Deloitte One World - Deloitte

376 views
306 views

Published on

As Deloitte developed many materials for campus recruitment they realised the importance of making this content available in a smartphone optimised environment.

The brief: Leverage previously developed Deloitte materials in a mobile friendly environment.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
376
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Deloitte One World - Deloitte

  1. 1. 1© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. DELOITTE, ONE WORLD CASE STUDY A mobile app integrating all you need to know about graduate recruitment at Deloitte. Client Deloitte Region China Date 2012, 2013 " Keywords Mobile Career Sites Graduate Marketing
  2. 2. 2© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. BACKGROUND In 2012, there were around 900 million mobile phone subscribers in China, from which 38% go online through their mobile devices. As Deloitte developed many materials for campus recruitment they realised the importance of making this content available in a smartphone optimised environment.
  3. 3. 3© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. BRIEF Leverage previously developed Deloitte materials in a mobile friendly environment.
  4. 4. 4© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. SOLUTION Different campus recruitment materials were integrated in an easy-to-use mobile app called ‘Meet Deloitte” leveraging on smartphone features. This one-stop app included features such as a Virtual Tour, ‘Find Your Fit’ quiz, events and office locations. The experience started as soon as you fired up the app. The navigation, consisting of green dots, flies onto your screen and can be moved around using the accelerometer in your phone. This makes the navigation both unique and fun for the user.
  5. 5. 5© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. SOLUTION After playing around with the navigation, you can start exploring different sections such as a virtual tour through the Deloitte China offices.
  6. 6. 6© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. SOLUTION You can take a test in order to find your best fit within the organisation.
  7. 7. 7© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. SOLUTION Find the nearest Deloitte office and Deloitte event venue around you.
  8. 8. 8© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. For more information, talk to me. Emile MacGillavry Managing Director! ! ! T: +86 139 1811 0043 E: emile.mac.gillavry@maximum.com W: maximum.com/emile-mac-gillavry NEXT STEPS
  9. 9. © 2014 Maximum Employment Marketing Group. All rights reserved. 9 HONG KONG ROTTERDAM SHANGHAI SINGAPORE Room B117, B201 - B203 570 HuaiHai Xi Lu Shanghai 200052 People’s Republic of China T: +86 21 52 305 321 MAXIMUM.COM © 2014 Maximum Employment Marketing Group. All rights reserved. All content is private and strictly confidential and is the property of Maximum Employment Marketing Group Limited.

×