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Presentatie templates

  1. 1. Mobile Marketing Simon Vandyck Vince Vollebergh Max van Veen
  2. 2. Mobile MarketingMIS Simon Vandyck23/03/12 Vince Vollebergh Max van Veen
  3. 3. Video
  4. 4. What is Mobile Marketing?According to Mobile Marketing Association (2009): “Mobile Marketing is a set of practices ,that enables organizations to communicate and engage with their audience, in an interactive and relevant manner, through any mobile device or network.”
  5. 5. Stakeholders in MM
  6. 6. Current situationBecoming important inshopping habitsSearch for local informationSearch after seeing ad onphone-> Mobile ads workHowever: full potential notyet captured
  7. 7. Problem StatementHow can you mobile marketing add value to your business?
  8. 8. Agenda1. Introduction2. Comparison with trad. media3. SWOT-analysis4. McDonalds example5. Implementation6. Future perspective7. Conclusion
  9. 9. QR-codeQR stands for quick response, and isoften used in mobile marketing Plaatje van QR voor presentatie
  10. 10. Comparison with traditional media What is trad. Media? Framework van article Complementair DQ: denken jullie dat het op den duur gaat vervangen?

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