Thursday, July 19, 2007Sponsored by MicroDental8:30 – 10 am – Sheraton IV/V – Level 4Practice Management Panel: Dr. William G. Dickerson, Dr. Matt Bynum, Dr. JoeBlaes, Dr. Charles Blair, Dr. Roger Levin, Dr. Paul SlettenModerator: Dr. Heidi DickersonTitle: Getting your practice to the next level-Debating the optionsThe IACA is excited to kick off this year’s conference in Chicago with an open dialoguebetween the leading experts in Practice Management today. The panel will be moderatedby the “Oprah of Dentistry”, Dr. Heidi Dickerson. This is your chance to directly askquestions of the very distinguished panelists. This program is certain to be filled withmany words of wisdom and pearls that you can take back directly to your practice.10 – 10:30 am: Morning Break – River Exhibition Hall – Level 110:30 am – NoonDean W. Lodding, DDS – Sheraton I – Level 4Title: Why you do what you do in dentistry? 1. Learn the true meaning of personal success 2. Help define your purpose in life and dentistry 3. Develop a plan to move you towards where your personal compass directs youWhy do you do what you do everyday? Life and your time spent in the dental office istoo short and precious to waste. The path that you take in life needs to be your path andyour path alone. Discover ways to give your life and work true meaning beyond externalrewards or monetary gain. Find how you can truly begin to have your life click on allcylinders.Sherry Blair, CDA, LVI Team Director - Sheraton II – Level 4Title: “Kids Now A Day” – Generational Communicator 1. Introduction – The case for generational communication 2. Getting Oriented – Understanding Drivers of Each Generation 3. The Approach – ImplementationA guide for creating rapport, developing trust, and establishing long-term relationshipswith patients of four different generations. When was the last time you did a treatmentpresentation and sat across the desk from yourself? You may find yourself trying to
communicate with someone who is nothing like you. Even though you might be familiarwith the DISC communication system, we must now take into consideration the fourdistinct generations that are now in the workforce. Learn the common drivers of eachgeneration – how did they reach this point, what are they looking for, how should youinteract with them and how do they make a decision.Leo Malin, DDS – Sheraton III – Level 4Title: 21st Century Implant Dentistry – How Simple it Has Become!Implant dentistry is changing quickly. The diagnostic, surgical and restorative protocolsare dramatically different now than they were just a few years ago. Advances intechnology have dramatically changed how we manage and treat implant patients. In thispresentation we will discuss how these technologies have given us total surgical andrestorative control of our implant cases. The time has come for every dentist to beinvolved in implant dentistry in their practice. It certainly would benefit our patients.This presentation will show you how to quickly and easily become involved in implantdentistry and succeed at a very high-level.Jay W. Gerber DDS, FICCMO – Michigan A/B – Level 2Title: Neuromuscular Functional Orthodontics 1. To discover orthodontic stabilization through neuromuscular occlusion 2. To see how braces and orthotics are employed to meet this end 3. To see esthetic outcomes using combination treatments or orthodontics and prosthodontics.Workshop #1 – Aurum Ceramic Dental Laboratories – Superior A/B – Level 2Title: Interactive Case PreparationSpeakers: Dr. Mike Miyasaki, Mr. Ulf Broda, & Ms. Trish JonesDentists and Team will be exposed to numerous cases at hands-on stations where theywill review them and evaluate them by questionnaire format. Items to be assessed includeimpressions, models, prep design, prescriptions, shade communication, and more.Participants will be given a flow chart for use in diagnostic preparation of cases.Presentation includes an overview and review of all the cases presented.Noon – 1:30 pm: Lunch – River Exhibition Hall – Level 11:30 – 3 pmRoger P Levin, DDS – Sheraton 1 – Level 4CEO, Levin Group Inc.Title: Maximize Your Cosmetic Profit and Patient Referrals 1. Focus on case presentation strategies that result in more patients saying “yes” to cosmetic treatment.
