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1© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
LIFE
IN BI
CASE STUDY 

A virtual experie...
2© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
BACKGROUND

As one of the world's 20 lead...
3© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
BRIEF

To make Boehringer Ingelheim stand...
4© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
SOLUTION

Maximum developed a virtual tou...
5© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
6© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
WELCOME
FROM HR VP

Meet the HR VP at Boe...
7© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
LEARN MORE

There are lots of “Did you kn...
8© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
MEETING
TEAM
MEMBERS

Get to know Boehrin...
9© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
NURSING
ROOM

To show everyone that Boehr...
10© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
NEXT STEPS
For more information, talk to...
11© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
HONG KONG ROTTERDAM SHANGHAI SINGAPORE
R...
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Life in Boehringer Ingelheim

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To make Boehringer Ingelheim stand out from the competition as the place to work and present Boehringer Ingelheim’s EVP and unique selling points in an interesting way.

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Transcript of "Life in Boehringer Ingelheim "

  1. 1. 1© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. LIFE IN BI CASE STUDY A virtual experience for graduates to learn about Boehringer Ingelheim as an employer in China. Client Boehringer Ingelheim Region China" " Date 2013" " Keywords Virtual Tours Employer Brand Management
  2. 2. 2© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. BACKGROUND As one of the world's 20 leading pharmaceutical companies, Boehringer Ingelheim was growing fast in China. To strengthen their position as an employer of choice, they were determined on getting their EVP out there.
  3. 3. 3© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. BRIEF To make Boehringer Ingelheim stand out from the competition as the place to work and present Boehringer Ingelheim’s EVP and unique selling points in an interesting way.
  4. 4. 4© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. SOLUTION Maximum developed a virtual tour so visitors could experience the working environment of this major pharmaceutical company in its Shanghai office. Along the way, they would learn about Boehringer Ingelheim’s EVP and really get a feeling for this top pharmaceutical company.
  5. 5. 5© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
  6. 6. 6© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. WELCOME FROM HR VP Meet the HR VP at Boehringer Ingelheim and he will welcome you to the Shanghai office.
  7. 7. 7© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. LEARN MORE There are lots of “Did you know” facts in the virtual tour, providing detailed information on the history and working environment of Boehringer Ingelheim.!
  8. 8. 8© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. MEETING TEAM MEMBERS Get to know Boehringer Ingelheim employees and learn about their positions and projects they’re working on.
  9. 9. 9© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. NURSING ROOM To show everyone that Boehringer Ingelheim is a company that truly believes in caring, there is a nursing room in the office.
  10. 10. 10© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. NEXT STEPS For more information, talk to me. Emile Mac Gillavry Managing Director T: +86 139 1811 0043 E: emile.mac.gillavry@maximum.com W: maximum.com/emile-mac-gillavry
  11. 11. 11© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. HONG KONG ROTTERDAM SHANGHAI SINGAPORE Room B117, B201 - B203 570 HuaiHai Xi Lu Shanghai 200052 People’s Republic of China T: +86 21 52 305 321 MAXIMUM.COM © 2014 Maximum Employment Marketing Group. All rights reserved. All content is private and strictly confidential and is the property of Maximum Employment Marketing Group Limited.
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