1. Social Mentions with Timestamp
0800 - 1159
0000 - 0359
0400 - 0759
1200 - 1559
1600 - 1959
2000 - 2359
2800
3000
4550SUI vs ECU
4600
3900
ENG vs ITA (0330)
CIV vs JPN (0630)
2700
URU vs CRC
A Maxus Insights & Maxus ESP InitiativeSource: Radian6
4
DAY
15 June 2014
Action Packed weekend with back to back matches. Among the 3 aligned morning matches (IST), the soccer
contest between England and Italy garnered most conversations and engagement. The conversations and
post-match analysis buzz sustained upto noon the following day.
#OpenHappiness (Coca Cola) resonates strongly among people following FIFA matches online & on-ground.
Exhilarating & Popular match movements were highlighted using the Hashtag.
Top Brands FB Pages (Fanbase growth)
Nutella
Glossybox
Coca-Cola
380870
68746
47925
GLOBAL
Loreal Paris
Reliance Industries
XOLO
545029
20109
16912
INDIA
Top Sports FB Pages (Fanbase growth)
FIFA World Cup
Nazionale Italiana di Calcio
Real Madrid C.F.
951263
96112
93745
GLOBAL
Indian Cricket team
Kings XI Punjab
Kolkata Knight riders
37325
22226
21295
INDIA
#Hashtags and Volume Usage
#fifa
#worldcup
#fifa2014
#joinin
#fifaworldcup
#worldcup2014
2700
2300
1350
1000
900
750
720
720
700
600
500
475
430
#engita
#ita
#football
#eng
#fifaworldcup2014
#caferio
#englandvsitlay
#civjpn
350
350
340
325
310
300
300
250
225
190
150
120
110
#girlsandfootball
(contest Viber India)
#openhappiness
(Coca Cola)
#brazil
#uruguay
#itlay
#footballfever
#sonysix
#jpn
#suiecu
#worldscup (Coca Cola)
#sui
engvsita
290#uruvscrc
80
75
70
67
#carnival
(contest by U C Browser)
#fifawithcoke
#messi (player)
#pirlo (player)
Social Platform SOV %
Blogs
Twitter
Mainstream
News
Match 8
Cote d’Ivoire
vs
Japan
Group C 06:30 IST
2 1
Conversational Cloud
Match 6
Uruguay
vs
Costa Rica
Group D 00:30 IST
football
world
cup
#fifa2014
costa
rica
uruguay
think
#fifa fans
#fifaworldcup
#worldcup
fortalezagoal
#uru#uruvscrc
#urucrc
play
colombia
great
time brazil
#crc
group
watch
watching
look
good
team
#joining
soccer
live
greece
game
win
match
global
stadium
#fifaworldcup2014
#worldcup2014
1 3
Conversational Cloud
Match 7
England
vs
Italy
Group D 02:30 IST
football#worldcup
england1-1
cup
#englandvsitaly
#fifa2014
#ita
#eng
world
#engita
italyhalf
goal
game
#engvsita
#worldcup2014
stadium
goals
match
group
#fifa
#fifaworldcup2014
time
#caferio
team
livesoccer
scores
lead
#joining
good
rooney global
best
great
secondwatching
#fifaworldcup
football
#fifa #carnival
world
0-1
group
live
cup
#worldcup
#worldscup
2-1
#civ #jpn
#civjpn #football
play
england
goal
win
cheers
usd 000 moto
#worldcup2014
brazil match
aurier
gamekeisuke
coast
beat
ivory
#joining
japan
soccer
#brasil
honda
recife
#fifa2014
italy
Match 9
Switzerland
vs
Ecuador
Group E 21:30 IST
2 1
Conversational Cloud
football
2-1
match
#worldcup2014love
watching
ecuador minute group
mehmedi
#joining
scoring
thanks
goals
watch
subs
play
#fifaworldcup
soccer
matches
win
time
team
#fifa switzerland
#sui
late
game #ecu
#suiecu
seferovic
world
#worldcup
swiss
cupgoal
#fifaworldcup2014
beat
brazil
#fifa2014
1 2
Conversational Cloud
2
97
1