Good Enough to Eat - Yum!

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YUM! Brands is the world’s leading restaurant company with restaurant brands such as KFC, Pizza Hut and Taco Bell.

However, their existing website was developed many years ago and hasn’t been updated since – so it’s old news. It no longer meets the requirements in terms of design, content and user experience.

Th brief: Update YUM! Brands’ career website to meet applicants’ standards in terms of design, content and user friendliness.

Published in: Recruiting & HR, Business, Career
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Good Enough to Eat - Yum!

  1. 1. 1© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved GOOD ENOUGH TO ! EAT CASE STUDY A career website to increase employer brand awareness, attract more qualified candidates, drive more applicants and provide ! a better user experience ! in China. Client Yum! Brands ! ! Region China! ! Date 2013! ! Keywords Careers Site Application Tracking System
  2. 2. 2© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved BACKGROUND YUM! Brands is the world’s leading restaurant company with restaurant brands such as KFC, Pizza Hut and Taco Bell. However, their existing website was developed many years ago and hasn’t been updated since – so it’s old news. It no longer meets the requirements in terms of design, content and user experience.
  3. 3. 3© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved BRIEF Update YUM! Brands’ career website to meet applicants’ standards in terms of design, content and user friendliness.
  4. 4. 4© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved SOLUTION Maximum rebuilt a next generation corporate career website to increase employer brand awareness, attract more qualified candidates, drive more applicants and provide a better user experience.
  5. 5. 5© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved DETAILS Yum! Careers site The homepage of Yum! Brands career website displays an opening animation, where Yum pictures and brands form the Yum! logo.
  6. 6. 6© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved DETAILS Yum! Office Function Different office functions, like marketing, HR and Finance teams, are working together to support Yum! Brands to develop future strategies.
  7. 7. 7© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved …and there’s even a white one you can use if you’re like that. iPhone 5 templates work in exactly the same way. RESPONSIVE DESIGN Yum! Brands’ career website can be viewed optimally on mobile devices for the best user experience.
  8. 8. 8© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved For more information, talk to me. Emile Mac Gillavry Managing Director T: +86 139 1811 0043 E: emile.mac.gillavry@maximum.com W: maximum.com/emile-mac-gillavry NEXT STEPS
  9. 9. 9© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved HONG KONG ROTTERDAM SHANGHAI SINGAPORE Room B117, B201 - B203 570 Huai Hai Xi Lu Shanghai 200052 People’s Republic of China T: +86 21 52 305 321 MAXIMUM.COM © 2014 Maximum Employment Marketing Group. All rights reserved. All content is private and strictly confidential and is the property of Maximum Employment Marketing Group Limited.

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