MARKET OPPORTUNITIES     2007-8 ADVERTISING RATES       ART SPECIFICATIONS2007-8 JOURNAL OF LASER DENTISTRY MEDIA GUIDE
Journal of Laser Dentistry                                                                   OPPORTUNITIES TO             ...
Artwork Requirements:                                                                                      Ads:           ...
A D    P L AC E M E N T                                             A DV E RT I S I N G        C O N T RAC T Summer 2007 (...
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2007-8 JOURNAL OF LASER DENTISTRY MEDIA GUIDE

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2007-8 JOURNAL OF LASER DENTISTRY MEDIA GUIDE

  1. 1. MARKET OPPORTUNITIES 2007-8 ADVERTISING RATES ART SPECIFICATIONS2007-8 JOURNAL OF LASER DENTISTRY MEDIA GUIDE
  2. 2. Journal of Laser Dentistry OPPORTUNITIES TO U N LO C K YO U R M A R K E TMaximize your advertising opportunities and gain a competitive edge by increasingyour visibility among members of the Academy of Laser Dentistry – a select group ofhigh-tech, leading-edge dental laser practitioners. These progressive clinicians, acade-micians and researchers are financially successful and on the forefront of technologicaladvances in dentistry.If you want to introduce your new product or service to leading edge dental profession-als, The Journal of Laser Dentistry is the perfect publication. The Journal of LaserDentistry is published quarterly in full color. Each issue features peer-reviewed clinicalcase studies, research abstracts, scientific articles, laser safety, developmentsin the field of lasers in dentistry as well as articles on practice management. A PEER-REVIEWED AND RESPECTEDcopy of The Journal of Laser Dentistry is mailed to all ALD members and toall dentists requesting information on lasers in dentistry, many of whom are The Journal of Laser Dentistryconsidering the purchase of laser equipment in the near future. is now a totally peer-reviewed journal. The new editor-in-The Market chief John D.B. Featherstone,According to a 2003 and 2005 Dental Products Report survey of GPs, 6% of Msc, PhD, is Professor ofresponding GPs own a laser for soft-tissue use. However, another 5% of Preventive and Restorativerespondents said they plan to purchase one for that purpose in the next 12 Dental Sciences at themonths. The market is expanding as patients seek out dentists who can pro- University of California, San Franciscovide them with a painless and quiet dental experience. Everyone who reads (UCSF) and Director of the Program inThe Journal of Laser Dentistry has an interest in the use of lasers in dentistry. Biomaterials, Biophysical Sciences, and Engineering. His research over the past 32Their Need years has covered several aspects of cariolo- gy (study of tooth decay) including fluorideAccording to a Dental Products Report survey, the five most popular uses mechanisms of action, de- and remineraliza-of soft-tissue lasers are: gingival contouring, excisional/incisional surgery, tion of the teeth, apatite chemistry, salivarytroughing, non-contact procedures, and sulcular debridement. The next dysfunction, caries (tooth decay) prevention,largest category was “other soft-tissue procedures” and frequently men- caries risk assessment, and laser effects ontioned were second-stage implant surgery and gingivectomy. Many dentists dental hard tissues with emphasis on cariesare using it to treat aphthous ulcers. Lasers also are being used endodonti- prevention and early caries removal. He wascally to treat inflamed pulp, and there is widespread use of diode lasers for the year 2000 recipient of the Internationalperiodontal therapy. Association for Dental Research distinguishedIn hard tissue, lasers have many applications ranging from cavity scientist award for research in dental caries,preparation to caries removal to bone grafting. and the T.H. Maiman award for research in laser dentistry from the Academy of LaserThe use of lasers continues to expand as research continues. The Journal Dentistry in 2002. He serves on four editori-of Laser Dentistry is leading the profession in research. Every article, al boards of scientific journals, on the review-whether it is a case study, a research report, or a scientific review, is peer- er panels for others, and reviews several man-reviewed. Submitted articles that fail to pass the peer review process satis- uscripts every month for other journals.factorily are rejected and you will never see them in print in the Journal. We Help You Reach Your Market The Journal of Laser Dentistry is distributed to all 1,200-plus members of the Academy of Laser Dentistry. In addition, selected issues are sent to another 2,000 dentists who request information about the Academy each year. The Journal of Laser Dentistry is distributed by the Academy at the following major dental meetings throughout the year: • American Dental Association • Greater New York • Yankee Dental Congress • Thomas P. Hinman • Academy of General Dentistry • California Dental Association TO ADVERTISE IN THE JOURNAL OF LASER DENTISTRY, CONTACT: Bill Spilman • 320 W. Chestnut St., P.O. Box 399, Oneida, IL 61467 877-878-3260 toll-free • 309-483-6467 phone • 309-483-2371 fax • bill@innovativemediasolutions.com