2. Learn how to generate more cosmetic referrals from current patients 3. Overcome the “need based” mindset and decrease your dependence on dental insurance.This presentation will focus on how practiced can achieve their cosmetic and electivepotential. Dr. Levin will discuss cosmetic dentistry’s increasing popularity withconsumers and its future impact on practice profitability. He will examine effectivestrategies for promoting comprehensive dentistry, providing superior customer serviceand presenting cosmetic treatment. Patient referrals are a key element in successfulcosmetic practices. Dr. Levin will highlight various internal marketing strategies andpatient referral techniques that can lead to an influx of new cosmetic patients. Thisinformation taken directly from Levin Group’s newly developed and recently launchedCosmetic and Elective Management and Marketing Program, Dr. Levin will showattendees how to achieve increased cosmetic production and greater practice profitability.Gregory M. Lutke, DDS – Sheraton II – Level 4Title: The Digital Patient Consultation” The Advanced Course for EstheticProfessionals 1. Advanced Digital Photography, a simple system for “Better than Film Quality,” every time. 2. Advanced Adobe Photoshop CS3 for esthetic and restorative dentists (& Cosmetic Imaging). 3. Master the RAW file format workflow, the easiest and best image quality. (& AACD Accreditation)Communicating with digital technology has transformed how dental professionalsinteract with their audience-either patients or other dentists. Everything is better, evenspectacular! Presentations with stunning digital photography, combined with HighDefinition Digital Video (HDV), and vibrant background audio (MP3) that inform,educate, and communicate like nothing before. The future is here – today.Digital Photography Better than film – absolutely! Learn the only technique in capturingdigital dental macro images that insures perfect exposure, full tonal range, perfect colorand a huge depth of field – the 5 Dimensions of image quality. The digital histogram isthe tool and is the single most important principle in digital photography. Even the mostardent film advocates will see modern digital images as superior. These advanced skillsare directed to individuals seeking to add visual excellence to either their patientconsultations or dental speaking programs. You will simply create a superior vehicle topresent your clinical expertise.Dr. Lou Graham – Erie – Level 2Title: TBD
Dr. David Miller – Mayfair – Level 2Title: "Orofacial Pain: When it’s not the TMJ 1. Orofacial Pain Overview 2. TMD Mimics 3. Neuorpathic PainBasic orofacial pain problems commonly seen in general practice or that are TMJ mimicswill be discussed along with guidelines to differential diagnosis.Ashley C. Johnson III, JD – Sheraton III – Level 4Title: Diagnosing, Treatment Planning and Case Presentation for the Doctor andthe TEAMThis course is designed to increase skills needed to help the doctor and team to do a greatjob of diagnosing dental signs and understanding the causes of them on a level that willallow them to better explain and present them to your patients. You will see how to usemodels and power point presentations to raise your dental IQ, practice your casepresentations and generate a much higher case acceptance. This is a must for the doctor,the hygienist, the assistants and the administrative team. Plus it is going to be a lot ofFUN!Workshop #2 – Bien Air – Presented by Dr. Joe Blaes – Ontario – Level 2Title: "Preparation Dynamics with Electric Handpieces"3 – 3:30 pm – Afternoon Break – River Exhibition Hall – Level 13:30 – 5:00 pmDr. Charles Blair – Sheraton I – Level 4Title: Focus on Profitability for the Efficient PracticeAre you working ‘in’ your practice rather than ‘on’ it? Learn to see the ‘big picture’,analyze the business side of your practice, and take solid steps toward increaseprofitability.Hear strategies, tips and ‘pearls’ on: • fee profiling • procedure mix enhancement • financing options • scheduling • hygiene department strategiesAlso hear insight into how to: • move from ‘cost-based’ to ‘revenue-savvy’ • diminish broken appointments – a practice’s “economic killer” • ensure a productive and profitable future for your practice
Dr. Paul Sletten – Sheraton II – Level 4Title: The Business of Dentistry – Designing Your Future • How to deal effectively with change • Looking at the lifecycle of your practice • Taking stock: Life path? Practice path? • Personal clarification and vision • Understanding the link between personal growth and practice growth • Creating personal growth and development strategies for yourself and your team • Learning to set goals and take action with timetables for creating something new and exciting • Learning to build the kind of great team that is composed of high achieving, self- managing people who want to be part of something greatNorman Thomas BDS; MB.BSc; PhD FRCD Director of Neuromuscular ResearchLVIADS – Sheraton III – Level 4Title: Differential Diagnosis of TMDThe etiology of TMD is multifaceted. Known as the Great Impostor a differentialdiagnosis is mandatory founded on complaint, past history, clinical examination anddocumented records. This paper will serve to demonstrate the interaction between localgeneral and systemic factors which if unaccounted for will lead to unwanted sequela.Wendy Hughes/Peggy Blackburn – Michigan A/B – Level 2Title: Modern Hygiene: Where do we go from here? 1. Expanding the role of dental hygiene 2. Transitional steps to become an expanded role hygienist 3. Key steps for successful implementationThis course will explore the possibilities and opportunities of the expanded role of dentalhygiene. Transitional steps will be presented to utilize and emphasize the role of today’shygienist in the comprehensive aesthetic practice.Rose Nierman - Ontario – Level 2Title: “Successful Medical Insurance for Neuromuscular Dentistry” – CrossCoding from Dental to Medical and Physician Referral Communications”This course is designed to introduce dentists and dental teams to understanding theprocess of billing medical insurance for neuromuscular dentistry.The course will address other areas of dentistry where medical codes are needed forproper compensation.
