Chattanooga’s HealthScope 2000 R Magazine Mission Statement We are committed to the Health and Wellness of our community. As such, HealthScope is committed to presenting this region’s most up-to-date and educational health care information. It is our desire to be the most visible publication in the health and wellness field……... To ensure innovative and unsurpassed standards in the publishing fields…. And to enhance the wellness of our community, we commit ourselves to a diverse array of educational and uplifting features.
Magazine/Print Builds Trust and Confidence with Customers
“ Magazine advertising has been the linchpin for many a successful small business. Remember,
the single most important reason people patronize one business over another is confidence.
Magazine advertisements breed confidence by instilling familiarity and giving credibility. A
properly produced magazine ad, preferably of the full-page variety, gives a small business more
credibility than any other mass-marketing medium.”
Source: Jay Conrad Levinson; Guerilla Marketing, Secrets for Making Big Profits from Your Small Business; third edition.
Why are Magazines The Perfect Choice for Advertising….
Magazine Readers Spend an Average of 45 Minutes Reading Each Issue 1
The Top 25 Magazines Reach More Adults Than the Top 25 TV Shows 2
In a Study Conducted by Erdos and Morgan; Magazines Generated Greater Purchase Intent than Any Other Medium 5
Magazines are Targeted to a Specific Audience
Magazines Talk to Readers About Their Interests
Magazines are the Only Medium that Provide Pictures and Written Words to Communicate
Readers Can Involve Themselves in Each Article
Magazines are There When The Reader is Ready 1
Magazines are Portable and Match Up With a Reader’s Schedule
Sources; 1) MRI, Fall 2002; 2) Nielson, MRI, Fall 2002; 5) Erdos and Morgan
City and Regional Magazines Have Large Impact on Consumers With High Levels of Disposable Income
Have High Level of Awareness and Readership Among “Influentials” and Opinion Leaders
Above Average Income
Make Significant Purchases Such As: Vacations, Remodeling, Jewelry, Investments, etc.
Readers View City and Regional Magazines As Being “Excellent to Very Good”, Due To:
In-depth Coverage of Issues Impacting Their Communities
Complete Coverage of Issues that Influence their Life and Livelihood
Source: 2001 Erdos & Morgan Study of Local Influence and Involvement
HealthScope 2000 R Magazine The Most Recognized and Trusted Health and Wellness Magazine for the Chattanooga Region
19 Years of Continuous Service to Chattanooga
19 Years of Health and Wellness Education
The Only Health and Wellness Magazine for the Chattanooga Region