Your SlideShare is downloading. ×
Building Social Products in India
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Building Social Products in India


Published on

This is the presentation from my talk on 'Building Social Products' in India given at 2nd meet of Social Media Club Delhi.

This is the presentation from my talk on 'Building Social Products' in India given at 2nd meet of Social Media Club Delhi.

Published in: Technology, Business

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Building Global Social Products in India
    Mayank Dhingra (@mayankdhingra)
    Social Media Club Delhi, 16th Jan 2010
  • 2. Social Products(Global)
  • 3. Social Products(Local)
  • 4. Types of Social Products (from India)
  • 5. Types of Social Products (from India)
    Majority Products from India
  • 6.
    is an easy and fun way to share you
    Gtalk, Yahoo and Facebook status messages with
    your friends and have interesting conversations
    over them. Kwippy offers a great platform for
    conversations by bringing out the best of
    forums, blogs and microblogs.
  • 7.
    Add Kwippy bot to your IM and start Kwipping.
  • 8. Kwippy - Timeline
    Started working towards the end of 2007
    Beta Launch for close friends around Christmas,
    followed by allowing people to request invites
    Got traction in Indian and International Media
    User Base crossed 20,000 mark
    VC funding/acquisition talks didn’t quite materialize
    Uncertain times and an untimely break.
  • 9. Kwippy : Features
    Lets you save Gtalk,Yahoo and Facebook statuses.
    Has no character limit for updates/kwips.
    You can follow RSS feeds via your IM i.e. you can get blog updates and even twitter mentions on your IM
    User friendly permalinks with time stamp for ex:
    Invite to conversation for Virality.
  • 10. Kwippy : Press
    Kwippy was mentioned in Telegraph(UK), Economic Times(India), received nicely and Tata Nen Startup Awards and was voted as one of Top 25 Hottest Startups from India by Dataquest Magazine.
    Kwippy “almost” got Techcrunched 
  • 11. Kwippy : Community
    Though small in size, the Kwippy community is one of the most involved and passionate there can be.
    Kwippy is one of the few sites(both Indian and International) that had a dedicated “Community Manager” based out of US.
    “10 minute guide to Kwippy” and (a fan site) were all community efforts.
    Kwippy is the only site we know which invited its users to contribute/share their experiences on the official Kwippy blog.
  • 12. Kwippy: Contemporary Products
  • 13. Building a Social Product: Ingredients
    Concept: Innovation or Improvisation?
    Appeal: Global or Local?
    Capable Team
    Business Model
  • 14. Building a Social Product: Challenges
    Building something that people like.
    (Concept, Skilled Team and Resources)
    2) Ensuring that increasingly more people like what
    you have built.
    (Inbuilt Virality, Marketing, PR, Community)
    3) Adding value while sustaining growth.
    (Iterating regularly and Scaling)
    4) Aligning business interests
    (Business Development, Sales, Tie-ups)
  • 15. Building a Social Product: Learning's
    “What the eyes see, the ears hear, the mind believes”–Gabriel, Swordfish (Visual Differentiation)
    Positioning Matters (Marketing is about perception)
    Features: Less is more (80:20 Rule)
    Bad Design, Usability and Reliability can kill
    It’s a Business, treat it like one.
  • 16. Links
    Getting Real by 37signals
    Can India “Jugaad” its way to more angel funding?
  • 17. Thanks !!!
    Mayank Dhingra
    Connect with me: