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Unknown, Unloved - Federal Mogul
Unknown, Unloved - Federal Mogul
Unknown, Unloved - Federal Mogul
Unknown, Unloved - Federal Mogul
Unknown, Unloved - Federal Mogul
Unknown, Unloved - Federal Mogul
Unknown, Unloved - Federal Mogul
Unknown, Unloved - Federal Mogul
Unknown, Unloved - Federal Mogul
Unknown, Unloved - Federal Mogul
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Unknown, Unloved - Federal Mogul

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Federal-Mogul is a global technology supplier. In Mainland China, they are committed to fostering a professional, growth-oriented environment that is conducive to personal success. It is this type of …

Federal-Mogul is a global technology supplier. In Mainland China, they are committed to fostering a professional, growth-oriented environment that is conducive to personal success. It is this type of team achievement that is key to providing leading technology and innovations to the China market.

How can Maximum promote Federal-Mogul to fresh university graduates in an engaging and effective way so that they would want to join, while standing out from the strong competition.

Published in: Recruiting & HR, Business, Career
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  • 1. 1© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. UNKNOWN, UNLOVED CASE STUDY Creating employer brand awareness to recruit technology talent for one of the leading companies in the Chinese automotive industry. Client Federal-Mogul Region China Date 2010/2011 Keywords The Big Idea Employer Brand Management Graduate Marketing Career Sites
  • 2. 2© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. BACKGROUND Federal-Mogul is a global technology supplier. In Mainland China, they are committed to fostering a professional, growth- oriented environment that is conducive to personal success. It is this type of team achievement that is key to providing leading technology and innovations to the China market.
  • 3. 3© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. BRIEF Promote Federal-Mogul to fresh university graduates in an engaging and effective way so that they would want to join, while standing out from the strong competition.
  • 4. 4© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. SOLUTION Maximum created an integrated campaign using high impact visuals. Each visual was made using Federal-Mogul products to produce traditional posters and direct mailers to drive the potential workers to a dedicated careers site. On the website, they were met with an interactive online game where they could learn more about Federal-Mogul and its products. At the end of the fun experience, they could fill in an online application form for the job of their dreams.
  • 5. 5© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. KEY VISUAL PRODUCTION The leopard represents the power from Federal-Mogul driving your development. The leopard represents the power from Federal-Mogul driving your development.
  • 6. 6© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. GAME Not only could students select any car part from Federal-Mogul products to create innovative images, but they were introduced to learn more about each car part and its amazing impact on car manufacturing. www.workatfederalmogul.com
  • 7. 7© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. POWER OF FRIENDS Users can email the application page to their friends whom they think are suitable to join Federal Mogul.
  • 8. 8© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. RESPONSIVE DESIGN Federal-Mogul career website is responsive to also provide the full user experience on mobile devices. © 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
  • 9. 9© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. For more information, talk to me. Emile MacGillavry Managing Director! ! ! T: +86 139 1811 0043 E: emile.mac.gillavry@maximum.com W: maximum.com/emile-mac-gillavry NEXT STEPS
  • 10. 10© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. HONG KONG ROTTERDAM SHANGHAI SINGAPORE Room B117, B201 - B203 570 Huai Hai Xi Lu Shanghai 200052 People’s Republic of China T: +86 21 52 305 321 MAXIMUM.COM © 2014 Maximum Employment Marketing Group. All rights reserved. All content is private and strictly confidential and is the property of Maximum Employment Marketing Group Limited.

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