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Transcript

  • 1.  
  • 2. Our Services
    • Practice Identity
    • Website design
    • Search engine optimisation & Internet marketing
    • Bespoke marketing campaigns
  • 3. Why bother with branding?
    • Defines your practice and everything you represent
    • Appears on all your marketing material
    • First impression that you create with prospective patients
    We create branding that is unique and encompasses your vision our designers work with you until you are satisfied
  • 4. How do we let patients know you exist?
    • Internet
    • Local press / newspapers press release
    • Business networking & PR
  • 5. What makes a website likely to attract patients?
    • Clean uncluttered design
    • Easy to navigate
    • Dentist profile
    • Easy to contact
  • 6. Where’s my website?
    • Search Engines
    • Niche Business directories
  • 7.  
  • 8. Local & National Advertising
    • Analyse the competition
    • Create an advertising campaign based on your budget
    • Loud & Unique
    • Written by professional call to action copywriters
    • We act as your marketing department
    • THEFRESH advertising is always
    THEFRESH have strong relationships with Conde Nast publications incl. Vogue, Tatler, GQ, Glamour.
  • 9.  
  • 10. Measure your Marketing!
    • Invest more in marketing that works
    • Pull the plug on marketing that doesn’t work
    • How do we measure marketing at
    • THEFRESH?
    • Your receptionist is you number 1 asset !
  • 11. London Bridge Dental Practice Initial meeting we established following:
    • Very busy central London practice Most new patients coming from passing trade & Word of mouth
    • Existing branding & website dull & outdated
    • Attracting 2-3 patients/month through the website via Google Adwords campaign spend of £50/day
    • Very competitive market
    • Client had a new flash website designed 1 week before meeting - cost 3K
  • 12. Web Makeover Before After
  • 13. The dentist profile Mr. Michael Akere BDS, FDSRCS(Edin), FICOI 
Registered Specialist in Surgical Dentistry


    • Michael has been praised by his patients not only for transforming their smiles, but in particular, for his relaxed and informal approach, which will immediately put you at ease. You will be in the caring hands of a world-class dentist, with a wealth of experience in surgical and implant dentistry. His expertise in reshaping smiles using the Invisalign system has gained him the recognition of a platinum Invisalign provider. Michael has been quoted amongst his peers as being the メ d entists' dentist モ , visiting practices in the London area to educate other dentists on the latest surgical techniques. He is very proactive in his postgraduate studies and travels the world attending courses in restorative and surgical dentistry to keep up to date with advances in all aspects of dentistry. ・
    • Accredited Specialist in Surgical Dentistry
    • Platinum Invisalign doctor
    • Fellow of the Royal college of Surgeons Edinburgh
    • Fellow International Congress of Oral Implantologists
    • Membership of the Association of Dental Implantologist (UK
    • Member of the British Academy of Cosmetic Dentistry
  • 14. Plan of action
    • Marketing - did not want to focus on the rising costs of CPC advertising
    • Paid website listings across city visitor & Infoserve throughout London for maximum exposure cost ~ £10K
    • Search engine optimisation to rank for keywords related to dentistry and “south london” and postcode “se1” emphasising invisalign cost over last 9 months - £3K+
  • 15. The results
    • New patients booking for cosmetic treatment through the website:
    • 110+ / month compared to a previous 3-4 / month
    • Opening up an additional surgery Looking for associate
    • New practice in Docklands / Canary Wharf
    • Advertising on London underground & Metro Newspaper
  • 16. Dental Suite
    • Managed by a professional PR Company
    • Good website & Branding
    • 2K / month PR company fee
    • 3K / month Google adwords
    • 2K / month newspaper / magazine adverts
    • No natural SEO not indexed by google
    • In last 12 months maximum of 8 new private patients in any one month.
  • 17. Plan of action
    • THEFRESH took over from PR company 8 weeks ago
    • SEO the website
    • Set up new targeted dental Google Adwords campaign
    • Cancel newspaper & magazine advertising & negotiate a new deal
    • Introduce invisible braces and facial rejuvenation to the clinic
  • 18. The Results
    • First page Google for search term “dentist in Leicester” and any other dental keyword with Leicester
    • Reduced Google adwords bill from 3K/month to £800 without a fall in exposure on Google
    • In March07 36 new private patients booked in for treatment (previous maximum was 8!)
  • 19. Kissdental
    • Make a move from Mixed NHS/private to private
    • Marketing - non existent attracting 1-2 new private patients a month through conversion of NHS and word of mouth
    • A creative name that stands out from the crowd
    • A logo Branding, stationary & website
    • To become leading cosmetic boutique in Manchester
    • Push CEREC as a USP
    • Launch Marketing budget 35K
  • 20. The plan of action
    • The Name “kissdental”
    • Branding, Stationary & Website
    • Put Kissdental on the map
    • Google Adwords campaigns & SEO
    • Manchester papers/magazines
    • Full page adverts / press releases & articles
  • 21. The Results
    • Dramatic growth in months 1-6
    • New private patient bookings - 40 patients a month in first 3 months
    • March07 record of 86 new private patients
    Latest campaigns :
    • Wedding fairs through Kissweddings (www.kissweddingsuk.com)
    • Key103 feel good look great exclusive health show at Lowry hotel
    • Galaxy 102 breakfast show with Wes & Chelsea
    • Key 103 radio station - street team Manchester city
  • 22. What next?
    • Growing the practice & Increasing brand awareness
    • Marketing Kailesh as UKs leading CEREC trainer
    • Manchester city centre Kissdental
    • Franchising Kissdental brand nationally
  • 23. Our Clients
    • Kissdental- Manchester Dr Kailesh Solanki
    • Dentistry442- Rochdale Dr Sharon Walsh
    • ABC dentistry - Birmingham Dr Jag Shergill
    • Dental Suite Leicester Dr Kalpesh Bohara
    • The Cosmetic Dental Clinic - Newcastle Dr Andy Stafford
    • Castle dental - Wirral - Dr Pete Flemming
    • Dental Perfection - Coventry Dr Ravi Talati
    • Image dental Coventry Dr Amit Mohindra
    • LS1 dental Leeds Dr Arminder Hare
    • City Dental Leeds Dr Sundeep Gakhal
    • Forma86 Harley Street London Dr Raj Kumar
    • London Bridge Dental practice Dr Mike Akere
    • Cadis - Blackpool Dr Tameer Alaredy
    • Oradent - London Dr Michael Szass
    • OrthoclinicUK - Herts Dr Kiarash Bannai
    • Smile Clinic London Dr Firas Daoudi
    • W1 dental London Dr Yarron Miller
    • Art Dentistry London Dr Farydon Mirzai
    • Visage facial aesthetics - London - Dr Virul Shah
    • London Bridge dental Practice - Dr Mike Akere
    • Orthodonticclinic surrey Dr Koye Ogunro
    • The Mulberry - Surrey Dr Riten Patel
    • S3 Dental Surrey/Kent/Sussex Dr Safeer Butt
    • Croydon dental practice - Dr Christine Walker
    • Bath Street dental Practice - Glasgow Dr Rita Ahmad
  • 24. Contact www.thefreshuk.com t 07900 958 540 e prav@thefreshuk.com