FUNCTIONS OF MATERIAL MANAGEMENT– Procurement i.e purchasing of materials.– Receiving, inspection, storing and issue of materials and maintenance stock records.– Accounting- maintenance of priced store ledgers, accounting of receipts and issues of materials with values.– Stock verification– Inventory control.
DEMAND ANALYSIS & STORE FORECASTING• The material manager is always in search of techniques to correctly assess the stores requirement.• Statistical techniques help him in calculating fluctuations in demands• Price variations• Averaging seasonal factors• Fixing consumption norms and in other areas.
INVENTORY STATUS• Inventory status is ascertained by the value of stores on hand for future use.• These items are shown separately in the Balance sheet.• Whenever material is received and is not immediately allotted for any purpose and kept in stores amount is classified under Inventory.• When such inventories are transferred to specific work, the value may be transferred to work in progress under specified estimate and head of account.• When Inventories issued to maintenance or repairs, it may be classified as repair and maintenance expenditure under working expenses.
LEARNINGS INFORMAL• Experienced telecom service provider.• Huge Resources (financial & technical pool).• Huge customer base.• Most trusted telecom brand.• Transparency in billing.• Easy deployment of new services.
FORMAL• It has got various HR packages to motivate the employees to perform their best.• It uses the latest technology that helps them to have a positive word of mouth in the market.• As inventory Control is a must in Telecommunications, they ensure a proper Inventory control mechanism.• As Customer is a king of market they follow “Do Every Job Right the First Time, Every Time”.
Contd…• Ensures strict Sales Management team.• Lack of strategic alliances• Poor marketing strategy• Poor IT penetration within organization• It should go for diversification of business to turn- key projects
SUGGESTIONS• Fixing billing leakages and improving connectivity.• Improving customer care services levels across different interface points.• Improving effectiveness of call centers and CSC.• Building new areas such as online communication system• Implementation in reducing operating cost wherever feasible.• Implementing operations improvement initiatives.• Increasing service levels by reducing downtime and improving turnaround times..
Contd…• Implementing new Organization structure across the organization-head office, circle office, and regional office• Defining roles and responsibilities and key performance indicators in the new structure.• Enhancing effectiveness of new structure which is appropriate to management, planning and budgeting.• Defining appropriate incentive management programme.• Innovations in product and pricing are to be taken as a priority to compete with private players.• Improving effectiveness in value added services.
CONCLUSION• BSNL as a business entity has performed well so far even though there are some disturbing trends also like big increase on staff cost and administrative expenditure.• BSNL’s Staff cost is highest among industry barring only to MTNL. Despite all constrains of the legacy network and large staff overall performance of BSNL is satisfactory.• BSNL does not have substantial debt so outflow on the part of interest payment is small.• BSNL’s performance in Mobile business is average.• BSNL started getting more than 10 % of its revenue from this segment at the end of year 2010.
Contd….• More efforts are required on this front. Broadband is other promising area where lot of efforts is required.• Marketing of services is not up to the mark and some serious steps needs to be taken in this area• Customer acquisition and retention is of prime importance in the highly volatile telecom market place where high churning and low customer loyalty are the characteristics.• Despite all this growth in the Telecom sector the digital divide is continuously increasing. Gap between urban tele-density and rural tele-density is widening.• Private players are less interested in high investment oriented and low return paying rural India but for BSNL there is a big opportunity here because• BSNL already has a large network of more than 36000 Digital Exchanges.• BSNL can harp on its existing infrastructure to position itself as formidable player.