0
Maximizer CRM in 2 Minutes CRM leader since 1987 CRM provider for Small and Medium Businesses (SMBs)  and Divisions of L...
Maximizer Industries and CustomersFinancialServicesManufacturingWholesale/DistributionServicesOthers
Maximizer CRM in 2 MinutesA Complete Solution    Sales, Service and Marketing    Invest and grow ‘Say no to add ons’All ...
Guest Speaker:Shane is the Chief Social Officer andCo-founder of SOCIALIZED! –Clean Solutions for Messy Business.Their mis...
How Social Media is Turning   Sales and Marketing      Upside-down   With Shane Gibson     @shanegibson
“I think  that’sgoing tobreak.”        @ShaneGibson Socialized.me
“The Customer Owns    Your Brand”     @ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
900 million@ShaneGibson Socialized.me
150 Million@ShaneGibson Socialized.me
300 million updates/day      @ShaneGibson Socialized.me
@ShaneGibson Socialized.me
3Billion Views/Day    @ShaneGibson Socialized.me
Return on Investment     @ShaneGibson Socialized.me
Return on Investment     @ShaneGibson Socialized.me
“It’s not about  B2B or B2C    it is really about person   to person.”        @ShaneGibson Socialized.me
“If you think you are a leader and no one is     following you... You’re actually just  going for a walk”     @ShaneGibson...
@ShaneGibson Socialized.me
The Reverse Drip   @ShaneGibson Socialized.me
Rules of Engagement#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be...
George Moen – CEO, Blenz Coffee    @ShaneGibson Socialized.me
@ShaneGibson Socialized.me
Don’t outsource your  personal brand     @ShaneGibson Socialized.me
Who blogs anyway?    @ShaneGibson Socialized.me
Islands@ShaneGibson Socialized.me
Ecosystem@ShaneGibson Socialized.me
Social                media              marketing               is about             LISTENING@ShaneGibson Socialized.me
“Public sentiment is   everything. With public sentiment, nothing can fail.   Without it, nothing cansucceed.” - Abraham L...
Business Intelligence• Search.Twitter.com• Google Alerts Google.com/alerts• Linkedin.com/signal• Blogsearch.Google.com• Tw...
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
What Platforms? @ShaneGibson Socialized.me
@cforbesoklahoma    @ShaneGibson Socialized.me
@cforbesoklahoma    @ShaneGibson Socialized.me
Getting Sociable!   @ShaneGibson Socialized.me
Launch Plan1. Identify Your Goal2. Identify Your Target Audience and your Nanotribes3. Pick the Right Platforms4. Map out ...
ResourcesSlides and links:http://socialized.me/maximizercrmSocial Media Podcast:http://closingbigger.netSocialized:http://...
Making the CRM Connection   How to leverage social media to increase sales?   How to leverage social media to improve se...
Building Social Profiles
Building Social Profiles
Building Social Profiles
Building Social Profiles
Building Social Profiles
Building Social Profiles
Building Social Profiles
Building Social Profiles
Questions?Follow: @MaximizerCRM @ShaneGibsonVisit:   maximizer.comEmail:   info@maximixer.comCall:    1.800.804.6269
Sociable! How Social Media is Turning Sales Upside-Down
Upcoming SlideShare
Loading in...5
×

Sociable! How Social Media is Turning Sales Upside-Down

429

Published on

It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer owns your brand, and you need a solid strategy and set of principles to engage the marketplace.

Nimble Small-to-Medium size businesses armed with social media tools and insights can in many cases now compete for mind-share and wallet-share like never before.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
429
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Shane Gibson is an international speaker and author who has addressed over 100,000 people over the past 17 years on stages in North America, Southern Africa and South America. He is in high demand as a keynote speaker on the topics of social media and sales performance.Shane's books include Sociable! How Social Media is Turning Sales and Marketing Upside Down. Closing Bigger the Field Guide to Closing Bigger Deals and his new book published by Entrepreneur Press (McGraw Hill) called Guerrilla Social Media Marketing, which was co-authored with Jay Conrad Levinson.As a trainer, coach and speaker, Shane combines a diverse background in sales force leadership, new entrepreneur development and social media marketing to develop unique presentations and solutions for his clients. Shane is also Canada’s only Guerrilla Marketing Master Trainer.
  • Start is Shane. Mentions social media experts.Steve: We’re amateurs all learning
  • Shane talks about Krisitan
  • Shane: HummerUbertor: Competitor Spam story
  • Shane share’s his favorite quote
  • Steve covers Disengaged. Introduces thought leaders.
  • Steve Introduces the Reverse Drip
  • Shane is odd.
  • Shane talks about George – Power Bar story.
  • Steve talks about Realtors – Shane talks outsourcing networking
  • Transcript of "Sociable! How Social Media is Turning Sales Upside-Down"