Proper documentation of medical necessity for submitting insurance claims will beexplained as well as various software programs that are available to assist dental officesin easy record keeping, report writing and dental to medical cross coding. As dentistrybecomes more complex and patients present with complicated conditions, dentistry andmedicine frequently combine for successful outcomes. Learn how your office can bereimbursed for medically coded treatments and generate reports and letters.At the conclusion of this course participants should be able to:1. Recognize medical procedures that are applicable in dental treatment2. Identify which treatment should be billed through medical insurance3. Understand how medical insurance is coded.4. Explain medical insurance documentation and how it varies from dental insurance5. Distinguish differences in dental billing software and medical billing software.6. Recognize the importance of personalized narratives and reports in communicatingwith physicians and the patients other health providers.Workshop # 3 – Presented by MicroDental – Superior A/B – Level 2Speaker: Dr. Jay Jensen DDSTitle: “You Can’t Do Veneers…Until Your Patients Say YES!’” How do I get my patients to say “Yes”? - Image & Service - Team & Consultations - Marketing - Create a Buying Environment - Attitude, Energy, & Enthusiasm - Skills, Tools, & Knowledge Shifting Your Paradigm - Getting out of your comfort zone! Evolving Your Practice - The first steps - Eliminating Insurance Influence Step It Up! - Step up your dentistry - Step up your laboratory Hands-On Portion -Golden Proportion -Why It Is Important -Diagnostic Wax-Ups -What You Must Do to Achieve It -Tissue Re-contouring (zeniths & pontics) -Conservative Veneer Preparation Design
-When & Why -Margins -Interproximal Elbows -Lingual Wraps -Aggressive Veneer Preparation Design -When & Why -Margins -Slice Preparations -Positive Seats -Achieving Optimal Aesthetics *Attendees will prepare 4 teeth on the models conservatively (#9-12) & 4 teeth aggressively (#4-8). (see Dr. Jensen’s Master Preparation Model) Make a Life, Not Just a Living My Advice5 – 6: 30 pm: Reception – River Exhibition Hall – Level 1Friday, July 20, 2007Sponsored by William Dental Laboratory8:30 – 10 amOcclusion Panel – Dr. Norm Thomas, Dr. Jay Gerber, Dr. Robert Jankelson, Dr.Michael Miyasaki, Dr. Sam Kherani, Dr. Randy Bryson – Sheraton IV/V – Level 4Moderator: Dr.William G. DickersonTitle: Occlusion Panel: Incorporating Occlusion into your PracticeDo I need to worry about occlusion when treating my patients? What impact doesocclusion have on the longevity and stability of my restorations? How big of a role doesocclusion have on the success of my practice? How can I incorporate occlusionprofitably into my practice? These are a few of the questions you may be askingyourself, and now you will have the chance to get the answers from some of the leadingexperts in the field of occlusion. This open panel, moderated by Dr. Bill Dickerson willbe a lively exchange from an eclectic mix of both practitioners and teachers in the field ofocclusion.10 – 10:30 am: Morning Break - River Exhibition Hall – Level 110:30 – NoonMitch Condit – Sheraton I – Level 4Title: "Techniques & Materials to Make Inlays/Onlays Predictable & Profitable"Esthetic inlays and onlays should be a part of every restorative practice. The success andpatient satisfaction of these restorations can make them the most profitable procedure of a
restorative practice. Unfortunately, few dentists take advantage of this opportunity due toa lack of knowledge. We will discuss some of the techniques and materials thatovercome this and how to make them predictable and profitable.Heidi Dickerson, DDS, LVIM/Anne-Maree Cole, BDSc, LVIM – Sheraton II – Level4Title: A CATAGORY OF ONE...Being in the profession of dentistry you are not alone...there are ------ thousands ofdentists in North America alone...learn how you can differentiate your practice to becomea true Category of One...Omer K. Reed, DDS – Superior A/B – Level 2Title: The New Economics in Dentistry • “A check-up from the neck up to get rid of your stinkin’ thinkin’” (Ziggie Zigler) • Five paradigm shifts that have gone unnoticed • The power of impossible thinking • How acceptance success is accelerated • The 100% acceptance sequence • Why LVI will survive.William M. Wade/Mike Milne – Sheraton III – Level 4Title: Exceptional Communication for Exceptional Results 1. Tooth Morphology 2. How it relates to esthetics and the Neuromuscular Bite 3. Develop a dialogue to precisely communicate what you wantDiscuss the morphology of teeth and how it relates to the prep design and theneuromuscular bite. Explore how dentists and technicians view teeth differently.Develop a dialogue to precisely communicate what the dentist and technician both needfor exceptional neuromuscular and esthetic results.Dr. Joe Carrick DDS – Michigan A/B – Level 2Title: ERA Implant ?This course is designed to give the participants the knowledge and confidence to placeERA implants that will support an overdenture. 1. Treatment planning and sequencing 2. Fees and time considerations 3. Marketing
4. Placing ERA implants 5. Retro-fitting dentures 6. Determining appropriate angle correction 7. Placing angle correction 8. Pick-up technique for male ERA abutmentVirtual Implant software utilizing CT scans utilizing THE ERA ImplantWorkshop # 4 – Presented by Page 1 Solutions – Mayfair – Level 2Speaker – Bill FukuiTitle: Marketing and Selling Dental Services on the WebA hands-on workshop to change the way you look at Web Marketing and improveyour website design, search engine optimization results, pay-per-click advertising return,and follow-up protocols to convert more web-based leads into consultations.We will actually go online to evaluate websites, see how search engines work, how to getbetter results on Google, Yahoo, MSN, etc., and evaluate actual dental practice follow-upprotocols. It will be the most informative 90 minutes of Web Marketing strategies, foreven the most seasoned online marketer.Workshop #5 – Presented by Sullivan Schein – Erie – Level 2Title: TBDNoon – 1:30 pm: Lunch - River Exhibition Hall – Level 11:30 – 3 pmDr. Chris Pescatore – Sheraton I – Level 4Title: CEREC 3D – RevealedThis lecture is designed to help clinicians understand the benefits of the in-officeCAD/CAM system, CEREC 3D. Discussed will be the methodology of the software andhow to use it effectively in your practice. In addition, the various ways to use thesoftware for effective quadrant restorations, single visit restorations, milling effciency,and controlling the occlusal scheme. Aesthetics will also be covered with regard tosingle-step and multiple-step staining and glazing techniques. If you think you knowabout CEREC 3D, think again!1. Intro to 3D technology2. Understanding 3D in dentistry3. Virtual/Optical impression taking4. Exploring the software - the single restoration5. Quadrant restorations6. Aesthetics and CEREC 3D
Thomas J. Machnowski, DDS – Sheraton II – Level 4Title: It’s Not a Level Playing Field 1. Brief history of dental insurance, the corporate culture of the dental insurance industry, the business of dentistry vs. the business of dental insurance. 2. Professionalism- why are we different from the dental insurance industry? Who are we, what do we do and for whom do we do it. 3. Methods of combating insurance intrusions in the doctor/ patient relationship.This course will examine the uneven relationship between the business of dentistry andthe business of dental insurance. Why are we in this dilemma? Who are these executivesthat are setting the standards for our patients dental care? For what does the dentalinsurance industry stand?The course will then examine what it means to be a professional man or woman. Who arewe, what do we do, and for whom do we do it. How do we carry ourselves? What imageor reputation are we presenting to the public?Finally, the course will investigate some methods of minimizing insurance intrusions inyour practice. The course will make some suggestions on how to make your practicedifferent from others within your community and how to maintain a mind frame outsidethe dental insurance paradigm.D. Gary Wolford DDS – Sheraton III – Level 4Title: Neuromuscular Oral Surgery-Conservative or Surgical Therapy 1. Conservative Therapy 2. Surgical Therapy 3. Combination TherapyA review of clinical conditions that can be successfully treated with conservativeneuromuscular dentistry alone, surgical therapy alone, or a combination of conservativeand surgical therapy.Mr. Richard “Dick” Greenan – Michigan A/B – Level 2Title: “Dental Radiology and its influence on neuromuscular occlusion” 1. How to correlate your X-ray function with your clinical, EMG’s, jaw tracking 2. How to time-date muscle dysfunction by its effect on osseous changes 3. How to interpret CT’s and MRI’s for false positives and false negativesMr. Greenan will demonstrate what to look for on every X-ray and how to obtainoptimum results through proper patient positioning, machine settings and darkroomtechniques. You’ll receive step-by-step guidelines for quality Panoramics,Cephalometrics, Tomographic and Implant procedures. Emphasis will be placed on bothtechnique and radiographic interpretation, including a Radiographic protocol for
diagnosis of Upper Airway Obstructions. The pros and cons of Digital Radiography inaddition to 3D CT Imaging will also be discussed.Workshop # 6 – Presented by THE Design – Lou Niemeyer-Senior Office PlanningConsultant – Erie – Level 2Title: FEAR is Not Doing a New Office, FEAR is Doing it Wrong.Lou presents a valuable course in new office design. Lou shows you how to avoidpitfalls and costly mistakes, whether you are building a new office or renovation existingspace. She describes in detail optimal functional and ergonomics for an office, includingzoning and floor plan design. She will discuss operatory and equipment layout and willalso review the importance of image. Much of the course is supported visually by slideshows. With over 20 years of experience, Lou can save you thousands of dollars on yourinvestment. 1. The introduction covers facts about dentistry and patients’ perceptions, reveals the importance of the doctor’s vision and how it is reflected in a new office, features slides comparing good and bad first impressions, visually supporting how the right office can affect case acceptance. 2. Office function is covered in detail, including diagrams of proper zoning, zoning violations and basic floor plan designs. Ergonomics is presented showing layout problems and solutions, dimensions and equipment positioning for a functional operatory. The importance of image is shown in detail. 3. Finally, survey results are shared, revealing how design relates to increased productivity, new patients and ability to cover debt.1:30-3:00Dr. Bill Dorfman – Sheraton IV – Level 4Title: EXTREME Challenges in Dentistry Part IAs an inventor and educator who was the featured dentist on ABCs hit show ExtremeMakeover Dr. Bill Dorfman has always pushed the envelope. In this course Dr. Bill willdemonstrate some of the hottest new procedures in dentistry and show you proventechniques to acquire and retain quality new patients1. Photography Tips2. How to treat a GUMMY SMILE with lip repositioning3. The Science behind periodontal disease a new treatment that removes the guess work4. Whitening Updates5. A new partial denture for patients who cant wear partial dentures6. A new technique for the most aesthetic porcelain implant crownsWorkshop # 7 – Presented by Hoya ConBio – Mayfair – Level 2Speaker – Dr. Peter PangTitle: The Facts of Laser Dentistry
There are many different types of lasers and everyone seems to have a different opinion.It can be confusing to decide if lasers are right for your practice, and if so which one? DrPeter Pang, LVI Global Course Instructor on Laser Certification will outline thedifferences in types of laser wavelengths and the pros & cons of each. But the bulk of thepresentation will be clinical case reviews outlining the benefits a laser can provide ifutilized on the case. Come see how a laser is different than your scalpel, electrosurge,and handpiece and how your practice and your patients will benefit! Presentation outlineis follows: • Confused by different wavelengths & claims? Get the laser “Cliff Notes” & facts on different wavelenthgs and how they work. • How is a laser different than your traditional equipment? What can you do with a laser that is unique? • Clinical Case Overviews – video, before & after and how to utilize a laser to get the results shown; o Cosmetic Gingival Contouring o Closed Flap Osseous Contouring when Biological Width is invaded – both on cosmetic anterior cases and crown & bridge o Frenums and the affect they have on your Gingival Contour o Is restorative Dentistry with these lasers a myth? o A list of 5 minute surgeries with just topical. • Perio Packet therapy. How it works and what are the clinical results we are getting? • How can a laser make you money, not cost you money?3 – 3:30 pm – Afternoon Break – River Exhibition Hall – Level 13:30 – 5 pmJoseph M. Barton, DMD, LVIM – Sheraton I – Level 4Title – Management of TMP Pain PatientsTo teach the principles of managing patients with TMD symptoms related to occlusiondisharmony. To determine goals of patient treatment and optimum treatment planning.Objectives: How to manage a patient with TMD symptoms through the entire process ofevaluation, diagnosis, bite management, postural management, and restoration. • Complete Exam Intraoral/Extra oral • Medical History • TMD symptoms diagnosis and treatment planning • Neuromuscular evaluation using K7 • Radiographic evaluation and interpretation
• Pathology of Pain • Anatomy • Bite management • Pain management • Laboratory Communication • Record keeping and documentation • Coordinated disciplines o Chiropractic (AO,NUCA) o Neuromuscular Massage Therapy o Holistic/Alternative Medicine o Nutrition o Acupuncture o Orthodontics o Radiology o SurgicalRonald D. Jackson DDS, FAGD, FAACD – Sheraton II – Level 4Title: Conservative Restoration of Missing Incisors: A Non-Implant ApproachWhen congenitally missing laterals are diagnosed in young people, coordinatedinterdisciplinary care with orthodontists is imperative for general dentists to maximizeesthetic restorative outcomes. Also, it is necessary in such situations to strongly considerthe most conservative approach for patients in their teen years both from a growth anddevelopment standpoint and life expectancy perspective. Likewise, there are clinicalsituations in adult patients where implants may not be the least invasive or predictablyesthetic approach for replacing missing incisors.In this session, Dr. Jackson will show a conservative, durable and esthetic technique forreplacing missing incisors when implants are contraindicated or not desired by thepatient. 1. To understand those clinical situations where implants may not be the best method for replacing missing incisors. 2. To appreciate the need for an interdisciplinary approach when replacing congenitally missing lateral incisors in young people. 3. To be able to conservatively and predictably replace missing laterals using bonded fiber reinforced indirect composite.Jack D. King, DDS – Sheraton III – Level 4Title: Practice Matters: Finding Joy and Meaning in Dentistry1. Meaning and Purpose in relation to the practice of dentistry2. Discuss the factors that must be appropriately managed: money, time and relationships
