Social Media Case Study – Charity: water

Social Media Case Study – Charity: Water Mayank Dhingra http://mayank.name

What is Charity: Water ?
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Charity: water is a charity started by Scott Harrison of New York that provides clean water to save lives in poor countries. http://mayank.name

Charity: water has successfully raised $10 million (most of that last year alone) from 50,000 individual donors, thereby providing clean water to nearly one million people in Africa and Asia.
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Using Social Media to be more
effective the Charity: water way
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Creating Relationships http://mayank.name

Relationships are the key currency for
nonprofits and social media is a
great way to build and maintain
good relationships .
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Charity: water (CW) is using social media tools
like Facebook, Twitter and Tumblr to connect
with people who share the same concerns as
them. CW adds value by sharing relevant
information and content with their friends/followers
on these social platforms.
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http://mayank.name

Maintaining Transparency http://mayank.name

For nonprofits to scale beyond a level, transparency is very important and to some extent the rate of their growth also depends on how transparent they are.
In this sense too, social media and nonprofits are made for each other.
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http://mayank.name

Charity: water shows donors the specific impact of
their contributions. They post photos and G.P.S.
coordinates so that donors can look up their
(Charity: water grants naming rights to wells) wells
on Google Earth.
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http://mayank.name

Come September and they will have a new
web site that will match even the smallest
donation to a particular project that can be
tracked online.
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Experimenting with new things: http://mayank.name

During Twestival
(meetup for twitter users in twitter lingo),
charity: water raised $250,000
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http://mayank.name

Viral video campaigns by charity: water are also a hit among its supporters and play a significant role in motivating people to contribute
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High Stakeholder Involvement http://mayank.name

When was the last time you were asked to
by a charity to engage in conversation?
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Hmm...Almost, Never ?
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But with Charity: water you can get involved
By watching four daily short videos of the drilling as charity: water goes from village to village drilling wells.
By following the drilling updates via twitter
By asking questions of the local drilling team via email or twitter. Also, The local charity: water drill team answers the top five questions on video
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It isn’t surprising that not all nonprofits use
social media and most that use aren’t half
as good as they could be.
The reasons for the same vary from
apprehensions about social media to lack of
a coherent social media strategy.
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If you are a nonprofit you too can learn a
thing or two from Charity: water and use social media to be more effective
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Thank You !!
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Got a question ?
write to dhingra.mayank@gmail.com
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http://mayank.name

Connect With Me
Blog :
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Facebook:
http:// facebook.com/mayankdhingra
Kwippy:
http:// kwippy.com/mayank
LinkedIn:
http:// linkedin.com/in/mayankdhingra
Twitter :
http://twitter.com/mayankdhingra

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Social Media Case Study – Charity: water

by Mayank Dhingra on Jul 29, 2009

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Social Media Case Study – Charity: water — Presentation Transcript