    1. 1. Maximizer CRM in 2 Minutes CRM leader since 1987 CRM provider for Small and Medium Businesses (SMBs) and Divisions of Large Enterprises Vancouver based with Global reach Over 1 million licenses sold
    2. 2. Maximizer Industries and CustomersFinancialServicesManufacturingWholesale/DistributionServicesOthers
    3. 3. Maximizer CRM in 2 MinutesA Complete Solution  Sales, Service and Marketing  Invest and grow ‘Say no to add ons’All Access Options  Desktop, Web & Mobile  Full mobility on smartphones and tabletsDelivery Methods  On-premise (customer owns & hosts application)  Cloud-based (customer subscribes, Maximizer Software hosts)
    4. 4. Guest Speaker:Shane is the Chief Social Officer andCo-founder of SOCIALIZED! –Clean Solutions for Messy Business.Their mission is to help you effectivelyintegrate and profit from social media byfully equipping your organization with thetools and the know-how for social mediaengagement and success.
    5. 5. How Social Media is Turning Sales and Marketing Upside-down With Shane Gibson @shanegibson
    6. 6. “I think that’sgoing tobreak.” @ShaneGibson Socialized.me
    7. 7. “The Customer Owns Your Brand” @ShaneGibson Socialized.me
    8. 8. @ShaneGibson Socialized.me
    9. 9. @ShaneGibson Socialized.me
    10. 10. 900 million@ShaneGibson Socialized.me
    11. 11. 150 Million@ShaneGibson Socialized.me
    12. 12. 300 million updates/day @ShaneGibson Socialized.me
    13. 13. @ShaneGibson Socialized.me
    14. 14. 3Billion Views/Day @ShaneGibson Socialized.me
    15. 15. Return on Investment @ShaneGibson Socialized.me
    16. 16. Return on Investment @ShaneGibson Socialized.me
    17. 17. “It’s not about B2B or B2C it is really about person to person.” @ShaneGibson Socialized.me
    18. 18. “If you think you are a leader and no one is following you... You’re actually just going for a walk” @ShaneGibson Socialized.me
    19. 19. @ShaneGibson Socialized.me
    20. 20. The Reverse Drip @ShaneGibson Socialized.me
    21. 21. Rules of Engagement#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent @ShaneGibson Socialized.me
    22. 22. George Moen – CEO, Blenz Coffee @ShaneGibson Socialized.me
    23. 23. @ShaneGibson Socialized.me
    24. 24. Don’t outsource your personal brand @ShaneGibson Socialized.me
    25. 25. Who blogs anyway? @ShaneGibson Socialized.me
    26. 26. Islands@ShaneGibson Socialized.me
    27. 27. Ecosystem@ShaneGibson Socialized.me
    28. 28. Social media marketing is about LISTENING@ShaneGibson Socialized.me
    29. 29. “Public sentiment is everything. With public sentiment, nothing can fail. Without it, nothing cansucceed.” - Abraham Lincoln @ShaneGibson Socialized.me
    30. 30. Business Intelligence• Search.Twitter.com• Google Alerts Google.com/alerts• Linkedin.com/signal• Blogsearch.Google.com• Twazzup.com• Facebook.com/search• Viralheat.com @ShaneGibson Socialized.me
    31. 31. @ShaneGibson Socialized.me
    32. 32. @ShaneGibson Socialized.me
    33. 33. @ShaneGibson Socialized.me
    34. 34. @ShaneGibson Socialized.me
    35. 35. @ShaneGibson Socialized.me
    36. 36. @ShaneGibson Socialized.me
    37. 37. @ShaneGibson Socialized.me
    38. 38. @ShaneGibson Socialized.me
    39. 39. What Platforms? @ShaneGibson Socialized.me
    40. 40. @cforbesoklahoma @ShaneGibson Socialized.me
    41. 41. @cforbesoklahoma @ShaneGibson Socialized.me
    42. 42. Getting Sociable! @ShaneGibson Socialized.me
    43. 43. Launch Plan1. Identify Your Goal2. Identify Your Target Audience and your Nanotribes3. Pick the Right Platforms4. Map out Social Etiquette and Policy (Rules and Tools Training)5. Implement Listening and Engagement Strategy6. Know Core Pains, Dreams and Goals7. Uniquely Communicate Solutions Mixing Marketing and Community @ShaneGibson Socialized.me
    44. 44. ResourcesSlides and links:http://socialized.me/maximizercrmSocial Media Podcast:http://closingbigger.netSocialized:http://socialized.me @ShaneGibson Socialized.me
    45. 45. Making the CRM Connection How to leverage social media to increase sales? How to leverage social media to improve service? Practical steps for Small and Medium Businesses (SMBs) Begin by building ‘Social Profiles’
    46. 46. Building Social Profiles
    47. 47. Building Social Profiles
    48. 48. Building Social Profiles
    49. 49. Building Social Profiles
    50. 50. Building Social Profiles
    51. 51. Building Social Profiles
    52. 52. Building Social Profiles
    53. 53. Building Social Profiles
    54. 54. Questions?Follow: @MaximizerCRM @ShaneGibsonVisit: maximizer.comEmail: info@maximixer.comCall: 1.800.804.6269
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×