3. Discuss practical ways to manage these three things in an effort to create a dentalpractice environment that is consistent with your deeply held valuesMany of our daily practice problems arise from our lack of management systems formoney, time and relationships. This presentation will discuss why that is true and we willexplore effective strategies to create management systems that are in alignment with ourdeeply held value systems. When we are successful in doing this we find authenticmeaning and joy in the practice of dentistry.Bob Weiss – President/Founder Alyn Weiss & Associates, Inc. – Michigan A/B –Level 2Title: How to obtain local coverage cosmetic success storiesLearn how to identify local media writers – print, TV, radio and online – and pitch themto write and broadcast stories about your practice and most successful cases. We’ll coverhow the media is organized, how and when to pitch your story ideas, what the media ismost interested in, and how to prepare for media interviews.Workshop # 8 – Presented by Myotronics – Mayfair – Level 2Title: K7 and J5 for DummiesA simplistic approach on how to integrate the J5 Myomonitor TENS and the K7 EvaluationSystem into your practice and increase case confidence, profitability and overall success.See how two dentists in different practices have had extraordinary success in utilizing the J5 andK7. In this workshop Dr. Chong Lee and Dr. Hamada Makarita will walk you through clear andsimple interpretations of K7 scans and demonstrate how powerful the K7 can be in your practice.Videos of actual patients the presenters have treated will be shown. A live J5 TENS bitedemonstration will take place. The presenters will share their unique experiences starting fromwhen they took the J5 and K7 out of the box to now utilizing the instrumentation every week withgreat success. How do you get started? How do you educate patients from the first time they walkthrough the door so they say yes to NM treatment? There will be an opportunity for Q & A at theend of the presentation.If you are new to NMD or consider yourself an intermediate but and want to jump start yourexperience with the J5 and K7 you will greatly benefit from this workshop!Note: J5 and K7 ownership not required.Dr. Bill Dorfman – Sheraton IV – Level 4Title: EXTREME Challenges in Dentistry: Part 2As an inventor and educator who was the featured dentist on ABCs hit show ExtremeMakeover Dr. Bill Dorfman has always pushed the envelope. In this course Dr. Bill willdemonstrate some of the hottest new procedures in dentistry and show you proventechniques to acquire and retain quality new patients1. Smile Design2. Prepless Veneers
3. Direct Mail4. The Wellness Hour TV advertising you can afford5. Internet success6. Patient Newsletters7. Working with a publicist- the next level5 – 6: 30 pm: Reception - River Exhibition Hall - Level 1Saturday, July 21, 2007Sponsored by Aurum Ceramics8:30 – 10 amMatt Bynum DDS – Sheraton IV/V – Level 4Title: Hustle and Flow: Where are YOU at?Course Outline: 1. To identify areas of progression and rest in professional and personal life. 2. To identify professional and personal goals and provide strategy to attain them. 3. To excite and invigorate the attendees through motivational and inspirational messaging.Course Description:Motivation comes from an external source, while inspiration comes from within. Thismorning session will serve to “fire up” all in attendance, as only Matt Bynum can.Experience high energy enthusiasm, deep soul searching introspection and everything inbetween as this seminar serves to bring your success and destiny to the forefront. In yourpersonal and professional life, you have only two real choices in their evolution: Hustleand Flow. Determining where you perform both may determine why you have or havenot achieved all you have told yourself you wanted. Wouldn’t NOW be a great time tofind out?!10 – 10:30 am – Morning Break – River Exhibition Hall – Level 110:30 – NoonDr. Michael Silveman – Sheraton I – Level 4Title: TBDDr. Nate Booth - Sheraton II – Level 4Title: Tiger Traits - 9 Success Secrets All Dental Professionals Can Learn fromTiger WoodsTiger Woods earns over $100 million a year from prize money, appearance fees andproduct endorsements and is well on his way to becoming the greatest golfer ever. Thereare nine lessons we all can learn from Tiger.
