1. 19
DAY
30 June 2014
Top Brands FB Pages (Fanbase growth)
Melissa
Trollbeads
2K
1107080
176411
124081
GLOBAL
XOLO
eBay India
HDFC Life
Posts Displaying Items From Product Line,
Invitation To Preview Brand's 2014 Fall Winter Collection
Post Announcing Fundraising Drive
To Help Support The 'Race For Life' Organisation
(UK Based Cancer Research Fundraising Institution)
Post On Video Game 'Evolve', Post On Cosplay (Costume Play)
From Video Game 'BioShock Infinite: Burial At Sea'
Post Showcasing Features of XOLO Q900s Windows Phone,
Posts On Upcoming XOLO Product 'Hive',
Post on 'Tech Tuesday' Experts Advice Column
Posts On Product Offers, Posts Sparking Intercativity
With Users, Win eBay Coupons Contest
Posts On HDFC Life 'Click 2 Invest' ULIP & Partnership With
Manipal Global For 'Smart Achievers' Insurance Training Program
23247
18629
16796
INDIA
With Page Content Highlights
Top Sports FB Pages (Fanbase growth)
FIFA World Cup
Selección Nacional de México
FC Barcelona
396864
107041
78983
GLOBAL
Indian Cricket team
Chennai Super Kings
Kolkata Knight Riders
22402
10080
9486
INDIA
Match 52
Conversational Cloud
A Maxus Insights & Maxus ESP Initiative | Source: Radian6 Click for regular updates:
Social Platform SOV %
98
2
Twitter
Mainstream News
Costa Rica
vs
Round of 16 01:30 IST
Greece
Match 53
Conversational Cloud
France
vs
Nigeria
Round of 16 21:30 IST
2 0
Social Mentions with Timestamp
0800 - 1159
0000 - 0359
0400 - 0759
1200 - 1559
1600 - 1959
2000 - 2359
4700
4658
10500
6282
3050
3800
France vs Nigeria
Costa Rica vs Greece
PSO
1 1
5 3
#Hashtags and Volume Usage
#worldcup
#worldcup2014
#fifa2014
#nga
#crc
#gre
#fravsnga
#football
#ned
#joinin
#crcvsgre
#caferio
#mex
#brasil
#fifaworldcup
#worldscup
#nedvsmex
#openhappiness
#freetalktime2all
#gerallin
#contest
#nedmex
#laysfootballfavourites
#top10reviews
#laysfootball
#whilewatchingfootball
#ochoa
#suarez
#netherlands
#robben
#grevscrc
8011
3954
1587
1542
1308
1061
1005
838
834
756
743
702
591
582
532
483
432
347
314
293
229
213
200
199
188
173
172
162
161
108
95
world
cup
#worldcup
greece5-3
#worldcup2014
costa
#crcrica
#gre #crcgre
penalties
quarterfinals
#costarica
shootout
netherlands
#ned
ticket
finals
reach
grandfather
trades
history
quarters
#fifa
navas #fifa2014brazilian
beating
#joinin quarter-finals
1950
1-1
beat win
time
#crcvsgre
penalty
football
quarter
hopeworld
cup
#worldcup
forgotten
reduce
suspension
football
#worldcup2014
facebook vincent
most-talked-about
#nga
suarez
goals
event
beat
india
#ger
2-0
#fravsnga
goal
#fra
chiellini
late
pogba
enyeama
quarterfinals
france
nigeria
match
team
time
Penalty Shootouts Take Centre Stage At World Cup Round Of 16. The match between Costa Rica & Greece ended up being
the 2nd in 5 matches (of Round 2) to go beyond 120 minutes to come up with a winner,creating large levels of social buzz.
Significant number of contest engagements and social conversation were tracked just before & during Penalty shootouts.
Snacking up this FIFA WORLD CUP....!!! Lay’s added local flavor to the global Leo Messi campaign by launching three new
limited edition offerings of Apple Chilli, Cheesy Jalapeno, Tangy Herb, to delight consumers. To spice up the flavors on
Social Media and build engagement, the brand seeded a contest #laysfootballfavourites and invited people to participate and
win exciting prizes.
Interestingly during the France vs Nigeria Match, News and Tweets around Giorgio Chiellini's response to Luis Suarez's
apology trended above all. Words such as Apology, Suspension, Hope, Forgotten link to them (Refer Conversational Cloud
France vs Nigeria).