Your SlideShare is downloading. ×
0
Making Hiring More Inclusive - Deloitte
Making Hiring More Inclusive - Deloitte
Making Hiring More Inclusive - Deloitte
Making Hiring More Inclusive - Deloitte
Making Hiring More Inclusive - Deloitte
Making Hiring More Inclusive - Deloitte
Making Hiring More Inclusive - Deloitte
Making Hiring More Inclusive - Deloitte
Making Hiring More Inclusive - Deloitte
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Making Hiring More Inclusive - Deloitte

263

Published on

Traditional ERPs offer incentives. While these are important, they do not create an intrinsic motivation to take part, so the offer of a cash incentive becomes less attractive over time. What was …

Traditional ERPs offer incentives. While these are important, they do not create an intrinsic motivation to take part, so the offer of a cash incentive becomes less attractive over time. What was needed was a way to make the very process of referring a candidate more inherently rewarding.

How should Maximum encourage intrinsic motivation to refer suitable candidates for a company?

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
263
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 1© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. MAKING HIRING MORE INCLUSIVE CASE STUDY Get employees really involved in recruiting the best talent. Client Deloitte Region The Netherlands Date 2014 (start) Keywords Employee Referral Programmes Mobile Applicant Tracking Social Media
  • 2. 2© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. BACKGROUND Referrals by employees deliver the most best qualified and loyal employees. Besides these major advantages, referrals are also very cost effective. It saves huge recruitment costs. Traditional ERPs offer incentives. While these are important, they do not create an intrinsic motivation to take part, so the offer of a cash incentive becomes less attractive over time. What was needed was a way to make the very process of referring a candidate more inherently rewarding.
  • 3. 3© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. BRIEF Create a referral platform with the following important aspects in mind: §  It should be fun to use and user-friendly §  It should consist of gamification §  All relevant channels should be integrated, like social media
  • 4. 4© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. SOLUTION Maximum developed a new platform to motivate employees to refer candidates. Because people want to interact with people ( as opposed to interacting with computers or social media ), we have made referral a competition.
  • 5. 5© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. 5 DELOITTE MATCH
  • 6. 6© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. DELOITTE MATCH Process 1.  Recruiter has vacancy 2.  Sends an email to a colleague 3.  Colleague will go to the referral tool… 4.  ... share the vacancy in personal network
  • 7. 7© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. DELOITTE MATCH " Process 1.  Recruiter has vacancy 2.  Sends an email to a colleague 3.  Colleague will go to the referral tool… 4.  ... share the vacancy in personal network 5.  Applicant from network colleague will apply... 6.  ... The colleague will receive status updates of the process 7.  . While the recruiter process the applicant within the ATS... 8.  .. For each status update the colleague will be rewarded with points (gamefication) ... 9.  .. And rewarded financially when the applicant will be hired
  • 8. 8© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. For more information, talk to me. Siebe van Ineveld Director of client services! ! ! T: +31 10 284 20 20 E: siebe.van.ineveld@maximum.com W: https://maximum.com/siebe-van-ineveld NEXT STEPS
  • 9. 9© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. HONG KONG ROTTERDAM SHANGHAI SINGAPORE Dorpsstraat 164, 2903 LB, Capelle aan den IJssel, The Netherlands T: +31 10 284 20 20 MAXIMUM.COM © 2014 Maximum Employment Marketing Group. All rights reserved. All content is private and strictly confidential and is the property of Maximum Employment Marketing Group Limited.

×