3 ways to re-energize your recruitment strategies
 

3 ways to re-energize your recruitment strategies

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The digital marketing landscape calls for new ways to market your companies to your job candidates. Maximize the 3 ROI-boosting technologies: Proxy Targeting, Social Recruitment and Gamification to ...

The digital marketing landscape calls for new ways to market your companies to your job candidates. Maximize the 3 ROI-boosting technologies: Proxy Targeting, Social Recruitment and Gamification to get the talent that you want.

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3 ways to re-energize your recruitment strategies 3 ways to re-energize your recruitment strategies Presentation Transcript

  • © 2014 Maximum Employment Marketing Group. All rights reserved. 1 APAC RECRUITER 2014 Re-Energize Your Recruiting
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 2 Campus events? Agencies? Referrals? Job fairs? Print ads? Social media?
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 3 Let’s have a look at some insights about the effectiveness of recruitment channels
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 4 Source: CareerXroads (2013)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013 Source: Bersin (2012) Source: LinkedIn 2013 Recruitment agencies 18% Social networks 15% Online job boards 14% Employee referral programs 14% Internal hires 14% Internet resume databases 6% Company career site 6% College recruiting programs 6% ATS 4% Print 3% Top 10 most used methods in SEA ? ? ? Recruitment Agencies 18% Social Networks 15% Print 3%
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 5 Source: CareerXroads (2013) Source: Bersin (2012) 5 = Most effective 1 = Least effective Source: Aberdeen Group 3.44 2.98 2.75 2.52 0 0.5 1 1.5 2 2.5 3 3.5 4 Employee referral programs Social networking sites Corporate career pages Internal job boards Most effective source of hire for Fortune 500 companies
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 6 Recruitment Channel Effectiveness Globally Channel Employee Referrals Job Boards Careersite (incl. ATS) Social Media Agency Campus Recruiting Job Fairs Print Other Source: CareerXroads (2013) Source: Bersin (2012)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013 Source: CareerXroads (2013) Source: Bersin (2012)
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 7 Channel Most Used Employee Referrals 95% Job Boards 88% Careersite (incl. ATS) 80% Social Media 79% Agency 72% Campus Recruiting 62% Job Fairs 55% Print N/A Other N/A Source: CareerXroads (2013)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013 Source: Bersin (2012)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013 Source: CareerXroads (2013) Source: Bersin (2012)
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 8 Channel Most Used Budget Spent Employee Referrals 95% 12% Job Boards 88% 18% Careersite (incl. ATS) 80% 22% Social Media 79% 4% Agency 72% 38% Campus Recruiting 62% 7% Job Fairs 55% N/A Print N/A 5% Other N/A N/A Source: CareerXroads (2013)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013 Source: Bersin (2012)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013 Source: CareerXroads (2013) Source: Bersin (2012)
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 9 Channel Most Used Budget Spent Hires Employee Referrals 95% 12% 26% Job Boards 88% 18% 18% Careersite (incl. ATS) 80% 22% 24% Social Media 79% 4% 3% Agency 72% 38% 9% Campus Recruiting 62% 7% 6% Job Fairs 55% N/A 1% Print N/A 5% 2% Other N/A N/A 10% Source: CareerXroads (2013)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013 Source: Bersin (2012)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013 Source: CareerXroads (2013) Source: Bersin (2012)
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 10 Channel Most Used Budget Spent Hires Highest Quality Hires Employee Referrals 95% 12% 26% 75% Job Boards 88% 18% 18% 28% Careersite (incl. ATS) 80% 22% 24% 20% Social Media 79% 4% 3% 31% Agency 72% 38% 9% 6% Campus Recruiting 62% 7% 6% 21% Job Fairs 55% N/A 1% 11% Print N/A 5% 2% N/A Other N/A N/A 10% N/A Source: CareerXroads (2013)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013 Source: Bersin (2012)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013 Source: CareerXroads (2013) Source: Bersin (2012)
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 11 Channel Most Used Budget Spent Hires Highest Quality Hires Plan to Increase Employee Referrals 95% 12% 26% 75% 20% Job Boards 88% 18% 18% 28% 10% Careersite (incl. ATS) 80% 22% 24% 20% 22% Social Media 79% 4% 3% 31% 48% Agency 72% 38% 9% 6% 7% Campus Recruiting 62% 7% 6% 21% 22% Job Fairs 55% N/A 1% 11% 18% Print N/A 5% 2% N/A N/A Other N/A N/A 10% N/A N/A Source: CareerXroads (2013)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013 Source: Bersin (2012)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013 Source: CareerXroads (2013) Source: Bersin (2012)
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 12 Social #2 source of quality hires Mobile Fast growing terrain
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 13 Noticed. Engaged. Be creative. Be Innovative.
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 14 Technology
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 15 15
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 16 Have you heard about Proxy Targeting?
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 17 Have you heard about Real Time Bidding?
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 18 18
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 19 19 With proxy targeting it is possible to target only the people in this building... ...or in this building... from any company, university or other IP / VPN.
