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Social Media Case Study – Charity: water


A Social Media Case Study on Charity: water, a nonprofit started by Scott Harrison.

A Social Media Case Study on Charity: water, a nonprofit started by Scott Harrison.

Published in Education , Technology , Business
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  • 1. Social Media Case Study – Charity: Water Mayank Dhingra
  • 2.
    • What is Charity: Water ?
  • 3. Charity: water is a charity started by Scott Harrison of New York that provides clean water to save lives in poor countries.
  • 4.
    • Charity: water has successfully raised $10 million (most of that last year alone) from 50,000 individual donors, thereby providing clean water to nearly one million people in Africa and Asia.
  • 5.
    • Using Social Media to be more
    • effective the Charity: water way
  • 6. Creating Relationships
  • 7.
    • Relationships are the key currency for
    • nonprofits and social media is a
    • great way to build and maintain
    • good relationships .
  • 8.
    • Charity: water (CW) is using social media tools
    • like Facebook, Twitter and Tumblr to connect
    • with people who share the same concerns as
    • them. CW adds value by sharing relevant
    • information and content with their friends/followers
    • on these social platforms.
  • 9.
  • 10.
  • 11. Maintaining Transparency
  • 12.
    • For nonprofits to scale beyond a level, transparency is very important and to some extent the rate of their growth also depends on how transparent they are.
    • In this sense too, social media and nonprofits are made for each other.
  • 13.
  • 14.
    • Charity: water shows donors the specific impact of
    • their contributions. They post photos and G.P.S.
    • coordinates so that donors can look up their
    • (Charity: water grants naming rights to wells) wells
    • on Google Earth.
  • 15.
  • 16.
    • Come September and they will have a new
    • web site that will match even the smallest
    • donation to a particular project that can be
    • tracked online.
  • 17. Experimenting with new things:
  • 18.
    • During  Twestival
    • (meetup for twitter users in twitter lingo),
    • charity: water raised $250,000
  • 19.
  • 20.
    • Viral video campaigns by charity: water are also a hit among its supporters and play a significant role in motivating people to contribute
  • 21. High Stakeholder Involvement
  • 22.
    • When was the last time you were asked to
    • by a charity to engage in conversation?
  • 23.
    • Hmm...Almost, Never ?
  • 24.
    • But with Charity: water you can get involved
    • By watching four daily short videos of the drilling as charity: water goes from village to village drilling wells.
    • By following the drilling updates via twitter
    • By asking questions of the local drilling team via email or twitter. Also, The local charity: water drill team answers the top five questions on video
  • 25.
    • It isn’t surprising that not all nonprofits use
    • social media and most that use aren’t half
    • as good as they could be.
    • The reasons for the same vary from
    • apprehensions about social media to lack of
    • a coherent social media strategy.
  • 26.
    • If you are a nonprofit you too can learn a
    • thing or two from Charity: water and use social media to be more effective
  • 27.
    • Thank You !!
  • 28.
    • Got a question ?
    • write to
  • 29.
  • 30. Connect With Me
    • Blog :
    • Facebook:
    • http://
    • Kwippy:
    • http://
    • LinkedIn:
    • http://
    • Twitter :