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Pre-campaign Google Challenge
- 1. Giuseppe Ferro, Paz Toral, Elena Pettinelli, Anna Lisa Ratta 2009 THE PRE-CAMPAIGN STRATEGY
- 10. Sudokubo.com appears first with the Google Search , using keywords strictly related to this product. The user cannot find this URL unless he/she knows the name of the product he/she is looking for or the name of the manufacturer, correctly written. In this last case this keyword appears as first at the second page rank.
- 11. Google Analytics gives us also some information about traffic sources: in the last month the direct traffic was equal to 87.23%, the traffic coming from search engine was equal to 12.77%
- 12. In the last month there were 47 visits, the average of page/visit was equal to 3.68 , the average time spent on sudokubo.com was about 3 minutes.
- 13. In the last month there were neither a sale via e-commerce. The convertion rate was equal to 0.0%.
- 17. The campaign will be considered successful if the company manages to sell at least one Sudokubo every 40 clicks and if the number of incoming links increases.