  3. 3. Artwork Requirements: Ads: 1. Prefer “Press Quality” high resolution PDFs with crop marks and bleeds included. Must have all fonts embedded. File must be saved as CMYK and 2 0 0 7 A DV E RT I S I N G RAT E S * must be exact actual size of ad. 2. Quark Xpress 6.5 or below. Must include all fonts and images used (collect for output). All images must be at least 300DPI, CMYK and must be exact MEMBER RATES actual size of ad. Size 1x 2-3x 4x 3. JPG or TIF files must be at least 300DPI, CMYK and must be exact actual size of ad. Back Cover - Full Color $1365 $1323 $1280 Note: Microsoft Word ads will not be accepted. Inside Front Cover - Full Color 1312 1273 1231 Logos: 1. Illustrator 10 (or below) EPS file with fonts Inside Back Cover - Full Color 1260 1221 1182 converted to outlines. File must be CMYK. 2. PDFs, JPGs or TIFs at 300DPI CMYK Full Page - Full Color 1050 1018 985 Note: Microsoft Word logos will not be accepted. Full Page - B/W 650 618 585 1/2 Page - Full Color 790 770 750 Preferred Placements: 1/2 Page - B/W 390 370 350 Acceptance of outside back cover and inside front or back cover space reservations are based on the follow- Professional Directory $495 annual rate. ing criteria: For ALD Recognized Course Providers only. Non-commissionable. • Corporate Member ads take precedence over non- A great opportunity to promote your company to the laser dentistry industry. member ads. Include your contact information and a 50-word company description. Ads will be • Earlier space reservation dates take precedence over listed alphabetically. Available beginning with Winter 2008 issue (v. 16, n. 1). later reservations. • Premium space will be offered to existing clients first. • Larger ads take precedence over smaller ads. NON-MEMBER RATES Size 1x 2-3x 4x Advertising Policy: Back Cover - Full Color $1638 $1588 $1537 Advertisers and their agencies assume any liability for the content of the advertisements in Academy publica- Inside Front Cover - Full Color 1574 1528 1477 tions, including any claims arising there from. The Inside Back Cover - Full Color 1512 1465 1418 Academy reserves the right to reject any advertisement at its sole discretion for any product or service submit- Full Page - Full Color 1260 1222 1182 ted for publication. For a copy of The Journal of Laser Dentistry Advertising Policy and Standards contact Bill Full Page - B/W 780 742 702 Spilman. 1/2 Page - Full Color 948 924 900 1/2 Page - B/W 468 444 420 Corporate Member Discounts: All corporate members of the Academy of Laser Dentistry receive a discount on ad rates. *Rate per Insertion. Non-members pay a 20% premium. Terms: Pricing is based on submission of electronic M E C H A N I C A L S P E C I F I C AT I O N S files. Additional production charges may apply for lay- out. For established accounts, billing will occur at close date of each issue. All new insertion orders require pre- Size width height payment. Delivery is guaranteed. Cancellations and revisions of insertion orders will not be accepted after Full Page (bleed) 8 5/8" x 11 1/8" the issue’s closing date. General Conditions: All advertising in The Journal of Full Page (no bleed) 7 5/8" x 10 1/8" Laser Dentistry is subject to publisher’s approval and only final publication will constitute such acceptance. 1/2 Page Horizontal 7 5/8" x 5" The advertiser is completely responsible for the content and reproduction quality of the material submitted. 1/2 Page Vertical 3 3/4" x 10" Owners and advertising agencies represent that the advertising being submitted for publication contains no Trim Size - 8 3/8" x 10 7/8" • Live Area - 7 5/8" x 10 1/8" illustrations or text that can result in any claim against For full-bleed, add 1/8" on all four sides the publisher and agree to indemnify The Journal of Laser Dentistry against any damages and related expenses (including attorney’s fees) arising out of such SHIPPING INSTRUCTIONS: publication. Printing Requirements: The Journal of LaserBill Spilman • 320 W. Chestnut St., P.O. Box 399, Oneida, IL 61467 Dentistry is printed on web offset presses. Bleeds 877-878-3260 toll-free • 309-483-6467 phone • 309-483-2371 fax must extend 1/8" past the actual page dimensions. bill@innovativemediasolutions.com
  4. 4. A D P L AC E M E N T A DV E RT I S I N G C O N T RAC T Summer 2007 (v.15, n.3) Ad Space Close - 8/1/07 Company __________________________________________________ Ad Material Due - 8/8/07 Mail Date - 9/4/07 Size ________________________________________________________ Bonus Distribution Frequency __________________________________________________ - Greater New York Color________________________________________________________ Fall 2007 (v.15, n.4) Rate ________________________________________________________ Ad Space Close - 10/30/07 Ad Material Due - 11/7/07 Placement __________________________________________________ Mail Date - 11/30/07 Purchase Order Number ______________________________________ Bonus Distribution - Yankee Dental Congress Contract Authorized by (print) ________________________________ Signature ____________________________________________________ Winter 2008 (v.16, n.1) Date ________________________________________________________ Ad Space Close - 1/29/08 Ad Material Due - 2/7/08 Mail Date - 3/3/08 Bonus Distribution Advertising Contact ______________________________________ - ALD 2008; Thomas P Hinman . Company ____________________________________________________ Spring 2008 (v.16, n.2) Address ____________________________________________________ Ad Space Close - 5/8/08 City/State/Zip ______________________________________________ Ad Material Due - 5/15/08 Mail Date - 6/16/08 Phone ______________________________________________________ Bonus Distribution Fax ________________________________________________________ - AGD Annual Meeting; CDA Fall Scientific Session E-mail ______________________________________________________ Summer 2008 (v.16, n.3) Ad Space Close - 8/1/08 Bill To ______________________________________________________ Ad Material Due - 8/8/08 Mail Date - 9/2/08 Contact ____________________________________________________ Bonus Distribution Company ____________________________________________________ - ADA San Antonio Address ____________________________________________________ Fall 2008 (v.16, n.4) City/State/Zip ______________________________________________ Ad Space Close - 10/30/08 Ad Material Due - 11/7/08 Phone ______________________________________________________ Mail Date - 12/1/08 Fax ________________________________________________________ Bonus Distribution - Yankee Dental Congress E-mail ______________________________________________________ THE JOURNAL OF LASER DENTISTRY Bill Spilman • 320 W. Chestnut St., P.O. Box 399, Oneida, IL 61467877-878-3260 toll-free • 309-483-6467 phone • 309-483-2371 fax • bill@innovativemediasolutions.com

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