Building Social Products in India

Building Global Social Products in India
Mayank Dhingra (@mayankdhingra)
Social Media Club Delhi, 16th Jan 2010
http://mayank.name

Social Products(Global)
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Social Products(Local)
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Types of Social Products (from India)
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Types of Social Products (from India)
Majority Products from India
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Kwippy.com
is an easy and fun way to share you
Gtalk, Yahoo and Facebook status messages with
your friends and have interesting conversations
over them. Kwippy offers a great platform for
conversations by bringing out the best of
forums, blogs and microblogs.
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Kwippy.com
Add Kwippy bot to your IM and start Kwipping.
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Kwippy - Timeline
Started working towards the end of 2007
Beta Launch for close friends around Christmas,
followed by allowing people to request invites
Got traction in Indian and International Media
User Base crossed 20,000 mark
VC funding/acquisition talks didn’t quite materialize
Uncertain times and an untimely break.
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Kwippy : Features
Lets you save Gtalk,Yahoo and Facebook statuses.
Has no character limit for updates/kwips.
You can follow RSS feeds via your IM i.e. you can get blog updates and even twitter mentions on your IM
User friendly permalinks with time stamp for ex: kwippy.com/mayank/kwips/2010/01/16/141500
Invite to conversation for Virality.
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Kwippy : Press
Kwippy was mentioned in Telegraph(UK), Economic Times(India), received nicely and Tata Nen Startup Awards and was voted as one of Top 25 Hottest Startups from India by Dataquest Magazine.
Kwippy “almost” got Techcrunched 
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Kwippy : Community
Though small in size, the Kwippy community is one of the most involved and passionate there can be.
Kwippy is one of the few sites(both Indian and International) that had a dedicated “Community Manager” based out of US.
“10 minute guide to Kwippy” and http://kwippyluvrs.com (a fan site) were all community efforts.
Kwippy is the only site we know which invited its users to contribute/share their experiences on the official Kwippy blog.
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Kwippy: Contemporary Products
Microblogging
http://www.snockles.com/
http://www.dilkholkebol.com/
http://www.bakbak.in
http://www.yougup.com
Lifestreaming
http://lifeinlines.com
http://Lifeblob.com
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Building a Social Product: Ingredients
Concept: Innovation or Improvisation?
Appeal: Global or Local?
Capable Team
Business Model
Design/Usability
Virality
Scalability/Reliability
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Building a Social Product: Challenges
Building something that people like.
(Concept, Skilled Team and Resources)
2) Ensuring that increasingly more people like what
you have built.
(Inbuilt Virality, Marketing, PR, Community)
3) Adding value while sustaining growth.
(Iterating regularly and Scaling)
4) Aligning business interests
(Business Development, Sales, Tie-ups)
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Building a Social Product: Learning's
“What the eyes see, the ears hear, the mind believes”–Gabriel, Swordfish (Visual Differentiation)
Positioning Matters (Marketing is about perception)
Features: Less is more (80:20 Rule)
Bad Design, Usability and Reliability can kill
It’s a Business, treat it like one.
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Links
Getting Real by 37signals http://gettingreal.37signals.com/toc.php
Can India “Jugaad” its way to more angel funding? http://www.techcrunch.com/2009/11/29/india-angel-investors/
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Thanks !!!
Mayank Dhingrahttp://mayank.name
dhingra.mayank@gmail.com
Connect with me:

Building Social Products in India

by Mayank Dhingra on Jan 18, 2010

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