One Day at Baidu - Baidu

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Deliver Baidu’s EVP to graduates in an engaging and cost efficient way, without going to campus.

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One Day at Baidu - Baidu

  1. 1. 1© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. ONE DAY AT BAIDU CASE STUDY A virtual experience for graduates to learn about Baidu’s employer brand in China. Client Baidu " Region China " Date 2012" " Keywords Employer Brand Management Graduate Marketing
  2. 2. 2© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. BACKGROUND Baidu is China’s dominant search engine, used by hundreds of millions of China internet users. And as one of the most innovative tech companies, none of this would have been possible if it wasn’t for their people.
  3. 3. 3© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. BRIEF Deliver Baidu’s EVP to graduates in an engaging and cost efficient way, without going to campus.
  4. 4. 4© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. SOLUTION Maximum created a virtual experience where students can 'join’ Baidu for a day and feel what it is like to work at China’s largest search engine company. To show them online in an engaging and interactive way, Maximum developed a customised Virtual Tour for Baidu, allowing visitors not only to explore the Baidu office, but to experience the working environment through gamification.
  5. 5. 5© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. WELCOME Robin Li, CEO of Baidu will welcome you at the reception. !
  6. 6. 6© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. “FIND BAIDU BEAR MISSION” Throughout the Virtual Tour there are bear paws and head hidden. Find them and collect them with the camera icon. If visitors manage to collect all the bear parts they will be included in a lucky draw. !
  7. 7. 7© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. FIND BAIDU BEAR Pull out the camera when you’ve found the bear and take a picture.
  8. 8. 8© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. SHARE ON WEIBO Share the Baidu Virtual Tour with friends on Weibo. !
  9. 9. 9© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. NEXT STEPS For more information, talk to me. Emile Mac Gillavry Managing Director T: +86 139 1811 0043 E: emile.mac.gillavry@maximum.com W: maximum.com/emile-mac-gillavry
  10. 10. 10© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. HONG KONG ROTTERDAM SHANGHAI SINGAPORE Room B117, B201 - B203 570 HuaiHai Xi Lu Shanghai 200052 People’s Republic of China T: +86 21 52 305 321 MAXIMUM.COM © 2014 Maximum Employment Marketing Group. All rights reserved. All content is private and strictly confidential and is the property of Maximum Employment Marketing Group Limited.

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