Online Marketing Techniques
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Substantial rise in online trade has spearheaded
the concept of online marketing. Online
marketing, also known as web marketing or
marketing also known as web marketing or
Internet marketing, is an affordable and effective
tool to target a global audience. It involves
marketing of goods and services via the Internet
marketing of goods and services via the Internet
medium. Stiff competition, market saturation,
increasing consumer demands, etc have made it
essential for traders to trade online. Over the
years, several techniques have been used to
make online trading effective.
make online trading effective.
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How can you direct traffic towards
your own website?
b it ?
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just achieving traffic is not enough!
How can you make sure that a
How can you make sure that a
particular visit ends in a sale, as
every marketer strives for the same
every marketer strives for the same
thing ‐ a sale! Profits undoubtedly
depend on the sales figures.
depend on the sales figures
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Online Marketing Techniques
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Article Marketing Technique
Article Marketing Technique
This is the oldest and an efficient technique of
online marketing. You can write articles about
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your products and services and submit them on
web directories, article banks or ezine
b di t i ti l b k i
publishers. Article writing allows you to place a
back link to your own website in the resource
back link to your own website in the resource
box/ bio box. The best aspect of this technique
is that it s free!
is that it's free!
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Affiliate Marketing
Affiliate Marketing
An affiliate program is a profit sharing
venture, involving the website owner and
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online marketer (you!). The website owner
agrees to advertise your products with an
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affiliate link to your web page, for a share in
the profits.
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Affiliate program can be of three types
Affiliate program can be of three types
• Pay Per Click: In this type, whenever the reader
(potential customer) clicks on your affiliate link and
(potential customer) clicks on your affiliate link and
visits your website, a certain amount gets
deposited into the owner's account.
• P P L d I hi
Pay Per Lead: In this type, whenever a potential
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customer registers on your website because of the
advertisement on the owner's site, a certain
amount will be deposited into the owner's account.
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• Pay Per Sale: Whenever a sale is made as a result
of the advertisement made on the owner's
website, the amount is deposited into his account.
b it th ti d it d i t hi t
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Bum Marketing Technique
Marketing Technique
Bum marketing is a very simple technique. All you
have to do is look for low competition keywords,
h t d i l kf l titi k d
unexposed niches; write articles on them with links
to your website, submit them to the article
to your website submit them to the article
directories and/or popular websites. Internet search
engines like Google search engine will crawl and pick
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them up. The aim is to get your article ranked in the
top ten pages of the search engine
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Search Engine Optimization
This is the most effective technique of online
marketing. Search engines like Google use algorithms
in order to rank websites when people look for
content across the Internet. Corresponding to the
ranking given to your website by the search engine,
ranking given to your website by the search engine
your website will be displayed on the pages.
Optimize your web design and content in such a
manner that your website will appear within the first
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few sites displayed by the search engine. This
technique is directly proportional to traffic and sales.
technique is directly proportional to traffic and sales.
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Free SEO Analysis
http://www.maximumhit.com/free‐seo‐analysis.html
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Email Marketing
Emarketing is the next most effective
technique. You can email your
customers directly regarding your
products and promotional offers.
However, it all depends on the
effectiveness of your email list.
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Blog Marketing Technique
The blogging arena is one of the newer platforms for
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online marketing, however, it has gained popularity y
rapidly. You can market your products on blog sites
like blogger.com, livejournal.com, wordpress.com,
etc for free. However, keep replenishing your blog
with fresh data as readers are naturally attracted to
new, updated material.
new updated material
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Ezine Publishing Technique
Ezines are electronic newsletters or E‐magazines sent
out through email to subscribers of your choice. You
can include all the details about your business,
information about your product, etc in the ezine and
have it mailed to all the people you believe are
have it mailed to all the people you believe are
prospective buyers. Ezines can help you build
relationships with the customers and also assist in
relationships with the customers and also assist in
building up of your goodwill and reputation in the
market.
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Viral Marketing
It's something like a viral infection which passes from
one person to another. You can produce some useful
product, e‐book, software, funny video clips, humorous
emails, interactive games, etc and provide links to your
website through these. Allow people to go through it
website through these Allow people to go through it
and pass it on freely. This will help you to spread
information about your website at a rapid rate.
information about your website at a rapid rate.
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Video/Multimedia Marketing
This technique is quite interesting and though new, is
gaining popularity. You can upload video pertaining to
your product on sites that allow such a feature. The
video will develop an interest in the minds of the
people and they will visit your site. Use funny,
people and they will visit your site Use funny
intriguing videos to capture the attention of the reader.
The concept behind this is quite similar to article
The concept behind this is quite similar to article
marketing, the difference lying in the media.
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Podcasting
This is also one of the new techniques being used for
online marketing. It involves usage of voice, instead of
words to get the message across to the potential
customer. If you are selling a book, then you can
probably offer a chapter via voice recording. You can
probably offer a chapter via voice recording You can
even have voice interviews, etc through podcasts.
Depending on your creativity you can use this technique
to your advantage. Again here like video advertising, the
personal touch makes this form of online marketing more
interesting.
interesting
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Forum Marketing Technique
Another good traffic building technique is marketing via
forums. Forums are discussion arenas where people
come together to discuss strategies, solve issues, etc. You
can join the forum and since most forums allow you to
put a back link to your website, you can use of this facility
put a back link to your website you can use of this facility
to build your customer base. However, forum
administrators are becoming more alert with respective
to people joining forums to solely promote their sites.
Don't abuse the privilege and use it judiciously.
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Press Release
You can also come up with press releases for your
website and publish them on press release websites such
as prweb.com. Your press release will be displayed on
various news sites and is a good method to enhance
awareness about your product among the masses.
awareness about your product among the masses
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Link Exchange
This is a symbiotic relationship between one website and
you. The website owner of one website will allow you to
put your link on his website and in exchange you must
t li k hi b it di h t
put his link on your website.
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Social Networking Sites
Myriads of people are logged on to social networking
sites everyday. Isn't this a wonderful place to market
your products! You can not only get hold of new
clients via these platforms, but also keep in touch
with current customers and keep them updated
ih dk h d d
about the latest promotions and offers.
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Added One’s !
Social bookmarking, mobile search marketing, resell
rights marketing, joint venture marketing, RSS marketing,
etc are some other techniques of online marketing.
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nitin@maximumhit.com
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