#1 – Identify and Develop Natural Talents.#2 – Create a Compelling Dream.#3 – Select Teachers, Heroes and Teammates Who Guide, Inspire and Support.#4 – Be Confident.#5 – Manufacture Magnificent Mental Models.#6 – Let Actions Do the Talking.#7 – Constantly Improve in Good Times and Bad.#8 – Be Likeable.#9 – Be Grateful. Give Back.Tiger Traits is an inspirational and practical program that will enable your practice, yourteam and you to be successful on all levels – just like Tiger Woods.Michael Miyasaki DDS, LVIM - Sheraton III – Level 4Title: LVI Update – Past, Present and Future Materials and TechniquesWhat’s new at LVI? In this presentation Dr. Miyasaki will provide an update on thetechniques, materials and courses used and given at LVI. It’s going to be fun. Our LVIalumni are always asking for an LVI Update and that’s what this presentation is designedto provide. At LVI we embrace change...if it was done one way last year and we find abetter way or better material we change. For non-LVI alumni they will see a Materialand Techniques lecture and pick up many helpful tips. In this presentation we willreview the past, present and future of LVI’s techniques and materials, why we’ve madethe changes, and how to do and use the latest and greatest LVI is now offering. Teamand doctors should attend.Kent Johnson, DDS – Michigan A/B – Level 2Title: Creating YOUR Ideal PracticeDr. Johnson relocated from a busy practice in Southern California to establish a practiceof his dreams in Park City, Utah. He works 2 or 3 days a week providing only the typesof dentistry that he wants to do. It is a very love overhead, high net practice. He willdiscuss the differences between the two practices, including philosophy, marketing, typesof treatment, finances and lifestyle.Course Outline: 1. Practice Philosophy 2. Comparison of the two practices a. Facilities b. Staffing c. Finances d. Types of treatment e. Patient management 3. The real costs of each type of practice
Dr. Ronald Downs – Plastic Surgeon – Erie – Level 2Title: TBDWorkshop # 9 – Presented by Zimmer – Mayfair – Level 2Speaker: Dr. Frank Lamar Jr.Title: Considerations for Aesthetic Anterior Implant PlacementDr. Lamar will explain how to determine prosthetic design, based on smile line and hardand soft tissue limitations. He will also discuss surgical and prosthetic considerations,prosthetic sequencing, and immediate provisionalization for maintenance of theinterdentally papilla.Noon – 1:30pm: Lunch - River Exhibition Hall – Level 11:30 – 3 pmBrad Durham DMD, LVIM/ Ashley C. Johnson III, JD – Sheraton I – Level 4Title: Transforming your dental practice: Creating your lifestyle, workstyle andpractice style 1. Transformation strategies 2. The role of “team” 3. New patient managementAll dentists have different requirements for income. The time they are able to devote topractice, as well as their favorite procedures they enjoy providing. Outside the influencessuch as dental insurance, ever increasing expenses and staffing issues, seem to beremoving the “concept of choice” away from the dentist. This seminar will explainsimple strategies to allow the dentist to not only take control of his practice, but toactually “transform” his present situation in the “ideal dental practice.”Arthur “Kit” Weathers, DDS – Sheraton III – Level 4Title: "Eliminating the Stress of Unplanned Referrals, and Choosing BetweenEndodontics and Implants"This seminar will help the general practitioner answer critical questions concerningendodontics vs. implants.Which cases do I treat and which cases do I refer, and are implants replacing root canals?This presentation will help you identify the 20% of cases that cause 80% of yourproblems, before you start something you cannot finish. Not only are unplannedreferrals very stressful, they often cause patients to question your judgment.Finally, a systemized approach for determining the What, When, Where, Why and Whowhen it comes to treating emergency patients?
Remove the stress before removing the pulp or removing the tooth.Shervin Erfani, DMD – Superior A/B – Level 2Title: Comprehensive Treatment Planning for High End Dental Practice 1. Discussion of the importance of treatment planning 2. Going over the 12 step approach of treatment planning 3. Discussion of the stepsThis is a course for all dentists who perform comprehensive examinations and performmultidisciplinary procedures. An LVI type of practice would be naked without suchinformation. We will walk through the step by step approach of this 12 step treatmentplanning process. This course will educate you to be able to treatment plan your casesmore carefully and thoroughly. Also, this system will enable you to discuss the pros,cons, risk factors as well as alternatives to the existing conditions. This is an overview ofa comprehensive course on treatment planning.Arthur (Tony) Tomaro DDS – Michigan A/B – Level 2Title: Managing the Complex Aesthetic Case: Part IPart I of the two part series will discuss the diagnosis and preparation of the complexaesthetic case. Topics to be discussed are: Collection of the necessary laboratory records- 1. Diagnostic models with HIP 2. Symmetry Bite 3. Photography Discussion of the preparation consideration in the following- 1. Diastema Closure 2. Tetracycline Discoloration 3. Ovate Pontic 4. Instant Ridge Augmentation 5. Fabrication of Posts and Cores 6. Block out of Metal Posts 7. Interdental Space Closure After Periodontal Stabilization 8. Developing the Functional and Aesthetic Plane of OcclusionWorkshop # 10 – Presented by Las Vegas Esthetics – Sheraton II – Level 4Speaker: Dr. Mark Tadrissi, DDSTitle: Managing Your Cosmetic CasesDr. Mark Tadrissi, DDS and Las Vegas Esthetics, Inc. will discuss managing youresthetic and full mouth cases. They will talk about what steps are necessary to take fromthe moment your patients accept treatment to the final seat appointment.