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 20 This is Tony
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 21 Tony is §  A graduate at a top tier university in Malaysia §  Smart §  Creative §  A team player §  Ambitious
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 22 Tony §  Gets things done §  Spends free time helping the community §  Fits your profile §  And fits your company culture
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 23 HOW TO TARGET TONY?
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 24 Campus events? Agencies? Referrals? Job fairs? Print ads? Social media?
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 25 Does Tony " visit websites?
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 26 Which are the websites Tony visits?
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 27 Tony visits" dozens of" websites" each day
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 28 You can target Tony on campus by using " RTB and Proxy Targeting
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 29 MALAYSIA! KUALA LUMPUR!
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 30 KUALA LUMPUR! UNIVERSITI PUTRA MALAYSIA!
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 31 © 2013 Maximum Employment Marketing Group All rights reserved
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 32
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 33
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 34
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 35 © 2013 Maximum Employment Marketing Group All rights reserved
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 36
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 37
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 38
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 39 And on all these websites: answers.com lolking.net philstar.com price.com.hk baidu.com linkedin.com hk.jobsdb.com news.mingpao.com researchandmarkets.com thewindowsclub.com grooveshark.com macx.cn 28hse.com excite.com ebuddy.com sixtv.tv popyard.com epochtimes.com funnie.st techrepublic.com italianfoodforever.com renren.com lolbase.me 6park.com youku.com damnlol.com uwants.com hk-pub.com vidtomp3.com excite.com letv.com head-fi.org maplestage.com gooddrama.net tudou.com addictinggames.com zh.minecraftwiki.com backchina.com mediafire.com livetvchannelsfree.com listcovery.com patient.co.uk scribd.com reuters.com mangasee.com elitedaily.com ziddu.com unixmanga.net hkgolden.com articledigg.com video2mp3.net foodporndaily.com gooooal.com narutoget.com dailymail.co.uk guetube.com tyda.com thedailyshow.com christianpost.com theguardian.com scrabblefinder.com metacafe.com xiami.com mobafire.com express.co.uk sohu.com photobucket.com secretchina.com funlolx.com zillow.com vogue.com.au video44.net iciba.com almuten.net jobrapido.com sonyalpharumors.com koreastardaily.com onemanga.com dianping.com solomid.net etnet.com.hk austen.com cnblogs.com perezhilton.com theaustralian.com.au photoblog.hk have8.com phonearena.com yayabay.com spanishdict.com and over 3,000 others
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 40 So long Tony is online on campus, he sees Maximum web banners on sites he visit.
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 41 Top 10 websites: 196,068 views (32.68 %) Other 3,800+ websites: 403,932 views (67.32 %) 600,000 VIEWS over 5 DAYS 3,800+ WEBSITES TOP WEBSITES
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 42 YouTube.com Blogspot.com Mangafox.me Beautifulnara.com Mudah.my Epochtimes.com I3investor.com Jobsmudah.com Answers.com Malaysia-chronicle.com 81,502 25,317 20,276 15,336 12,091 9,530 9,357 8,415 7,123 7,121 TOP 10 WEBSITES
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 43 Tony… How would you seduce him?
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 44 Technology
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 45 GAMIFICATI N Employer Branding Perception Rectification
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 46 Maximum created an " integrated campaign " with high impact visuals " using Federal " Mogul products. FEDERAL MOGUL EMPLOYER BRAND MANAGEMENT
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 47
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 48
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 49
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 50
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 51 GAMIFICATI N Employer Branding Perception Rectification Recruitment
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 52
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 53 http://www.unilever.com.cn/
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 54 http://www.unilever.com.cn/
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 55 http://www.unilever.com.cn/
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 56
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 57 GAMIFICATI N Employer Branding Perception Rectification Recruitment Employee Engagement Training and Development
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 58 Re-Energize " Your Recruiting For more information, talk to me. Lezann Chong Director, APAC Accounts! ! E: lezann.chong@maximum.com W: maximum.com/lezann-chong
  • © 2014 Maximum Employment Marketing Group. All rights reserved. 59 HONG KONG ROTTERDAM SHANGHAI SINGAPORE Level 30 Singapore Land Tower 50 Raffles Place Singapore 048623 T: + 65 6632 3552 MAXIMUM.COM © 2014 Maximum Employment Marketing Group. All rights reserved. All content is private and strictly confidential and is the property of Maximum Employment Marketing Group Limited.