Let us guide your career - Deloitte

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Let us guide your career - Deloitte

  1. 1. 1© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. LET US GUIDE YOUR CAREER CASE STUDY A creative concept communicating offerings to graduates. Client Deloitte Region China Date 2013 Keywords The Big Idea Graduate Marketing
  2. 2. 2© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. BACKGROUND After the previous success of Deloitte’s “The Green Dot” campaign, Deloitte wanted to continue conveying its message – “the best start of your career”.
  3. 3. 3© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. BRIEF Continue communicating joining Deloitte is the best start of your career for graduates. On top of this, highlight and convince targeted students that they offer strong “Training”, “Mentoring” and “Respect culture”.
  4. 4. 4© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. SOLUTION Maximum translated the career path of graduates into mastering different types of dance. The concept was consistently used on campus recruitment material such as print, outdoor, website and e-brochure and onsite during campus talks.
  5. 5. 5© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. The visual refers to Deloitte’s training – " The Pirouette takes years to perfect. The visual refers to Deloitte’s mentoring – It takes two to Tango. POSTERS The visual refers to Deloitte’s respectful culture – Moonwalk in your own way.
  6. 6. 6© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. E-BROCHURE V V
  7. 7. 7© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. CAREER WEBSITE
  8. 8. 8© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. CAMPUS TALK Maximum developed an execution book with a material list and script to guide all recruiters on how to execute the campus event and what key messages to communicate to students on site. The topics and content of whole event was fully in line with the dance steps concept.
  9. 9. 9© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. For more information, talk to me. Emile MacGillavry Managing Director! ! ! T: +86 139 1811 0043 E: emile.mac.gillavry@maximum.com W: maximum.com/emile-mac-gillavry NEXT STEPS
  10. 10. 10© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. HONG KONG ROTTERDAM SHANGHAI SINGAPORE Room B117, B201 - B203 570 HuaiHai Xi Lu Shanghai 200052 People’s Republic of China T: +86 21 52 305 321 MAXIMUM.COM © 2014 Maximum Employment Marketing Group. All rights reserved. All content is private and strictly confidential and is the property of Maximum Employment Marketing Group Limited.

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