The topics for this workshop will include: Impression taking, “ the importance of anaccurate impression”, photos, lab communication, ingot selection, filling out the lab slip,prep design and smile design, managing dark teeth, patient expectations and how to makethe entire process predictable!Workshop # 11 – Presented by Ivoclar – Mayfair – Level 2Speaker: TBDTitle: TBD3 – 3:30 pm: Afternoon Break - River Exhibition Hall – Level 13:30 – 5 pmJeanne M. Godett RDAEF/RDHEF – Sheraton I – Level 4Title: Re-Inventing “The Three R’s”Course Outline: 1. Recognizing disease in our Clients. 2. Verbal skills essential for recommending treatment. 3. Implementing the newest technology “Laser Therapy” 4. Rewards of your newfound knowledge.Course Description:In today’s dentistry your clients not only need you, but expect you to be pro-active intheir dental health. This presentation will help you Recognize disease. You will achieveverbal skills essential in Recommending periodontal therapy for your clients. And, withpractice, you will see how effective these skills will be, and a willingness of your clientsto accept their therapy. Now, add the latest technology, “The Laser”! Not only do youhave the ability to recognize & recommend you have the newest in technology toachieve. Your Rewards will be happier and healthier clients as well as a healthierpractice.Dr. Paul St. John – Sheraton II – Level 4Title: Integrative Neurosomatic Therapy as it relates to CraniomandibularOcclusal Dysfunction and TMD Secondary to Lower Limb Length InequalitySyndromeThere are six dimensions in which to look at the body: Rotation, Tilt Flexion(anteversion), Projection, Extension (retroversion), and Obliquity. This presentationwill discuss how distortions in these dimensions create craniofacial asymmetries via theRighting Reflexes and the Lovett Reactor Relationship translating up the body to createdistortions of the cranium, causing TMD and Occlusal Dysfunction. Through years ofresearch and clinical application Paul St. John has developed a system of measuringcraniofacial asymmetries and has devised successful treatment protocols for correctingthose asymmetries. A discussion of treatment strategies will open an opportunity for
stimulating consideration of methods for creating lasting, permanent corrections of TMDand occlusal dysfunctions.David P.G. Keator, Partner, Keator Group, LLC – Michigan A/B – Level 2Title: An Investors Overview of the Market 1. Overview of the Financial Markets 2. Leverage as a tool to Financial Success 3. Planning your money around your lifeDr. Brett Taylor – Sheraton III – Level 4Title: PrimeSpeak – A Different Kind of TalkingThe lecture will look at the way we traditionally gather information and communicatewith patients and demonstrate how this approach may not give the patient a trueappreciation of the severity of their condition. An alternative approach will be discussedPrimeSpeak is a suite of communication techniques and principles whose purpose is tostreamline the new patient examination.Anita Jupp – Superior A/B – Level 2Title: A View from the Outside - What patients really think about your office! • The importance of patient services and “brand marketing” • What makes you different from other dental practices? • Why patients say no to treatment • Miscommunication with patients • What your image says about you • 10 ways to market your practice • Building positive and strong client relationshipsWhat are patients saying about your practice and how do they identify you in thecommunity? It is important to understand your patients and to create awareness about thedentistry that makes them wanting to come back and refer their friends. This programwill focus on your practice “brand” and building a practice-marketing program.Open and professional communication with patients will always help to build asuccessful practice. Are your patients leaving with their questions answered? Wastreatment explained? Were treatment and financial options offered? In order to expel themyth of the dreaded “dental appointment”, everyone on the team needs to focus onoffering superb customer service and assume the role of patient educators. Rememberyour team is your best marketing tool.Workshop # 12 – Presented by Williams Dental Laboratory – Mayfair – Level 2Title: Managing The Complex Aesthetic Case
Bob Clark CDT, LVIM and Dr. Tony Tomaro, will discuss procedures needed to satisfythe high aesthetic demands of today’s patient. We will explain how to clinically select theproper aesthetic materials that meet the physical demands of the case. Learn a simple andpredictable way of determining and developing the proper plane of occlusion. • What the laboratory needs to make each case a success • Consideration in restoring combination cases involving veneers, crowns, and bridges • Learn to recognize the indications and contraindications used in material selection • Verifying the plane of occlusion—HIP • Managing the bite—LVIM protocol5 – 6:30 pm: Reception – Sheraton Ballroom IV & V – Level 4Tips for Dealing w/the Press